Brazil to Ban Glamour and Sex in Drinking Ads

The Brazilian federal government intends to be tougher with rules on advertising for alcoholic beverages and has a new regulation that is scheduled to go into effect in six months.

The six-month delay in applying the new rules will permit public consultations (during 60 days) and further examination of the issue by authorities.

Some proposed changes are: TV commercials for beverages with a certain alcoholic content can only be shown between 9 pm and 6 am and cannot make claims that drinking improves athletic abilities. The new rules will also prohibit attempts to bond drinking with civil or religious events, driving or sexual conquests.

Minister Jorge Armando Felix, the head of the Office of Institutional Security, puts the problem this way: "We want to disconnect the link that is made in advertising between drinking and social success. After all, it does not exist in reality."

Recently the World Health Organization reported that drinking has increased in Brazil over the last 35 years by over 70%, placing the country on the list of the top 25 countries in alcohol consumation.

Meanwhile, the WHO report shows that neighbors Argentina and Chile are moving in the opposite direction, reducing consumption. There have also been drops in alcohol consumption in the United States and Canada.

Agência Brasil

Tags:

You May Also Like

Brazil’s Jiu-Jitsu Becomes Required Course in the Emirates

Children between the ages of 10 and 14 in 12 public schools in Abu ...

How About Some Portuguese?

Even the basic verb to be can be difficult for someone learning Portuguese since ...

The Best Brazil’s Poetry in Portuguese and English

A new bilingual anthology of Brazilian poetry will allow English speakers to experience an ...

Brazil’s Big and Small Companies Want a Deal with Arabs

Three hundred Brazilian companies are participating in business roundtables with importers from Iraq, Jordan, ...

Brazil Spends Over US$ 400,000 in Books by Indian Authors

Brazil’s Ministry of Education (MEC) allocated US$ 414,000 (1 million reais) from the Literate ...

Blair Calls Lula Once Again to Apologize over Brazilian’s Killing

British Prime Minister Tony Blair telephoned Brazilian President Luiz Inácio Lula da Silva Tuesday ...

Law Not Enough to Solve Brazil Kids’ Plight

The United Nations Committee on Children’s Rights says that Brazil has made progress in ...

Brazil Warns Bolivia: Raise Gas Too Much and We Will Stop Buying It

The Brazilian minister of Foreign Relations, Celso Amorim, stated today, May 5, that Brazil ...

Brazilian University Gets Zero Energy Consumption Building

USP (University of São Paulo), Brazil's most renowned university, which is financed by the ...

Brazil’s Share of World Investment Grows from 1.7% to 3%

The Brazilian share of worldwide foreign direct investment (FDI) has grown. According to the ...