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With a Reality Like Ours Who Needs Yellow Journalism in Brazil? PDF Print E-mail
2007 - June 2007
Written by Rolf Kuntz   
Sunday, 17 June 2007 11:00

Cover of Brazilian magazine Época Yellow journalism in Brazil is a waste of time because reality is already yellow. The facts themselves provide scandalous newscasts, with no need to add anything. On the contrary, if the press were to dig deeper, an even uglier country would surface. Every day we have a new episode of somebody telling on somebody else.

Who remembers Operation Hurricane, replaced on all first pages by Operation Navalha (Razor), soon followed by Operation Xeque-Mate (Checkmate)? Last week newspapers had to multi-task between the Senate President affair, Renan Calheiros, and the investigations on a brother, Genival, and a compadre (child's godfather), Dario Morelli, of President Luiz Inácio Lula da Silva.

By running after new accusations, journalists are always leaving a bunch of incomplete stories behind. Did last year scandals result in any sentencing? What about the year before that? Did the Federal Police add any evidence to what was submitted at the start of each scandal?

The rare and few results we ever get are actually negative ones: the accused remain among us, carefree. Some even get elected or reelected for public office. A more thorough view of the facts from time to time would give a more complete portrait of our yellow reality.

A portion of the news does touch on important issues, which are never reviewed to the satisfaction of readers who are a bit more curious - or a bit more anxious about the state of Brazilian politics. Who remembers the affair of the "anões do Orçamento" (budget dwarfs) in the early 1990s? It was a hefty scandal, but no mechanisms were ever created to amend the so-called budgetary process.

Budget and Corruption

The so-called "free portion" of the federal budget has been torn to pieces year after year by amendments approved by Congress. A significant portion of the scandals - a good example is the ambulance scandal - is related to expenditures incorporated into the bill by representatives and senators.

There is even open talk about creating a special caucus just to deal with government contractors. But the budget itself almost never comes up as the central theme of any news story. 
 
We have seen new talk about the amendment system in the last two or three weeks. Speaker of the House Arlindo Chinaglia (Workers Party, São Paulo) has announced a proposal to end all amendments brought in by congressional caucuses. On Wednesday (June 6), Minister of Institutional Affairs, Walfrido dos Mares Guia, defended automatic approval for the funds foreseen in the amendments in order to make life easier for the mayors who are entitled to the benefit.

"The amendments issue must be discussed without prejudice", said the Minister, quoted in O Estado de S. Paulo. "The word amendment doesn't come with chicken-pox or corruption."

When congressmen take a slice out of the Budget and feed it to their own clientele, of course they are not always doing shabby tricks. They are only wasting federal money. But the association between budget amendment and corruption is not a random occurrence and it is not due to prejudice - as every one of the journalists attending that meeting knows very well.
 
Run-Over Criteria 
 
In spite of all that plus a bunch of other important problems, the Budget almost always appears in the news as an easily forgettable adverbial adjunctive. It is seen as an instrument or circumstance of corruption or pulverization of money, which seems to render it secondary.

But it is not secondary. The process involved in drafting and voting a budget bill is an important component of our political system and administrative organization as a country. It has a relevant role in the history of democracies. Why not explore it, for a change, as the central theme of the reporting?

The same question applies for other daily topics. For many months newspapers have been covering the distribution of appointed government positions to form the foundation of the administration. President Lula has divided the office of Vice President of Government and Agrobusiness at Banco do Brasil into two units so he can offer them to a PMDB loser in the last elections, former Senator Maguito Vilela, and the former Minister of Agriculture Luiz Carlos Guedes Pinto, who is PT (Workers Party).

One of the Vice President offices of Caixa Econômica Federal was offered to PMDB's Moreira Franco. Last week there was also talk about appointing former Congressman Paes de Andrade, the one from the Republic of Mombaça, for Caixa Econômica.

The criteria of professional experience was been run over in other cases but, in this episode, the administration extrapolated. O Estado de S. Paulo, O Globo and Folha de S. Paulo, all featured the story, but I wonder: would not it be worth it, in this case, to look for expert opinions and make a much bigger noise?

Rolf Kuntz is a Brazilian journalist. This article appeared originally in Portuguese in Observatório da Imprensa.

Translated by Tereza Braga. Braga is a freelance Portuguese translator and interpreter based in Dallas. She is a certified member of the American Translators Association. Contact: terezab@sbcglobal.net.



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Comments (6)Add Comment
Who Needs Yellow Journalism in Brazil?
written by João da Silva, June 18, 2007
It is a good question and the answer is a loud NO for precisely the same reasons the author has stated..However, we have "Shallow Journalism" too and it is more subtle than the Yellow journalism and there are plenty of journalists who fall into this category. The objective of such journalisms is to keep the masses ignorant and ill informed and are effective tools for the politicians to win the votes.

Thanks to Internet, we are now able to access news from diversified sources and keep our minds sane.btw, I have a high speed connection for just this reason.
???????????????????????
written by FORREST ALLEN BROWN, June 18, 2007
Hay Joao
How many people know how to read in brazil much less own or know how to turn one one

and then games and porn are the most used

we need to buy a raido truck and just drive through the streest and tell all

well till they burn the truck

oh the new deal in north is to when you get on the net and you sign they send the bill to you from your internet bill or phone

and you dont know till it comes in on you

To:Forrest
written by João da Silva, June 18, 2007
oh the new deal in north is to when you get on the net and you sign they send the bill to you from your internet bill or phone

and you dont know till it comes in on yo


But,Admiral,you got to learn how to ward off such unnecessary bills.It is the price you pay for the progress and we have to fight against them mercilessly smilies/grin.gif
...
written by igor, June 19, 2007
Brazilian journalism, if I can use that word, is akin to showing the first episode of a soap opera. An extraordinary first episode, advertised, excitement created, advertising space sold. But unlike Brazilian journalism the soap opera continues for a number of episodes, selling advertising space for ten weeks, creating millions of dollars in revenues. Brazilian journalism does a great job of the first episode of the soap opera, creating, interest, advertising revenue, but unlike the soap opera it is only the opening episode that is presented. Either Brazilian does not believe it can sell advertising revenue following these great police episodes, that people are in fact interested in the outcome, the ins and outs of it all, the conclusion, or more insidiously there is no free press in Brazil, only the appearance of it. Give them the first episode, out of necessity and if it is politically inconvenient, bury the story. The Brazilian populace either has a short term memory or no memory at all, they are interested only in titilation and the politicos depend on this particular trait of the Brazilian populace, that they have the attention span of a child. The Brazilian populae is suffering from polical and intellectual ADT. It makes a cynic wonder whether the press is nothing more than a tool to be carefully and cleaverly controlled.
...
written by Ric, June 19, 2007
Nobody ever said that Brazil needed Yellow Journalism, did they? Am I missing something?



...
written by igor, June 22, 2007
The Press Law '67 is unconstitutional as of '88, you cannot criminal prosecute anyone for lible or slander or defamation criminally only civilly. Yet the press is STILL prosecuted and threatened under the '67 law. Who is running Brazil?

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