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The Art of Getting in Line and Not Getting Out of Line in Brazil PDF Print E-mail
2005 - October 2005
Written by Debbie Eynon Finley   
Tuesday, 25 October 2005 19:53

Shopping at Carrefour in BrazilI don't know if anyone else has noticed this, but I have found the lines at Carrefour, (Brazil's version of Wal-Mart) to be slow. Very, very slow, especially, compared to shopping in the US, unless you are shopping at the Albertson's near my old house in Austin, Texas.

There is one advantage to shopping in Brazil though. They let the people with children, the elderly (idosos), and handicapped skip to head of the line or go in a special line. My friend always makes sure to bring one of her toddlers shopping with her for this very reason.

Since my husband and I have no children, and are in good health, I've been trying to get my eighty three year old Aunt Ruth to move in with us. Although in Brazil, her name would be pronounced "Hoochie", which is her main reason for not wanting to come.

One day I was behind an elderly woman in line. She said that she was eighty, but, that when she first got in line she was only sixty, which is why she didn't feel right about standing in the special line.

Even if only one or two people are in front of you at the Carrefour, it can take ages to check out. The cashier will usually need to do one if not several time consuming activities.

The price check. This buying hurdle occurs when an item isn't priced. The price check requires the cashier to summons a store team member to roller skate over to their register. If the price checker can safely reach the cashier without having to field customer inquiries, and without knocking over merchandise or customers, the process moves to stage two.

Stage two is the committee meeting between the cashier, the price checker, and the non-priced item. If the two employees are about the same age, often in their early twenties, this may progress to stage three. Otherwise, the employees skip to stage five.

Stage three includes a personal conversation between the two employees about how long they have been working at Carrefour, and whether they like their job or think it sucks. If the two employees are of the opposite sex and or attracted to each other, this may develop into stage four. Otherwise, the employees skip to stage five.

Stage four is when the mutual attraction intensifies and flirting begins. Non-bogus phone numbers and e-mail addresses are often exchanged. They may even plan an upcoming date at the mall.

Stage five is when the price checker pulls out his compass and map of the store or Never Lost Satellite system, and ventures out to track down the price.

Stage six is when the price checker returns to the cashier with the price. Both employees separate until the next business or social encounter.

After a price check is completed, this raises other potential, time delaying issues. Does the customer still wish to purchase the item? For instance, do they still want the box of ice cream bars that have turned into a puddle?

During one of my price check torments, I was in line behind a couple who had just gotten the price for a six-pack of beer. The couple had a long discussion as to whether or not they would still like to buy the six-pack. Although I don't understand much Portuguese, since communication is 70% non-verbal, I could fill in the blanks.

"That beer has gone up two reais! You don't need it and it's not in our food budget. And, why do you want to buy those chips? "

"Because, I like them."

"No, it's because you want to snack in front of the TV at night, instead of listen to me talk about my day. We aren't buying them."

So, that price check wasted an hour of my life, an hour that I could have been watching The O.C. (Orange County). But, on a positive note, the price check for the six-pack of beer resulted in a date between the young cashier and price checker. I hear they're expecting a baby and are engaged to married.

Another frustrating checkout obstacle is investigating customer's money to see if it's counterfeit. A sweet looking older woman was trying to pay for her groceries with about twelve various bills to make up about 60 reais or twenty seven US dollars.

The cashier had to examine each bill front, back, sideways, and standing on one leg. Then the cashier's version of a lie detector test, was to look her with both eyes like Hannibal the Barbarian.

When the cashier's findings were inconclusive, she repeated the process until it was time for her lunch break. Then, she took the woman's cash and signed out of her register.

Another clog in the checkout process, is getting behind someone who is paying bills. Beware, that if there's a short line with only a few people, it's because the other customers have psychic capabilities and are avoiding that line at all costs. They can instinctively sniff out a shopper in line with bills to pay.

I got in line behind a woman who was not only paying her bills, she was also paying her sister's and brother's bills. She had seventeen siblings. I was so impressed by the sisterly love that she showed her family members that I asked to take her picture, (I keep a digital camera in my purse, since I still consider myself a tourist). We have it in our photo album next to a picture of President Lula, the president of Brazil (large South American country South of Florida).

Another hold up in line can be caused by getting behind a new foreigner or estrangeiro like myself shopping at Carrefour for the first time. I had been in Brazil for three days when I decided to take my first shopping expedition. I managed to drive myself to the store without setting the clutch on fire (it only smoked a lot).

It was not until it was my turn in line that I learned that my fresh fruit and vegetables had to be weighed in the produce section. Then, it took me fifteen minutes to figure out if the cashier was asking me whether I wanted paper or plastic bags. That's when I noticed that Carrefour only has plastic bags.

I didn't know that I needed a pin to use my new Brazilian credit card. I did have a pin for my new debit card. But, I hadn't figured out that when using a debit card at a store, you only enter 6 not 8 characters of your password.

It was my next shopping trip that I learned they'd be asking additional questions in Portuguese that I couldn't read. The machine requests the day, month, or year of your birthday. But, never all three. That way management feels that you'll be less likely to expect a birthday present.

Now, my only option left was to pay with cash. I took out twenty various reais bills from my wallet, which had to be cleared as not being counterfeit. From the depths of my purse, I shoveled up and sorted through a fistful of Brazilian coins mixed with US coins from home, and Euros from our vacation last summer to Holland (small European country East of New York).

Leaving behind a few of the higher priced impulse items, I managed to scrounge enough money to pay for my groceries and get through the line. It's nice that Brazilians are so patient.

This article was written in a humorous vein and should not be taken seriously.

Debbie Eynon Finley has been living in Campinas, Sao Paulo with her husband and two dogs since November 2004. She is also a graphic artist and has a website, http://defDesigns.com. She can be contacted at d1eynon@yahoo.com.

© D. E. Finley 2005.



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Comments (30)Add Comment
just an observation
written by Guest, October 26, 2005
I just have to say that Carrefour is not a Brazilian corporation--it's French, so you can't really call it "Brazil's version of Wal-mart." Extra would be Brazil's version of Wal-mart, but I would say their check out is just as slow. I think it's a cultural thing, not a problem unique to the Carrefour corporation. Ever been to the bank in Brazil? Get used to standing in line in Brazil, it's just part of life. Maybe you should get pregnant so you could skip ahead...
...
written by Guest, October 26, 2005
Funny, kinda, but bulls**t of course....
...
written by Guest, October 26, 2005
Kinda . . . and yeah, bulls**t, of course . . .
Beware
written by Guest, October 26, 2005
Debbie, the most lightning kidnappings take place in parking lots at Carrefour I think you live in Campinas so the Carrefour that is close to Valinhos is a prime spot for this. The check outs are easy but the trick is to get out of the parking lot in intact The rest of your observations are quite mudane, my dear.The beat goes on, so go with the flow
Dear Debbie..
written by Guest, October 26, 2005
A constructive opinion. Is good, you writing about common life, fashion and whatever you want, this is a open site. But is good a little break about all the politicians writers here, and others craziers. But let's be real, you need to write a little better, is not what is about is how you tell! you put log into the fire gets warn, but no fire, and when we finish reading you go home cold! But keep trying.
Nice piece
written by Guest, October 27, 2005
Yuo have written an interesting article about the every day life of Brazil. I like your sense of humour. It gives the outsider a good idea about living in a different culture.
Salvatore
Life in Brazil?? Please Tell..Curious..
written by Guest, October 27, 2005
I would like to know what life is really like in Brazil..Compared to the UK....To live etc...
Queues
written by Guest, October 27, 2005
I find that stupid woman like you, Debbie, are the main reasons that paying for things takes so long in the UK. Just watch them...after the cashier has provided the receipt and the cost to the woman...she then takes half a bloody hour to work out that she needs to pull cash or credit card out of her purse!
Life in Brasil!
written by Guest, October 27, 2005
why dont you get on your bike and go there. Ignorant tosser!
Life in Brasil!
written by Guest, October 27, 2005
Why dont you watch the film... City of God...gives you a fine example of typical life in brasil.
Lines, lines, and more lines....
written by Guest, October 27, 2005
The bank- can Brazilians go to online banking..or bill paying by mail at the end of the month..more bank hours?? I mean why in the world do the lines never end?
The supermarket- this woman speaks the truth concerning the lines.....The fact is that Brazil is a place of friendly, genuine people and beautiful food and is gerogeous country. However, it is not a place where the common citizen or the coustomer comes first nor is it an effiecent country by any stretch of the imagination.


Re: life in Brasil!
written by Guest, October 28, 2005
"Why don't you watch the film...City of God...gives you a fine example of typical life in Brasil."

Nothing about the movie City of God is typical--all it does is glorify violence, drugs and sex and perpetuates the negative image that so many Brazilians have of the favela. True, there are plenty of bad people in the favelas and lots of crime etc but what that movie didn't show was all the good people who live in the favelas and are just trying to survive from day to day without succumbing to crime and corruption. It didn't show what causes the poverty either...it just feeds into the fear that most Brazilians have and makes it look like Brazil is a completely lawless, amoral society which is not true...a place not without it's problems, yes, but certainly not the hellish, cruel place depicted in that movie
Brazilian queues..
written by Guest, October 29, 2005
You described perfectly my experiences at the supermarket/banks here in Juiz de Fora MG! It takes a while to get used to, and requires a lot of patience... the only thing you missed out is that people tend to leave their trolleys at the checkout once they have emptied them - it's up to the next person in line to remove the trolley so they can get access to the checkout. Also note that if someone just wants to change a bank note, they have the right to jump a queue of 20 people who have been waiting for an hour at the bank.
PS: to avoid the wait for unpriced items I learnt that you can say 2 words - "pode deixar" (pronounced podgey dayshar), they then immediate discard the item.
PPS: I have yet to see the checkout operator discover a counterfeit bank note - do you think that it involves lots of sirens/flashing lights???
Observer
written by Guest, October 30, 2005
I have never encountered even a semi-inteligent cashier or store clerk in the country. I am sure they all must take there dimwit tablets each day before going to work. And about the customers removing their carts, this would require Brazilians to think ahead and also have to think about perhaps about their fellow citizens behind tem ....but this would be asking to much. Regarding counterfeit notes I know I have passed many through the supermakets and not one ever was discovered by the dimwits.They were dispensed to me by the ATM's and this was the best way not to take the loss. It is best to use $100 note Reals anyways as they don't have a clue if it is counterfeit. The dimwits just look at the note, look at you and then proceed to complete the transaction.rsrsrsr
going to brazil
written by Guest, October 30, 2005
This is all so comical. I have not lived overseas or out of country (US) since the nineties. We are so super efficient and impatient here in the US, I wonder, where are we all rushing off to? I'm rushing off to Brazil.
re: observer
written by Guest, October 30, 2005
Of course the people working at the supermarket are dimwits. When you can only pay them the equivelant of $100 a month because the governement has taxes you have to pay for each worker that reach 114% of their salary of course these people are going to be the uneducated poor. You see the exact same thing in the US when you go to grocery store in the south of the US where they pay about the minimum wage versus on the west coast where grocery stores are unionized and the average worker makes about 3 times the minimum wage. I haven't found the cashiers to be any worse than at grocery stores that pay the minimum wage in the US or at Wal Mart.
f**k off
written by Guest, October 31, 2005
if it´s that hard for you to shop here in brazil, then, sweetheart, just go back to your f**king island and your fish'n'tips, that´d be much better, oh and specially the brazilian fruits that are frozen to get to UK markets, please buy lots of them, they will niver be as fresh as they are in here, way much better like that uh?!
dear debby
written by Guest, October 31, 2005
Didn you know that at Carrefour cahiers get a special course in being slow? Wher I live in Rio, I usually go to 'Presunic'. Even on friday night or saturday it's faster than on a monday morning at Carrefour.
RE; f**k off
written by Guest, October 31, 2005
Lighten up Jackass. Why did you take it so seriously? She is just making some observations she finds funny. It didn't come across as attacking, but yet here you are with an inferiority complex taking offense to something that should not be interpreted as insulting except to an imbecile that cannot tell the difference between observational humor and biting criticism. Now that was the latter for your information. Go suck some fresh fruit! smilies/tongue.gif
Just another new brazilian
written by Guest, October 31, 2005
Everything in Brazil looks just as in the US or Canada, however is run by different people, efficiency deosn't exist here, at all levels, nobody cares, is not important for them, just relax, I guess the frustration comes from that, it looks so similar but it doesn't work!
Brazilians are very polite person to person, but they behave very badly as a society, civility is late here.
Burocracy is frustrating, everything takes five or more checkups, did you guys go to a cartorio? they say this come from portuguese tradition, it's just a pain.
On the other hand some things work much better here, my daugther says school is much better here because she's learning and feels motivated to do so, but she would prefer move back to Canada, I don't know, good luck
My experience too...
written by Guest, November 01, 2005
Nothing earth-shattering about the observations the writer makes about waiting in line at Carrefour...but they're true. It's happened to me many times at Carrefour in Belo Horizonte. The unpriced item, the team member on rollerskates, the family with children who move to the front of the line.

As an American, I wasn't aggrevated by these experiences in Brazil, I was facinated by them. I was glad to see another culture sensitive to families with small children, or the elderly. I remember flying into Sao Paolo with a fou-year old and an infant, just to find about 300 people waiting to go through customs. We were quickly greeted by an airport employee who whisked us to the front of the line with no waiting. After travelling about 20 hours with small kids, that was VERY welcomed.

I've come to love the Brazilian culture. Like any other country, there are many problems there, but I appreciate how I'm treated when I'm there.

Nice job to the author for capturing a slice of everyday life in Brazil.
Lines are a fact of life in Brazil-live
written by Guest, November 03, 2005
I American with a Brazillian wife, and lived in Sao Paulo for 3 yrs, so I can sympathize with the Carrefour stories, but when you live there you just go with the flow of things. My wife, a Paulistana, gets crazy when we return on vacation due to the endless lines, but life in Sampa is a series of endless lines, stores, traffic, banks-life in the us is easier but Brazil has its charms so "descansar" Debbie start shopping at SAM CLUB or use the Internet its easier.
Re: f**k OFF
written by Guest, November 07, 2005
You f**k off!!! I'm a brazilian who live in the US for some years now. Things here are not much better at all. People are dumb as hell. In Brazil becouse of unemployment people tend to work more efficiently, otherwise they loose their jobs. It has a line of unemployed people waiting to get their position. It's one strike and you are out! Here in the US, emploees treat the customers the way they want and they will not be fired! Here there are a lot of idiots like you, who live in their self centered world, doesn't know s**t about other cultueres, then have trouble doing anything in another country. By the way, I prefer to wait in line and have some fresh fruit, then to eat Mcdonals very quickly in my car in a rush to go back to work so I can make more money, then have to spend time at the hospital with high cholesterol. Who knows even die young, becouse of stupid choices we make in life. Another thing, Americans think they are so rich. Rich people in Brazil don't have a mortgage in their house!!! Carrefour line is a small problem close to the ignorance of these people who ask me all the time in what continent Brasil is.
Re. f**k Off (prev. post)
written by Guest, November 08, 2005
What a nasty little Brazilian you are! Despite living in the USA for "some years now", your written English is still terrible. Furthermore, your angry rantings about Americans makes you appear so ignorant and stupid. If you detest the country that much why don´t you just f**k off and go home!
Passoniate Brazilians..
written by Guest, November 08, 2005
yes, interesting to see that even living "some years now" in an English speaking country doesn't daunt that Brazilian passion. I can just see him (or I suppose a very masculine her) doing that grumbling/ruminating noise in the throat/nose then spittin' out a big globule of Brazilian phlegm, scratching his crotch and using his whiniest/loudest tone of voice to let loose that tirade......I guess that it's true, travel for some people doesn't broaden the mind, just the conversation, and really they "doesn't know s**t about other cultueres" (sic)
SO TRUE SO TRUE
written by Guest, November 11, 2005
when i stayed in Goiania, for my first, in the longest time..we went into the store, i went to look for DVDs to bring back to the US, but then took me 30 minutes to realize that they wouldnt play on american DVD player.. wehn we finished shopping, we were inline waitng to pay.. it took maybe 45 minutes to pay for our stuff, and i took an american freind ( who learned that there were african descants in brazil) and he asked me why the stores have so many chasier boxes, but only a few open.. i didnt know.. but we got through the line, missed half of america.. but luckly my aunt recoreded it for me...
...
written by Guest, November 23, 2005
A poor attempt at being witty.

We have it in our photo album next to a picture of President Lula, the president of Brazil (large South American country South of Florida).

Quite a telling line, isn't it? smilies/wink.gif
Typical naíve Gringa strikes again....
written by Guest, December 02, 2005
Reading this is like eating a McDonalds.....no matter how much you digest, you´re still left feeling hungry and somewhat disappointed. Glad to see that most of these light-weight articles are kept for the likes of Gringoes.com!
I have to agree with Debbie
written by Guest, December 03, 2005
I cannot help thinking that if I spent millions of Reais opening a Superstore then Millions of Reais filling it will goods then I would want to take the customers money. That appears not to be the case in many supermarkets I have visited in Brasil.
As a Brit married to a Brasilian, both my wife and I are amazed at the slow service. The difference between my wife and most of the comments from Brasilians above is that my wife is widely travelled and has seen the service offerred in stores overseas.
I regared Brasilians as a hard working race, certainly more so than Europeans and Americans, so why are their Supermarkets so slow. The problem can only lie with the store owners. The rest of the world use low paid, part time, student type labour that are trained to operate efficiently so why are Brasilian till operators not the same?
This week Wal-Mart opened in Goiania, it will be interesting to see if they model themselves on American type efficiency or they are brought down to the Brasilian level.
And don't get me started on the banks!!
...
written by TheTruth, December 30, 2005
Anyone who tries and compare Brazil and the states just doesnt know wtf he's talking about. If it's so similiar, why in the hell are their a million brasilian illegals in the states...and 10+ million illegals in all. Why in the hell are these people with these great countries risking their lives to go there if their country is "similiar". I just love how some equate America with McDonalds...lol. That must be the only experience you have to compare it with!!!
Here in Brazil, LINES, LINES, LINES. At the doctors office, bank, supermarket. Ever try and go to the doctors office and bank in the same day??? Not where I live here in the northeast...it's not possible!
World leader in crime, corruption, poverty, police brutality and prostitution. 7% of 18-25 years olds are in college(university). 30% illiteracy rate overall!!!
Ever get a phone bill, or any bill here in Brazil that was incorrect?? Good f**king luck!! 2-6 months and 100's of hours of phone calls, personal visits, etc. to get a credit placed on your next fatura for a mistake that they made.
Funny the comment about "rich brasilians don't need a mortgage to buy a house". Well, you can bet your ass, that if you could get a 30 year mortgage here with a 6% yearly interest rate there wouldn't be ONE brasilian buying "a vista". Even the richest americans get mortgages...you do that when you can make more money on investing your money than paying interest on a loan!! But Brasilians would know nothing about that since 3-5% per MONTH is a good rate here....and you'll NEVER get a 30 year loan....NEVER.
Ever get large amounts of money sent to brazil from outside brazil?? My partners sent 150,000 pounds sterling here a year and a half ago....took 12 DAYS to get it put into our account once it arrived in Brazil!!! DAYS...not HOURS!!! Ever buy a piece of property here in Brazil?? Good luck, the land title, if the seller has one(!!!), is usually in a standard of measurement that they havent used for decades!!! You have to hire topographers to go out and survey your land to see exactly how much you have, and where the boundaries are...then good luck with the cartorio, and if the seller has his IPTU(property taxes) paid. I've never seen a place with so many vultures in my life, but what would one expect in a place of so much poverty and crime. Where there are 1000's of laws, but their only words on a piece of paper because enforcement is non-existant.
R-E-S-P-E-C-T...this word only exists in the portugues dictionary, it is NOT something that is practiced whatsoever, no respect for other people, no respect for things, no respect for the law. Just jump in your Fiat and drive like your ass is on fire 120 km's down the road endangering everyone and everything on your way! Oh yeah, it's 4:00 AM here right now...why am I still up? Because I was just awoken by a truckload full of idiots doing donuts for 20 minutes in front of my apartment building, and I live in a neighborhood where the apartments start at 400,000 reais!! You would think there would be a different "level" of people living here, with education, respect for others....you can forget that notion!!!


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