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The Zen of Brazil PDF Print E-mail
2011 - January 2011
Written by B. Michael Rubin   
Thursday, 27 January 2011 14:52

Brazilian Zen It's a cliché to say it takes longer to get things done in Brazil. Everyone knows life moves a little more slowly in the developing world than in developed countries. From an American perspective, Brazilians are never in a hurry, and conveniently, it's impossible to be late in Brazil.

The irony of clichés, of course, is they state the obvious, so people tend to forget them. However, there is something in this cliché - the ability of Brazilians to face schedules and deadlines with a less-than-rigid attitude - worth remembering.

There is a depth and history here that goes beyond cliché. Brazilians have an inherent faith that everything will work out in the end, one way or another, even if it's not as planned. And if things do not work out in the end, it's because you haven't yet reached the end, so just be patient.

The relaxed Brazilian approach to time management is an old and honest story, much deeper than a cliché, more like a myth. As with many myths, there's an important, hidden message, like Moses parting the Red Sea. (This is in contrast to the unimportant myths, like when your mother tells you to wear a scarf in the winter or you'll catch a cold.)

The travel guides to Brazil and other developing countries warn Americans to expect delays because life is less organized, less structured. For example, don't expect too much help from the authorities, whether those authorities are the police or the ushers at the movie theater.

Also, tourists should always be prepared for insurmountable and incomprehensible bureaucracy, and the requisite long lines and frustration that accompany it.

Some Americans view Brazilians as lacking organizational skills because of this fact. Likewise, some Brazilians envy life in the more organized, fast-paced developed world.

So why does life moves more slowly in Brazil than in the US or  Europe? When I pose this question to Brazilians, I get varying responses.

My mother-in-law, who just turned 81 last week, grew up in a small town on the coast of Paraná called Antonina. Now she lives in Curitiba, and she can't comprehend how life could possibly be any faster than it is already.

She says it's my imagination when I tell her Brazil is slower than the US, and she blames my distorted perspective on homesickness.

Other people I've asked think warmer weather encourages slowness. There are  Brazilians who honestly believe that warm weather is essential to happiness.

I  overheard a Brazilian girl in her twenties, who had been living in Paris and was asked about her life there, reply, "Paris is cold and gray in the winter. Many people commit suicide because of the melancholy caused by the cold weather."

The theory of warm-weather slowness could apply to the north of Brazil and its equatorial regions, but what about the south, where temperatures reach freezing, or Chile and Argentina, where it snows and people enjoy skiing?

I propose that life moves more slowly in developing countries for another reason, which has nothing to do with the weather. My theory is that all people, from all over the world, prefer to move slowly.

What rational human being welcomes stress, hassle, and frustration, or the anxiety of trying to navigate through rush-hour traffic?

People who are forced to deal with constant stress, which could possibly blossom into a life-threatening disease, are those who have no choice. They accept anxiety and excessive speed in their lives as an unfortunate and unavoidable consequence of living in a developed country.

Another way to look at it is people in countries like Brazil move more slowly because they, too, have no choice.

There are the long lines at the supermarket and the lottery ticket office. The paperwork involved in getting a driver's license or opening a business is complicated.

Thus, someone who grows up in Brazil is accustomed to delays and circuitous routes to completion. Patience is learned at an early age, even by children, who must wait an entire year now before they can enjoy their favorite panettone next Christmas.

It's no surprise, then, that the Portuguese language fits perfectly with the Brazilian relaxed approach to life. It takes longer to say something in Portuguese than it does in English because English is more precise and has more words.

Additionally, it's rude for a Brazilian to address a subject directly. His words will dance around the topic, so even if his language is precise, he will inevitably take longer to say it.

Does the structure of the Portuguese language reflect a slower culture, or is Brazil a slower culture because the language necessitates it?

Whatever the answer, the myth is still intact. Whether it's the weather, the language, the lines at the supermarket, or the natural rhythm of humanity, life is slower in Brazil.

However, as far as I'm concerned, the important message behind the myth is that the slow lane is the fast lane to happiness - less speed means less stress, and that means more time for fun and relaxation.

Enjoying one day at a time, with less focus on schedules, is the Brazilian way. I view it as Brazil's version of Zen, or "being in the moment." Living each day with patience and sincerity is more than enough for me.

Michael Rubin is an American living in Curitiba. He welcomes comments at rubin.brazil@gmail.com.



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Comments (9)Add Comment
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written by João da Silva, January 27, 2011

It takes longer to say something in Portuguese than it does in English because English is more precise and has more words.


I object to this statement. Spanish is far more superior to English and Portuguese! Has the author ever heard of and read the novels of Gabriel García Márquez? smilies/wink.gif
blaaaaaa hahahahahahahahahahaha
written by asp, January 29, 2011
i mean rubin is really twiddling his thumbs too much to come up with his portuguese compared to engligh theories...

he has it ass backwards, portuguese has more words than english

the guy is getting restless and just cant handle it anymore...
...
written by José Samaro, January 29, 2011
Actually he is right, English has the biggest vocabulary hands down. But this has nothing to do with this topic.

Stop romanticizing things, things are very slow in Brazil but life in not slow-paced here. Brazilians work more hours than Americans for less money, endure much worse traffic and higher dosages of stress daily, overall we have less free time to spend with family and friends. How this can be a slow-paced lifestyle, just because the brazilian service and efficience at delivering things are much slower compared to its American counterparts?

Firs of all, the Economic system is the root of all this. America is a free market with tons of free enterprise, free competition and few bureocracy to do business. Brazil is a repressed economy with a restricted market and tons of bureocracy and issues holding things back. So that means that there is little competition which equals to slower and lower quality of services. For example, there is only 2 cable tv/internet broadband companies in my city, the biggest in South America, a huge whopping figure of TWO cable tv/internet providers in the whole Sao Paulo, that's why we have to pay the highest rates in the world, hands down. And we get the worst type of customer support (a term virtually inexistant here) simply because there is no other option, you either accept this s**t or you stay offline.

And the public services are even worse, because unlike in the U.S, public workers cannot be fired and they have like 3 months of vacation time per year--if not more. They are a special class of citizens, with different rights and higher salaries, so why the f**k do you think they are going to provide quality services to us poor second class citizens of the private sector?

If you understand how our economy works will you understand why are things such as services in this depressing stage. This is Soviet Russia with higher prices.
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written by Gustavo Miranda, January 31, 2011
Sorry, but Portuguese is superior to Spanish in vocabulary and words, portuguese speaking people can understand very well a spanish speaking person, but the opposite hardly ever... there are a big amount of different words between spanish and portuguese, but almost all of them also is present in the portuguese, but is not used so much, and the opposite is quite rare.

About the text, I agree that english is a more objective language, it doen't let the "ginga", the excuses and justifications brazilians used to do. I agree that a language is a perfect reflection about the people's behaviors.
A detail
written by sil, February 25, 2011
We are forgetting one important detail, such as the Brazilians like to go to the supermarket, not only for shopping but also to see the friend who works there! If they are not friends, at least they are "conhecidos" (they know each other a little bit)! Brazilians love to have "conhecidos" at the places they frequent, and thus have a good chat to learn the "últimas"(the latest things that happened in the "conhecido"'s life).
Portuguese comes from Latin
written by A Brazilian, March 17, 2011
Portuguese is a Western European Neo-latin language. It means that if Portuguese is "slower" then so must be Spanish, French, Romanian and other derived from Latin.

Thus your theory is BS.
English is more compact
written by Vichy, March 29, 2011
Compare this:


Brazil is muddy but quaint. (English)
O Brasil é úmido e quente, mas antigo e encantador. (Portuguese)

Pitiful
written by Little Feather, September 16, 2011
Allow me to use a Portuguese word that seems the fittest, or even most adequate response to your article: LAMENTÁVEL ! How dare you write such naive and shallow comments about something you know little about, Mr. Rubin! You are living in our country, and you dare to offend our people, our lifestyle, our ways and even our language just like your people dishonored the Native Americans. Your comments are those of a 12 year old... It is obvious that you are making general assumptions from small groups... Do you even work here and travel around so that you can have a general idea of how Brazilians function nation wide??? I am positive the answer is no! Some things should be kept to oneself, and never published. Get some education and better manners before writing such nonsense BS on a public domain. You embarass your lot. Shame on you!
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written by Jacqueline, January 03, 2012
Why are people so negative and hateful about this article I think it is good. The name of this blog is "trying to understand Brasil" Not "I know everything about it" These are valid viewpoints. Lay off and if you disagree I'd like to know why because this is something I have often wondered myself. I'd love to understand more about Brazil

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