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Oscar Freire - Brazil's Street of Dreams PDF Print E-mail
2007 - November 2007
Written by John Fitzpatrick   
Sunday, 11 November 2007 11:06

Oscar Freire displays If you walk along São Paulo's Rua Oscar Freire and nearby streets like Bela Cintra and Haddock Lobo you will visit a world which is beyond the means of over 99% of the Brazilian population - the world of luxury goods. Think of any famous brand and you will find it here - Armani, Tiffany's, Louis Vuitton, Dior, Bulgari, Montblanc, Cartier etc.

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Comments (14)Add Comment
My Kind of Street !
written by Madision Reynolds, November 12, 2007
Oi John, yes a great street, have been shopping there for years, even twisting my ankles a couple of times on the broken sidewalks. But you are right about the clerks, dismal service and nitwits. Both the big gem houses in Brazil have very well trained staff in almost all locations. Happy Shopping Folks!
CASA E SENZALA (continuação)
written by Jussara Lima, November 14, 2007
o que aquele outro FREIRE diria?
RICO FICOU EM CASA
ESCRAVO VIROU POBRE, FAVELA é a nova SENZALA
...
written by Um João da Silva qualquer, November 14, 2007
This article certainly could have not been written by a brazilian.

And this John Fitzblablabla is definitively dumb as a mule, for not being able to see the idiosyncrasies.
and he is living in Brazil for years!!

You don't need to buy at Oscar Freire to have a good life. It made me wonder on the percentage of north americans that can afford a U$ 10.000 watch...

Have you heard about middle class? Is the same everywhere in the world, and your 1% becomes 60%... Yet without buying at Oscar Freire, those 60% study at good private schools (probably better than your average north americans public schools), buy normal good clothes, normal good shoes (brazilian average shoes are of better quality than the north american average shoe), travel abroad once in a while, etc.

Believe me, brazilians don't ride jaguars and live on the amazon forest. I know that for the average american this is hard to understand, due to their ignorance, but...
Oh Really !
written by Madision Reynolds, November 15, 2007
either you have it or your you don't... many americans think nothing of spending 10 grand on a watch.. so if there is no market then why do these shops continue to make business? Take a walk and see there are hundreds of stores selling high end consumer goods.. must be a market Eh!!
A poor man always finds excuses for their failures.
...
written by Um João da Silva qualquer, November 19, 2007
A poor man always finds excuses for their failures.


Are you drunk? What failures are you talking about?
My point is: Do you need a U$10.000 watch to have a decent, normal life?
"10 grand on a watch" ???????
written by ch.c., November 20, 2007
Brazilian watches ????????

Ohhh and these 10 grand watches are sold all over the world, not only in ALL the developed countries but also to the 1 % wealthiest people in ALL developing countries !!!!

Guess by who !!!!!!! smilies/wink.gif

Just imagine the number of coffee/grains/iron ore in sacs/tons Brazil has to produce...for the price of a 100 grams watch having the same 10 grand price !!!!!

Ohhh but this is somewhat unfair, because in Brazil all these luxuries goodies have a very high import tax ! Thus on your vacations out of the country you buy these things in the USA or EU having a much lower tax. And this makes the cost of your vacations FREE, even when going in a 5 stars hotel !!!!! That is also good for the tourism sectors...OF THESE countries, not Brazil.
Funnily Brazil tourism sector is in deficit, meaning Brazilians tourists spend more outside than foreign tourists spend in Brazil !!!!

And just for Joao : you are somewhat right but only because you dont belong to the 1 % most wealthy citizens in your country.
But what about if you would be a multi millionaire ? Would you continue to live where you live or would you reside in a better area and in a higher priced house ? Same for watches ! Would you continue to have a US$ 10.- Chinese watch ? Dont you recall the discussion we had on this subject.....not long ago ?????? smilies/cheesy.gif smilies/grin.gif smilies/cheesy.gif smilies/grin.gif
Hope you are doing well, and you will get somewhat wealthier over time. You may switch from a US$ 10.- Chinese watch to a US$ 200. watch, then to a US$ 1000.- watch and then to a US$ 10'000.- watch, eventually !!!! smilies/cheesy.gif smilies/grin.gif
I was not in the forum for arounbd 10 days ! No no no I was not in jail !
I went to see the construction development of my 2008 (not 2007) Christmas gift I am generously making to....myself !
Far better than anything written in the above article on luxuries !!!!!
continued..... for.....Um João da Silva qualquer !!!!!
written by ch.c., November 20, 2007
Why are you spending money to change your car, from time to time. To get the same one or a better one ?????
A mule would be enough...based on your "ideology" !
Same for shoes, flip flops are good enough ! Right ?
Same for shirts, a T shirt is good enough too !!!! Right ?

If you dont have dreams, or if you have dreams that you dont realize, then YOU are a loser and not a winner !!!!
Even Bin Lula and his 4000 thieves have realized that.
Do you think they are wearing a US$ 10.- watch, flip flops and T-shirts ????
Even the President airplane was not high class enough for the "apparent" leftist that Lula is !
Dont you recall ? Well, he changed the airplane and bought a NEW ONE...far far more expensive !!!!!!
Short memory ? smilies/cheesy.gif smilies/grin.gif
...
written by Um João da Silva qualquer, November 20, 2007
Well, Ch. C. It seems that even when you don't have anything to say you still think you have something to say, Don't you?

A mule would be enough...based on your "ideology" !
Same for shoes, flip flops are good enough ! Right ?
Same for shirts, a T shirt is good enough too !!!! Right ?


Ch. C., Why do you think I guide my life based on some ideology, left or right?
The right thing is the right thing, and I couldn't care less about ideology.
That's one of the problems with brazilians and ideology: People sometimes simply don't come with the most proper solution for a problem because it simply don't "fit" in their ideology.
The truth is only one, there's no such thing as relativism, 2 2 is still 4, doesn't matter your ideology. The most technically adequate solution is always the right thing to do, whether to the left or right. More brazilians should start to think this way.

All this blablabla is to explain to Mr. Ch.C. that you don't need a 10 grand watch. There are tons of good, affordable U$ 500 watchs. I was talking about quality, not a chinese s**t watch.
Exaggeration. A U$ 10.000 watch IS a exaggeration anywhere in the world. It's a good thing that they exist, 'cause they set the standards of what a good watch should be, but saying that you will only have a good life and quality things when you become capable of buying a Mercedes or a 10 grand swiss watch?

And Ch.C., I don't wear "Havaianas". They are too unconfortable and ugly, and wear I live, here in the countryside of south Brazil, It's not very polite to walk in the streets wearing sandals, unless it's January or February.

And we are not producing everything like the chinese, with 0 quality. At least the things we produce are world, top quality things. And I'm not talking about commodities, Ch.C.

Every thing that has a "Made In Brazil" seal will have excellent quality. Every European that deals with imports/exports knows that. Our companies receive award after award, on quality, safety and YES, RESPECT TO THE EMPLOYEES, Ch.C. Don't come with the slavery bulls**t that may exist in some forgotten farm in some forgotten corner in the northeast. This is a police problem. Now go check the chinese industries. Their absurd growth has a price to the society, you know that. Check their PIB per capita. The quality of their products I don't even have to mention...
...
written by Um João da Silva qualquer, November 20, 2007
Why do you thing brazilian products ended up costing more than they should, beyond our absurd tax rate? Too much labor rights.
ch.c
written by Shelly, November 21, 2007
I know you are a Brazilian and hate the fact that you had to make elsewhere. But let's be honest here, in Europe, every country I went, Brazilian shoes were on sale. Usually, they are of much better quality than American or even some Italian. Franco Sarto, which is a brand that I like, uses sometimes product from China, and the shoe is not cheap. How long do you think it lasts? I have always tried to by Brazilian shoes and sandals, they are good, pretty and well made.

Our coffee is great and the real Swiss love it.

Ch.c
written by João da Silva, November 21, 2007
I was not in the forum for arounbd 10 days ! No no no I was not in jail !
I went to see the construction development of my 2008 (not 2007) Christmas gift I am generously making to....myself !
Far better than anything written in the above article on luxuries !!!!!


This self given X-mas gift of yours is a Nuclear powered one? Even if it is not,congrats.But be very careful while coming out of Normandy, because Adm.Forrest laid some mines years ago around that coast and he refuses to reveal their locations. smilies/wink.gif
ch.c
written by jony, November 26, 2007
Joao I hope you realize that the one that wrote to you is NOT ch.c. The writing style and English fluidity is completely different from the original assshooole.
Ch.c writes with a very heavy accent, as you well know and this guy is obviously an English speaking person. Now the reason there was no posting for the past 10 days or so is because the NEW assshoole Ch.c had to go back and read and get acquainted with the mind setting and the style of the original assshoole ch.c. so he can assume his identity.
If you go back and examine his time table of when he claims that he made all of these billion and billions of money thanks to the stupid brazilian investor. The backlog blows his timetable right off the water!!! laugh laugh


Joao I am very much familiar with Yaploka Catamaran as well as the competition Sun Reef Cats, I have personal friends in both Companies… Trust me on this one!!!
a) The backlog orders for both companies are about 5 to 8 years. If you want one of those Cats commissioned for you; You simply have to wait this long. Ch.c. made it sound that he just went down to France to buy Yaploka Cat just out of the shelf!!! Laugh laugh…
b) Isn’t if ironic that he decided to go to France for his vacation and get his dream Catamaran EXACTLY at the same time when France is having the worst union crisis in its history with traffic paralyzed for 150 kilometers all over the country!!! Laugh laugh laugh… Pinocchio doesn’t realize that this news is all over the world??? No boddy in the right mind would go to France for vacation at this time??? Very
Stop talking and listen for god´s sake
written by Pedro Vianna, June 22, 2010
I didnt read all the comments but i know one thing, its not about needing a 10,000 R$ watch, its about being able to buy one. People these days just wanna prove to the world that they are idfferent and special somehow, and brazil as a developing country ( not a 3th world country as some people think) is acrossing this barrier...Brazilians do ride ferraris and any other cars that cost a million, and i do believe that the brazilian middle class is more capable to spend money than the american...By the way i use to work there (oscar freire) and i fortunatly know and understand this "special" market...
different point o´view
written by Iuri, October 21, 2010
I, particularly, am very excited bout the brazilian economy. And Lula's foreign policy and social programs are an important part of our country's transition from America's backyard to an actual player in the western economy. I now realize some people and countries do envy the way things are going in the last 8 years. And the very evidences of the true balance in the brazilian growth are in places like Oscar Freire, showing that Brazil is becoming a friendlier place to both the rich and the poor as time goes by. Though a street like that shows the social gap that has branded the country in the past 500 years, it also displays the uprising economy and job opportunities for all classes. Oh, and also we do not speak english but are still very very VERY receptive to tourists and foreing workforce, unlike other countries we hear about...

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