The Brazilian Fruit Institute (Ibraf) and the Brazilian Export Promotion Agency (Apex) established a partnership with the Brazilian Tourism Institute (Embratur) to provide incentives to fruit export.
The objective is to present to foreigners at hotels in São Paulo and Rio de Janeiro, both cities in southeastern Brazil, and Recife and Salvador (in the northeast) the variety of Brazilian fruit and its derivatives.
During breakfast, tourists at the hotels will be guided with regard to consumption, storage, and nutritional characteristics of the fruit. The program is going to take place between April and September this year.
“Brazil is becoming a tourist paradise. It is necessary to show our fruit to the foreigners,” stated Moacyr Saraiva Fernandes, president of the Ibraf.
Another promotion related to tourism will take place in the first fortnight of May, in France, during the Brazilian Fruit Festival, a program for the incentive of sales of Brazilian fruit on the foreign market in partnership with the Carrefour group.
The Embratur is going to raffle, at the event, a total of 20 one-week trips to Costa do Sauípe, in the northeastern Brazilian state of Bahia. The winners will have the right to take one companion.
According to the president of the Embratur, Eduardo Sanovic, 106 events turned to commercial promotion of Brazilian tourism took place last year. In 2004, tourism generated US$ 3.2 billion for the Brazilian economy.