November was the month with the second highest growth in international arrivals in Brazil in 2009. However, from January to November, the country received over 5.9 million passengers on international flights, a reduction of 1.2% over the first eleven months in 2008.
According to the Infraero, of the total number of arrivals in November, 551,520 were on commercial flights and 12,436 on chartered flights. The figures take into consideration foreign visitors arriving in Brazil and Brazilian tourists returning to the country.
Tourism Growth
Brazil wants to increase the inflow of funds coming from foreign tourists by 304%, to US$ 17.6 billion in 2020, and receive 11.1 million visitors a year by the end of the decade. This according to the Aquarela 2020 Plan, launched in December 2009, in Rio de Janeiro, by the Ministry of Tourism, through the Embratur, Brazil’s Tourism company.
“We developed profound diagnostics work, based on several researches, which investigated from the image that foreigners have of Brazil and their intention of returning for the World Cup and the Olympic Games, hearing national leaderships in the tourism sector and considering international market studies,” said Embratur president Jeanine Pires.
“It was this broad study that was used to establish the Aquarela 2020 Plan and the result is a very high-level technical study to guide the international promotion actions of Brazil in the next decade,” said Jeanine.
The tourism plan takes into consideration the global movement in Brazil after the World Cup and the Olympics, stipulating targets for the inflow of foreigners and funds up to 2020. The target established by the plan is to expand the number of visitors coming to Brazil by 500,000 tourists a year in the year of the Cup, 2014, and by 15% in 2016, the year of the Olympics, as against the previous year.
“The planning is very important for the success of public policies in all sectors. For this reason, we have to appreciate the part played by the Aquarela Plan in building a new image for Brazil in the world, which is already seeing the country with other eyes,” said Luiz Barretto. “We have left the testing phase, and now work with targets, and we are going to leave a legacy for tourism in the next decade.”
The marketing actions for the 2014 Cup should start soon after the end of the 2010 Cup, in South Africa, the date established by the FIFA for the start of the Brazilian campaign.
The agenda includes the following of the Brazilian team matches, with activities in the streets, exhibition of Brazilian products at commercial event spaces and cultural events, as well as advertising and public relations operations in several countries.