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Little Brazil Is Dead, Long Live Astoria PDF Print E-mail
2005 - July 2005
Written by Ernest Barteldes   
Sunday, 17 July 2005 18:13

Brazil MinimarketTake a walk along the busy sidewalks of Little Brazil Street these days and you will notice that only a few of the many Brazilian-owned businesses that once thrived here remain.

Some of us, of course, are still there, such as the office of The Brasilians newspaper, to whom this writer often contributes, as well as some restaurants, boutiques and others.

"Few Brazilian residents ever come here," a restaurant employee told me with a sigh recently as I sat down to enjoy a meal

"Nowadays mostly Americans and homesick Brazilian tourists make up the core of our clientele these days."

They coexist with Japanese, Indian, Italian and Argentine (who would have thought?) restaurants and fast-food franchises like Subway and McDonald's .

The magic and heartbeat of the street somehow still remains, but the solid presence we once had on W 46th Street is definitely gone.

Brazilians have moved on, running away from the steep rental prices that have plagued many of Manhattan's ethnic neighborhoods.

They are now in the borough of Queens - more specifically, in the thriving area of Astoria, once a stronghold of Italian (jazz singer Tony Bennett was born and still resides there) and Greek immigrants.

"When I came to Astoria sixteen years ago", says Copacabana Restaurant owner, José Bezerra, there weren't many Brazilians living around here. We are now a community, and that is good for the Brazilian-owned businesses."

Today, Astoria, just a short train ride from midtown Manhattan, is a synonym of Brazil itself, as once Little Brazil street used to be years ago - something the unforgiving gentrification process has contributed with.

Bezerra came from his native Fortaleza (where this writer, at least at heart, also hails from), in the Northeast of Brazil and began working with sales of fire extinguishers.

Seven years ago, he had the opportunity of purchasing a formerly Hispanic-owned pizza place, and soon he became the owner of the first Brazilian-owned pizzeria in the region.

Today his restaurant, which is located at 31-13 36th Avenue has expanded to a full-service buffet, and more growth is on the way.

Over the years, a number of rodízios (all the meat you can eat places) have flourished throughout the city, and until recently there was virtually no option for lovers of Brazilian cuisine except that of the São Paulo - Minas Gerais circuit.

This was until chef Herbet opened his cozy Malagueta, the name of the popular red peppers that are widely used in Brazil, where he specializes in the little-known shrimp moqueca (a dish in which vegetables are stewed with shrimps, coconut milk and dendê, and unfiltered palm oil) and other northeastern delicacies.

New York Magazine mentioned in a recent issue that Malagueta is a "surprising" option for more adventurous diners.

Fine dining, alas, is not the only thing thriving in Astoria. Once almost an exclusive service in Manhattan, Brazilian bikini waxing, popularized after the third season of Sex And The City was brought to this piece of the outer boroughs through the hands of Angela, who promises a "special Brazilian touch" for her customers at Lutresse Salon on 29-11 Broadway.

Brazilian music has always been popular in America - first through the voice of Carmen Miranda, who would have been 100 years old this year, who took our sambas to Hollywood's big screen, and later through the immortal compositions of Antonio Carlos Jobim during the height of the bossa-nova era.

Today the music of Brazil is everywhere; the annual Central Park Summerstage has a day reserved for the Brazilian sound in its schedule.

Head on to Astoria and you will be able to enjoy the many beats of Brazil in places like Chateau Brasil (38- 02 29th Street - 718 729 3300), which hosts Brazilian music nights every weekend.

Brazilian culinary, though simple for everyday cooking sometimes needs special ingredients, such as smoked pork parts for feijoada, the popular, heavy bean stew that is commonly consumed on Saturdays in the mother country, or dendê oil.

You will not find these products on the shelves of your local super market. Even around 46th street, we could not find any of these. Head to Queens and visit places like the US-Brazil Grocery (41- 02 34th Avenue - 718 482-0219) and you will find these and other products for your specialized food needs.

Religion is a strong characteristic of the people of Brazil. At St. Rita's Roman Catholic church, the Brazilian community meets for prayer every week, and also participates in the community's everyday life by hosting numerous events at the Church's grounds.

Astoria has changed over the years thanks to these and many other pioneers who first began doing business and calling this place their home. Nowadays, the presence of Brazilians within its streets has livened the community with Brazil's colors, music and aromas.

Sure, you can still come to this neighborhood for a hearty serving of moussaka or a baklava at the local Greek eateries, but if it is vatapá, bossa-nova and the sound of spoken Portuguese that you want, Astoria is the place to be.

Ernest Barteldes is an ESL and Portuguese teacher. In addition to that, he is a freelance writer whose work has been published by The Greenwich Village Gazette, The Staten Island Advance, The Staten Island Register, The SI Muse, Brazzil magazine, The Villager, GLSSite, Entertainment Today and other publications. He lives in Staten Island, NY. He can be reached at ebarteldes@yahoo.com.



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Comments (14)Add Comment
Little Brazil is Dead; long live Astoria
written by Guest, July 20, 2005
Great yet unfortunate article about how Little Brazil Street has apparently died over the years. It is a shame that the "urban legend" that says "Brazilian people have extremely short memories and no appreciation for their own culture". Being from Brazil myself and living in Rye, NY (Westchester County - 35 minutes from Manhattan), I am sad that almost nothing remains of 46th Street. I remember being there in person while Mayor Giuliani inaugurated the "Little Brazil Street" sign! I haven't been in New York City since 2000 since my job is now in Florida but I miss NYC sometimes more than I miss my own country.
I just hope us, Brazilians, that live here in the USA, especially those who live in NY, don't let our heritage die out!
Gus
Malagueta is really good.
written by Guest, July 21, 2005
Dear Mr. Barteldes,

I followed you advice and went to Malagueta yesterday. It is really good.

Thank you for letting us know.

Cel
batnews from brazil
written by Guest, July 22, 2005
DICTIONARY OF THE BAT

Brazilian journalist writes a guide with 1,500 entries about Batman

The several versions and all details about the universe of the most popular comics hero are now close at hand. The DICIONÁRIO DO MORCEGO (Dictionary of the Bat) written by Brazilian journalist Sílvio Ribas, reveals Batman in almost 1,500 entries. The book is a result of very personal research the author has developed since he was a child, as a data collector about the most famous pop culture icon.

From villains and classic allies of the Dark Knight – as Robin, the buttler Alfred, Joker, Penguin, Riddler and Catwoman – to names of people and places inspired by the legend, the 276 glossary pages bring a very close inspection of everything related to the Batman. Besides an author, character and publication directory, the book also offers quotes, parodies and references. “I wanted to write the most complete guide in Portuguese language about Batman along the 66 years of history and through the most different medias,” says Ribas.

This unpublished format comes to the bookstores simultaneously with the third Batmania wave, started with the film Batman Begins avant-premiere in movie theatres throughout the world. The two first waves were anchored by the 1966 TV series and by the 1989 film. As a result of them, even those who had never read the comics recognize the hero and his symbols.

Comics, movies, TV series and ads, cartoons, games, radio casts, toys, music and several curiosities. “They all help the book,” says Ribas, “to achieve one of the goals, which is a convergent point among the fans, as well as a necessary, essential source for more detailed researches about the issues applied to the topic or the topic itself.” He also reminds that the book has everything to fulfil a broader range of readers, not only Batman lovers, but professionals from journalism, psychology, sociology, history and arts.




THE BOOK
Title: Dicionário do Morcego – 1st edition, 2005.
Author: Sílvio Ribas
Publishing House: Flama Editorial (in the city of São Paulo, Brazil)
Number of pages: 276
Price: R$ 35.00 (aprox. US$ 14.30)

CONTACT
Sílvio Ribas - (51 0xx31) 3263-5103 e 9129-5134
silvioribas@estadao.com.br
www.comix.com.br


ABOUT THE AUTHOR


Sílvio Ribas, 35, a journalist from the state of Minas Gerais, Brazil, wants to be seen rather as an expert of the Batman phenomenon than a bat-maniac. An important researcher about the character in Belo Horizonte, capital of Minas Gerais state, where he lives, the author of Dicionário do Morcego decided to put in the book researches and analyses about the hero he has been producing in the last 17 years. During the journalism graduation, he produced in 1991 a video about the Dark Knight. He was a very active member of Biblioteca Nacional de Histórias em Quadrinhos (Comics National Library) and founded with friends Correio Gotham (The Gotham Post,) a mail exchange club of Brazilian Bat-fans. His collection of comic’s editions all dedicated to the Batman Family is about 3,000 items. He has published several articles about Batman in special reports on newspapers, magazines and TV. He works as a reporter, editor and commentator, and started his career in 1993, working for the three major newspapers in Brazil along these 12 years. He was awarded with several journalism prizes and has participated in several coverages in Brazil and abroad. He has been the editor assistant at Estado de Minas newspaper since 2002.



...
written by Guest, July 29, 2005
Manhattan has alienated all things ethnic Myself being an ethnic Hungarian/Slovak American Born this stuff Happens mainly due to Economics and in my ancestors case the Racist Immigration act of 1965 that Prohibits Hungarian/Slovak and others Immigration from Europe. the upper east side had stores resteraunts buisnesses etc. but because of dwindling Immigration and high rents there are only 1 or 2 Hungarian/Slovak Buisnesses left .not only does this apply to ethnic but also other social cultures also for example young adults used to dominate greenwich village with youth culture the young adults 18-30yrs cannot afford the village anymore so they relocated to the once abandoned industrial areas of williamsburgh Brooklyn I guess migrations Have their Moments and Reasons. I by the way 'am an afficianado of Brasilian Culture So I enjoy not only the Brasilian Establishments in NYC but in Westchester as well such as Mt.Vernon,Port chester,White Plains Etc.
Brasilian culture is alive and well!! I guess I will have to get a Flight to Eastern Europe for my own Culture !.
Stephan
46th St.
written by Guest, August 10, 2005
Regardless, I live in New Jersey and go to the city often. I also happen to be an American that speaks Portuguese. Everytime I go to 46th St., I hear Portuguese being spoken. Perhaps some are Brazilian tourists, but still, I hear it everytime.

I recently ate lunch in one of the remaining restaurants over there and I have to say, the majority of the people in there were Brazilians.

Anyway, my friend lives in Astoria. Next time I'm in the area I'll have to keep my eye out.
Bossa Beats
written by Guest, August 21, 2005
Ate at Malagueta tonight. Fantastic. Unfortunately they ran out of the Feijoeda, but the moqueca was brilliant. Who can tell me the locations of record stores that sell Brazilian music? Are there any in Astoria? I'm talking about second hand vinyl if possible - samba, bossa nova, forro, chico science... I'm crazy for the Brazilian sound and vibe, but most record shops that I've come across in Manhattan are rock, jazz, or folk centered. Any hints would be appreciated. Obrigato!
sugarloafblues@blogspot.com
written by Guest, September 19, 2005
com muitas saudades, I need to visit the "new" Little Brazil.
lordsberg@yahoo.com
written by Guest, April 08, 2006
I am a Christian Missionary to Brasil for 15 years. I just made a 2 song single CD of Pop/Rock songs dedicated to the people of Brasil.It is called LORDSBERG BDJ (Bronx to Detroit to Jacarepagua) It is a gift with love from me to Brasil.I would also like to know where it may get airplay or be popularized? If you like rock music, and love Brasil send me a request.
pastel?
written by Guest, June 09, 2006
I don't even know if I've spelled it right, but could somebody tell me where I can get Brazillian pastel? I CRAVE them-- filled with guava and cheese, or banana-caitupirie cheese-cinnamon. Mmmmmm! Does anyone sell these?

Kaylin.clinton@gmail.com
Everything changes but what is gone is n
written by Guest, June 27, 2006
I read the series of articles about the Brazilian experience in the New York Metropolitan area with interest. While I am not Brazilian myself, ( I am an English speaking and U.S.-born African-American ) my interest in that community is keen. One thing here: I, too, happen to work in the media at a non-commerical Manhattan-based radio station (WBAI-FM 99.5) where I cover City politics and cultural affairs for the Evening News Program. It amazes me how the so-called main stream media largely ignores the local Brazilian community in spite of the numbers and their growing influenece. It is a growth that I, a native born New Yorker, fully supports, embraces and cherishes. What gets me is how can one ignore 1 point 3 million people, who assemble the first Sunday of each September just one block East of Times Square? I don't have to name the local publications but, I was floored when one newspaper the following day merely had one color photograph of two scantily clad young women, with a two line caption not even telling the New York audience what it was all about. While another, that happens to have an address on the corner of 47th street and Sixth Avenue, mentioned nothing at all!!!! Right on their doorstep for crying-out-loud. While the 'Newspaper of Record' didn't even have so-much as a paragraph! I should add, none of the English language radio stations had any coverage. When they did, the Brazilian Day Festival was mentioned as a traffic headache to be avoided. But the Brazilian presence here is real, and it will only grow. That I welcome. This reporter will be watching as well. -Eric K. Williams, Reporter New York
...
written by .;.., December 12, 2006
I'm agree with you. I am a stupid spammer and i don't know how to speak engurish
...
written by ron , July 15, 2008
where can i find a portuguese book store
guarana
written by scader, December 24, 2008
where can i buy guarana in astoria,
that's not true entirely
written by Al , May 11, 2012
you can still visit the Ironbound in Newark which has a sizable Brazilian population.

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