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Brazil: Gentrification Creeps Up on São Paulo PDF Print E-mail
2005 - November 2005
Written by John Fitzpatrick   
Sunday, 13 November 2005 05:17

A gentrified place at Oscar Freire's street: Café e Bistrot Santo Grão One of the few agreeable features of São Paulo is that it is a thriving residential and business center at the same time. Unlike the center of Rio de Janeiro, for example, which is practically deserted in the evening after people have left their offices, the old center of São Paulo is vibrant. This is because hundreds of thousands of people live there.

The city's most famous street, Avenida Paulista, and the surrounding area is densely inhabited and filled with restaurants, cinemas, theaters, discos, nightclubs and even hospitals. São Paulo has more claim to being the city that never sleeps than New York does.

The majority of these residents are from the middle and upper class but there are also people from the lower income group. How long this will last is a matter of conjecture since there are already signs of creeping gentrification, which is making life more difficult not only for the lower income group, but even the middle class in areas such as Jardins and Pinheiros.

Buildings and houses are being torn down and replaced by gigantic obscenities, which only millionaires can afford. Simple shops and bakeries, where you can buy a pãozinho (bread roll) or a soft drink, and tradesman's places, such as cobblers and key cutters, are being replaced by expensive bars and restaurants where a beer can easily cost a domestic maid's daily pay.

Working class people have almost no chance of buying a property since the gap between an industrial worker's wage and that of a middle class person, like a lawyer or doctor, is enormous. However, these middle class districts have tens of thousands of maids, janitors, security guards, waiters, nurses etc living and working there.

There have to be facilities which suit these people's pockets, such as cheap eating places, unpretentious bars and corner shops where you can buy rice, beans and potatoes rather than imported fancy foods and wines. The existence of such places is good for the middle class as well since it means that the consumer still has a choice and can buy simple things at reasonable prices. Removing or replacing downmarket stores and restaurants pushes up prices for everyone.

For example, there used to be a family-owned corner shop by the junction of Rua Oscar Freire and Peixoto Gomide where you could buy fruit and vegetables. Nearby was a small bakery with a simple dining area, and there was also a little stationary shop where you could make photocopies. Over the last two years these places have gone.

The fruit shop is now a so-called Irish pub, the bakery has been turned into a trendy restaurant and the stationary store is a fancy Arab restaurant. These places have become very popular and must be making much more profit than they ever did before.

That is good news for the investors and for those who have gained employment but one wonders what is of more value to a community - places where anyone can go and buy necessities at a reasonable price or places which exclude a large part of the community and offer only added-value items, which bring the owners a bigger profit?  

Only a couple of hundred yards away, at the corner of Oscar Freire and Mello Alves, a workman's place and a upmarket bar/restaurant are virtual neighbors. In the simple place you can buy a big bottle of a popular brand of beer whereas in the smarter place you are restricted to a smaller bottle of a premium brand which costs much more. At least you can still take your pick but for how much longer?

American Visitors 1: Tyson - from Champ to Chump

One man who enjoyed São Paulo's vibrant night life was Mike Tyson who passed a memorable night, which started in a bar and ended up in a police station where he spent four hours being treated more like a hero than a hood. Tyson ended up in police custody after thumping a photographer who was annoying him and then smashing his camera and ripping out the film.

One can sympathize with a celebrity who just wants to be left on his own and few people will shed any tears over a press cameraman who would photograph a corpse if he could make money out of it. However, Tyson made a worse mistake by giving a street boy US$ 100.

Tyson was quoted by a local newspaper as saying that it was better to give a poor child US$ 100 than spend it on a prostitute. This is a bizarre example and shows the kind of mentality Tyson has. However, whereas a prostitute would spend the money on herself and family the boy is more likely to be targeted and robbed.

Instead of making a showy gesture, which could endanger the boy's life, it is a pity that Tyson did not make a donation to an organization which looks after underprivileged children or even visit a favela. This might have also polished up his tarnished image.

American Visitors 2: Rice - No Rosa Parks

Other recent American visitors, George W. Bush and Condoleezza Rice, might also have made some efforts to meet local people during their flying visit. Bush could have shown Brazilians that he was not the demon he is made out to be while Rice could have spoken to young black Brazilians as her predecessor, Colin Powell, did.

Unlike Tyson, she is a good role model for poor black youngsters, but she could not find a space in her crowded diary to pass an hour with them. The recent death of Rosa Parks, the black woman whose refusal to go along with the segregated system in the southern US, was the spark which led to the advancement of black Americans was given great coverage here. Rice missed an excellent opportunity to capitalize on this event in a country with one of the world's largest black populations.     

Warmongering Brazil Style
 
Here is a part of a letter published on the day President George W. Bush arrived in Brazil. It did not appear in some leftist or student rag, but in the Estado de S. Paulo, a newspaper with probably the highest opinion of itself in the whole world. 

"What is Bush going to do here? A proposal for Acre in exchange for the foreign debt? Brazil will not sell Acre! The Amazon is ours! Go home Bush II. Caesar of modern times. Go home warmonger!" (I have translated it literally to show how inarticulate the original Portuguese version was.)

This irrelevant verbiage was published without any explanation or comment. Nor did it mention the fact that Acre used to belong to Bolivia and only became part of Brazil at the start of the 20th century after an uprising by Brazilians who declared the territory an independent republic.

Brazil exploited the presence of thousands of Brazilian rubber tappers who had started arriving in Acre in the last decades of the 19th century. They eventually formed a majority of the population and revolted. At one point, they expelled the Bolivian governor leading to intervention by Bolivian troops.

In 1902 there was another revolt, this time backed by the governor of Amazonas state who provided military and financial support to the rebels. Bolivia was unable to resist and in 1904 handed over 73,000 square miles of its territory in exchange for access to the Madeira river, US$ 10 million and a pledge by Brazil to build a railway on the right bank of the Madeira, thus giving the Bolivians access to the Atlantic via the Amazon.

This is just one example of Brazil's own warmongering past which saw it annex territory belonging to neighboring countries but which modern Brazilians do not like to recall. The latest issue of the magazine Nossa História has a section called "Fronteiras do Brasil" which describes how today's borders were fixed. Obviously the Estado's correspondent has not read it.

Gunlovers of the World Unite

Perhaps this martial history explains why Brazilians voted overwhelmingly not to ban the sale of guns in the recent referendum. Maybe those who favored the ban underestimated Brazilians' wish to own guns and shoot people.

Just as I was surprised by the sheer size of the majority in favor of guns I was also surprised by the strong feelings this issue generated. I received quite a lot of e-mails from readers, only one of whom agreed with me.

About half the responses came from Americans, who as far as I could see had no link to Brazil, and my articles had links to gun-related sites. There have been reports that the Brazilian gun lobby sought advice from American organizations such as the National Rifle Association.

I am not sure if this is so but the odd interest shown by the American pro-gun lobby in a purely Brazilian domestic matter makes me think it could be true.

John Fitzpatrick is a Scottish writer and consultant who is based in São Paulo. He writes on Brazilian politics and business for his site www.brazilpoliticalcomment.com.br. He can be contacted at jf@celt.com.br.

© John Fitzpatrick 2005



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Comments (8)Add Comment
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written by Guest, November 13, 2005
I guess I might as well get it over with and write what 20 people write after every article by J. Fitzpatrtick. How dare you insult sao paulo, how dare you insult brazil. YOu scottish (insert your own insulting phrase here). If you are so miserable then go back to scottland. There, now perhaps not everybody else will have to write the same thing and people can move on to constructively critisizing the article.
...
written by Guest, November 18, 2005
i'm a 20 yo boy and i live in sao paulo. i know many places around the world and there's sometinhg i can tell: there's no better place to live in then sao paulo - if you know how to. my father is rich so i live in a US$1,000 000 apt in moema (south area) i drive a popular car (206 peugeot) in ordert not to show off and i get to go to the best clubs, restaurants, pubs in the world. there's also the greatests malls with all the expensive brands, excellent cinemas plus all the advantages a big city offers to u like thousands of 24/7 services and home dellivery. defenitly sao paulo is the city that never sleeps.
Thank God I\'m a blind Brazilian
written by Guest, November 19, 2005
hey, 20-yr-boy, didn't you understand the article? Are you too arrogant to realize what's going on? Outro playboy cheio de marra.
my 2 cents
written by Guest, November 19, 2005
I agree with the post "lucidity", that person got it just right..But if people who are eloquent can raise these issues and make others care for it, we can somewhat help the working class.. it might cause minimal help.. but it's still something. People who just seem to take, take, take (such as daddy's little boy up there) and offer absolutely NOTHING to society are just a big hindrance to world development. Now, on a diff. note, "Brazilians' wish to own guns and shoot people" is definitely something that wouldn't have crossed my mind, I would've voted to BAN the sale of guns in a heartbeat.. Oh, I also have to comment on the reporter from Estado de Sao Paulo: What an imbecile! Was the deadline in 5min.? Things like these embarrass me as a Brazilian; but then again, I can't be responsible for the behavior of 170 million ppl.. There are idiots everywhere, Brazil is no exception, and sterotyping is almost always inaccurate.
...
written by Guest, November 23, 2005
Typical behave of the Brazilian elite or Anti American donkeys, "go back to Scotland", go home Bush, etc.
For some Brazilians is good that nobody tell us the truth about our domestic problems.

Before the internet, information was controlled by the Big media, they still controlling a lot,
Because of the illiterate amount of people we have.

But I’m happy, to read John Fitzpatrick articles.

What is happening in Sao Paulo is the same with all others third world big cities.
Go to Bangkok, you see a very expensive Shopping Center, Emporium, from Japanese owners, side by side very poor residence buildings.
Jakarta, Kuala Lumpur etc.

In those cities you will find small bicycle transformed in a stand by restaurant and bakeries, parked at sidewalk, for maids, janitors, security guards, waiters, and nurses eat very cheap food.

What is the difference with Sao Paulo? We have more useless public servants trying to keep these kinds of food sellers away from the street here.

Mr. Fitzpatrick, do not worry , very soon a medial class worker will lose his every day job, and open a small shop around those fancy buildings to sell cheap food to the low salary crowd.

However, for the “Revolting elite” here you cannot compare us with Cheap Asian Workers.
Let’s face it, there is no difference. I’m sure what you have notice in Sao Paulo, is going to repeat in others big cities in Brazil.
That is our reality; even our “Mansion’s Elite” would love to elude itself.

About the referendum, my nine year old daughter knew there was an American pro-gun lobby.
Who they (referendum organizers) want to be deceptive?

Lucia

...
written by Guest, November 26, 2005
in ordert not to show off and i get to go to the best clubs, restaurants, pubs in the world.

You’ve got to be joking? I’ll admit that you can find a fairly boisterous nightlife coupled with some “decent” restaurants in Sampa, but if you think São Paulo possesses world-class gastronomy you’ve not been abroad. Added to that, the very fact that "dining out" requires security logistics, you can place São Paulo at the lower echelon of global nightlife experiences. Use your inherited (and or public service) bucks Senhor playboy, and see what true world-class cities have to offer.

There is far more to dinning out than chomping into an overly salted piece of picanha, with a pistol-whipping as a digestive.
I can\'t stop laughing!!
written by Guest, December 12, 2005
Nothing can more comical than the alien Portuguese the writer above displays. Who've you been hanging out with, for s**t sakes? If you're trying to have all Brazilians on here on stitches, your doing a pretty damn good job. Keep it up!
Brazilians are like monkeys on acid
written by Guest, December 15, 2005
Brazilians, or macacos as I prefer to call them, are some of the most greedy, resentful, deceitful, and inferiority-ridden animals on Earth.

I've met Nazi descendents from Porto Alegre who think they're the second coming of Hitler, gorillas from the Nordeste who actually believe they live in a paradise, and greedy crooks (aka dirty bastards) from Sao Paulo who I wanted to put 3 bullets into as soon as they said "oi."

Brazil. Quite possibly the s**ttiest place on Earth. And Sao Paulo is its Versailles.

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