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In Brazil Fuel Grows in Trees. And the Google Boys Seem Ready to Plant Some. PDF Print E-mail
Written by Clara Angelica Porto   
Monday, 20 March 2006 21:38

Sugar cane plantation in blossomGeorge Bush, a former oil business-man, told the American people that the new goal is to substitute 75% of the oil used from unstable areas of the world for alternative sources of energy. According to the site BBC Brazil, the American President also praised Brazil for its ongoing program of alternative solutions, during a speech about economy he delivered in Sterling, Virginia.

Bush mentioned that in Brazil an enormous quantity of energy was derived from sugar cane and the cars could be easily converted to use either gasoline or alcohol. And the President talked about how the US needs to use diversified sources of energy.

This is, in fact, very little, considering that less than 20% of the oil used in the US comes from the Persian Gulf, and the US biggest suppliers of oil are indeed Mexico, Canada and Venezuela.

These numbers could be an indication that maybe the American President is not really considering the subject very seriously, but nonetheless for the first time the subject was brought about in this fashion by an American President.

While the President was making his public speech, without really showing the extent of his intentions, Larry Page and Sergey Brin, the Google kids, were already in Brazil, in an unexpected visit unannounced, as the Brazilian press wrote, even to their Brazilian staff.

The Google founders were in Davos, Switzerland, for the Economic Forum, where they headed to learn more about sustainable energy programs. After attending some conferences and getting information, they found themselves flying straight to Brazil, eager to see personally all they had heard about the sugar and alcohol plants in São Paulo. They were in good company, with Luiz Fernando Furlan, the Brazilian Minister for Industry and International Commerce.

After a stop in Rio for some socializing, Brin and Page wanted to visit Cosan, one of the biggest alcohol plants in Brazil, and their interest made people wonder. At this point in their lives, they would not spend time researching anything that they do not intend to put to use and profit.

After the visit they headed for the University of Minas Gerais, where Akwan Information Technology was born and bought by Google in 2005, and where they said they would like to start a Center for Research and Development for Latin America.

This only shows why two young men, like Brin and Page became billionaires so quickly. The very day the President of the US talks about preparing to use ethanol until 2025, they were right there, visiting alcohol plants in São Paulo.

The New York Times pointed that week, after Bush's speech, that Brazil had discovered how to take its citizens to work in vehicles that move without much gas.

The Google men showed interest in the production of ethanol, but did not make any commitments, not yet anyway, although, according to O Globo newspaper, they did show interest in production during their visit to Cosan.

This was Brin and Page's first visit to Brazil, a country that has showed good results for Google, with a growth of 82% in the last three months alone and they have come to Brazil moved by a different interest.

Maybe Google, the biggest Internet search company whose founders and owners are worth at least US$ 11 billion each, will start a completely different business, dealing with a more intelligent way to produce energy.

And a new trip to Brazil, the country that has proved itself with its alcohol program, has already been scheduled, according to Brazilian newspapers. They can afford buying as many plants as their hearts desire. But will they? The answer to this question is more likely to be yes.

Competition in the business is expected to grow with Microsoft's Windows Live Search and Yahoo's efforts to improve its own search engine. The smart thing in this context is to diversify investments, and this is the way Google will probably be taking.

Meanwhile, Brazil's Ministry of Agriculture, together with representatives of the alcohol industry are studying the possibility of financing over 22 billion reais (US$ 10.25 billion) to guarantee alcohol and sugar supplies for both, the national and international markets, avoiding lower production between harvesting.

To begin with, the sector will ask 1.2 billion reais (US$ 560,000) for a program of steady supply, with funds coming from a tax over fuel. With the money coming in the early harvesting, 1.5 billion liters of alcohol would be kept as reserve.

The plan includes the construction of 73 new plants in the next six years together with an increase of 2.5 million hectares of sugar cane plantations. With the new cars that convert easily from gas to alcohol, the use of alcohol as fuel is expected to double to 26 billions liters by 2014.

What this really means is that an industry that could walk on its own feet, through good planning and business with international investors (such as the Google boys, for instance), and with a climate that allows agriculture 12 months a year, still wants subsidies, and tax money to heighten their profits.

But this should not be a shock to anyone. The government has not reached a conclusion yet, but it will be no surprise to find that the industry will get what they want.

They are talking, negotiating and no one really cares if the people, the taxpayers will have to pay more. After all, the day that the interests of the people will be considered as top priority are yet to come.

It did not happen with the socialist-democrats in power with Fernando Henrique Cardoso, and it is not happening with the Workers Party President, Luiz Inácio Lula da Silva.

Clara Angelica Porto is a Brazilian bilingual journalist living in New York. She went to school in Brazil and at the University of Wisconsin in Madison. Clara is presently working as the English writer for The Brasilians, a monthly newspaper in Manhattan. Comments welcome at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Comments (13)Add Comment
wELL SAID, WELL EXPLAINED !!!
written by Guest, March 21, 2006

qUITE A SHAME AND A SAD REALITY THAT DESPITE THE BOOMING SUGAR AND ETHANOL INDUSTRY, THIS SAME INDUSTRY IS STILL LOOKING FOR GOVERNMENT SUBVENTIONS INSTEAD OF USING THEIR OWN PROFITS...NOT TAXED APPROPRIATELY ANYWAY BECAUSE OF THE GENERAL CORRUPTION THAT PREVAILS IN BRAZIL !
...
written by Guest, March 21, 2006
Yes versus the subsadised ethanol, and oil industries in the US. I know brazil is more corrupt than the US, but thanks to The BUSH gang we are trying to close the gap. I only hope when we become a banana republic, with global warming we will turn into a tropical country like brazil. Or maybe the swwwwwitchgraaaasss will save us.
Check this out . .
written by Guest, March 21, 2006
I have found an intersting essay that I have been trying to share with readers here that runs along these lines - natural resources and the impact they will have on the planet. An excellent read for anyone who really wants some insight into the direction the "Bush" gang and other corrupt politicians and multi-nationals are taking us.

http://www.countercurrents.org/eriqat130306.htm
Well done, Ms. Porto
written by Guest, March 22, 2006
Yes, Google starts to invest all over, so it is not a surprise their sudden interest in energy, What I don't understand is why Brazil hasn't invested more assertively expanding their findings. Brazil could become so rich and finally improve the life of its citizens with better education programs.
As for corruption in the US and in Brazil, let's say that in the US they do first world corruption... is Brazil really more corrupted than the US? I really don't know anymore...
...
written by Guest, March 22, 2006
The difference being the 'Google Boys' as Porto calls them are geniuses, while the 'Texas Boy' is below average. The GB use their intelligence to make wonderful things, including money for themselves and many, and now, loaded, they are investing in the future. The TB throws our money away in a war that will never end, send our youth to death, all because of greed, all because of money. Not to mention that he has forgotten all about chasing Bin Laden...
...
written by Guest, March 22, 2006
Great article, great points. So Google likes Brazil, and might become Googlehol? Great.
Mr. Kole Oshin - Colomnist for Success D
written by Guest, March 28, 2006
What I have been reading about Brazillian fuel technology is amazing and a big challenge to Nigeria that produces 20% of the world cassava. Indeed, I am preparing seriously to lead government and businessmen delegation to Brazil to learn how to make money. Nigerian cassava economic profile is futile without consideration for fuel ethanol.
...
written by Guest, March 30, 2006
Someone has to start thinking fast because Africa needs to become part of the global economy, It's been stagnated too long. You should do that, if you can. This is huge, soooo serious!
...
written by Guest, May 04, 2006
I can say that Brazil is far, far more corrupted than US. Oh yes, all brazilian citizens (like me) can tell that.
And you ask: why hasn't brazilian governement invested in energy industry yet?? Well, this is one of the 10000000 questions that no one can answer.. not even God!
The more I live, the more I realize that the words 'Brazil' and 'circus' are synonymous...
google pr main
written by Guest, May 22, 2006
...
written by Guest, May 22, 2006
Brazilian sugar cane alcohol plants for sale
written by Dacio Gomes, July 20, 2007
Brazilian alcohol plants for sale?
We have e few from 500.000 tons to 7.000.000 tons of milling production.
Looking for foreign investors.
Brazilian alcohol plants for sale
written by Dacio Gomes, July 26, 2007
CONTACT: 00 55 2199290336 / 00 55 2227734653
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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