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Brazil’s Flip Flops Find Their Way to the Oscars

Havaianas flip flops will be featured in the Oscar nominee gift basket and at the Red Carpet ’05 Oscar Suites. The simple, little flip flops with the humble origin are making their way to the season’s hottest events and onto the feet of the most coveted celebrities and VIPs.

Due to the celebrity cult following for the sandals, S.P. Alpargatas in São Paulo, designer and manufacturer of the Havaianas sandals since 1962, has created even more spectacular shoes for this year’s events.

Collaborating with Swarovski representatives in Brazil, the sandals will feature a special Swarovski star perched atop the sandal strap and presented in a replica film can.

Featured in this year’s Distinctive Assets, “Everybody Wins at the Oscars 77th Annual Nominee Gift Basket”, each star who is nominated in one of the six major categories will receive the special Havaianas in the replica film can.

The bag is currently estimated at over $35,000 and continues to grow in value. Winners of the coveted golden statue will receive their shoes directly from Style West, the exclusive distributor for the Havaianas brand in the United States.

Style West is responsible for the brand’s sky rocket success over the last two years, making sure that celebrities, designers and VIPs are well equipped each season with the hottest colors.

Havaianas have been chosen as the flip flop of choice for the Red Carpet Suites at the Pacific Design Center in West Hollywood, CA. Red Capet ’05 will be the “Celebrity Prep Headquarters” during the week leading up to the Academy Awards.

Top designers and stylists will take over individual suites, where they will prepare celebrities for Oscar-related events throughout the week. Havaianas will bring a little piece of Brazil to the suites by offering celebrities, stylists, publicists and press the opportunity to design a custom pair of Havaianas.

Guests will be able to mix and match a variety of foot bed colors with a special strap that will feature a genuine Swarovski crystal stud or Brazilian flag emblem. In addition, all those indulging in pedicure services will receive a pair of Havaianas to go with their newly polished toes.

A staple product in Brazil, Havaianas were launched in June 1962 by São Paulo Alpargatas and were inspired by the Japanese Zori sandal. The name Havaianas means ‘Hawaiians’ in Portuguese, is a tribute to the ultimate island holiday destination.

Alpargatas produces 125 million pairs per year. Five pairs are made per second. Over 2.2 billion pairs have been sold since the 1962 ”“ place them end-to-end and they would go around the world 50 times.

Currently, Alpargatas markets Havaianas worldwide via distributors in 50 countries. Americans have demanded the butter-soft comfort of these inexpensive flip flops, making Havaianas available at the most chic retailers nationwide, including Ron Herman, Fred Segal, Jill Roberts in Los Angeles, and Scoop in New York.

Havaianas sandals are sold in high-end retailers nationwide. For more information contact Style West, exclusive distributor in the United States for Havaianas, Sea Club and Samoa products created by S.P. Alpargatas of São Paulo, Brazil ”“ 805-642-6630




  • Show Comments (13)

  • Karen

    I would like to obtain the address and contact number of the havaianas factory asap thanks so much

  • casualpirate
  • casualpirate

    Original Soft Foam Pirate Brand Sandals
    Want a softer more durable sandal!!! Try Original Soft Foam Pirate Brand Sandals

  • Afonso Figueiredo

    Dear Sirs,

    We would like to offer you the newest Collection havaianas sandals 2007 to prompt delivery (send us your e-mail and as soon we will send you pictures) and bikinis (www.viaverao.com)

    If you have interest, please, contact us.


    => Afonso Ronaldo de Figueiredo (Ceo)
    Av. Raja GabÀƒ¡glia, 1492, Sala 305
    30.380-090 – Belo Horizonte – MG – BRAZIL
    Phone/Fax: + 55 (31) 3293-3051
    Phone: + 55 (31) 3292-5625
    Website: http://www.proverbrasil.com.br
    E-mail: arf@proverbrasil.com.br / sales@viaverao.com
    MSN: afonsofigueiredo@proverbrasil.br
    NEXTEL: +55 (7817-0389)
    Radio NEXTEL: 55*135*1571

  • Kelvin

    Havainas Factoryt contact?
    Hi, could anyone send me the contact details of the Havaianas factory in Brasil? Do they solely make products for Havaianas? Email me at krolf007@hotmail.com any details would be much appreciated! Thank you.

  • Mayra

    Hello, I guess i am not the only one that wants the phone number for the havaianas factory…. Does anybody does it? Would you PLEASE send it to me???? please, please …. thanks …
    Hola, Alguien por favor sabe el numero de la fabrica de havaianas en Brasil??? Podrian enviarmelo? Gracias…..

  • dee

    Also interested in the thick soled samoa flip flops made by havaianas so comfy!

  • L. Brown

    Looking for the Thick soled Samoa flip flops made by the Havaina S.P. Alpargatas
    Does anyone know where I can find some?

  • waveryder

    Summer Sandals and Beach Sandals from Casual Pirate!
    Summer Sandals from Casual Pirate

  • Ana Spiess

    Self employed
    I would like to have the phone nunmber of the Havaina Factory in Sao Paulo. Please send me an email ASAP.
    Best regards,

    Ana Spiess

  • Marta Sbaraini

    Por favor gostaria da coneccao das havaianas no Brasil, se for possivel, os precos e fotos da nova colecao 2007.
    Obrigada Marta

  • Guest

    Distribuidora na africa do sul
    Quem sao os disttribuidores dos produtos Da Alpargatas. Tenho interesse em entrar no mercado da africa austral e nao sei qual e a penetracao do mercado local.
    Margie Afonso,
    PS Lembro muito bem quando a Alpargatas comecou no Brasil em 1962. Meu paid comecou a companhia Kellogs na mesma altura e eram empresas vizinhas!!!

  • Guest

    Looking for Havaianas phone number in Sa
    Dear Sirs,

    I would appreciate if you could email me the phone number of havaianas in Sao Paolo. The web site was recently changed and I cannot fidn their phone number anymore.

    Kind Regards,

    Ivan Capriello

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