Brazilian Fruit Exports Get Push and Money from Government

Brazil’s Export Promotion Agency (Apex – Brasil) and the Brazilian Fruit Institute (Ibraf) concluded a nationwide agreement this week to encourage exports of fresh and processed fruit.

The fruit sector will receive over US$ 5.1 million (13 million reais) this year from the federal government to spend on promotional activities abroad.


The chief program on the list is the Brazilian Fruit Festival, consequence of a partnership between the Apex, the Ibraf, and the Carrefour supermarket chain.


The Festival intends to augment the sector’s promotional activities in 18 European, Middle Eastern, Asian, and American countries. The program, which began last September, established a goal of US$ 546.8 million in exports in 2005 – 20% more than in 2004.


The strategy of the Festival is to offer fresh fruit, juice, and fruit pulp in tasting sessions. The main countries this year are France, Italy, and Argentina.


The Festival got underway on April 11, in Italy, with simultaneous sales in 16 hypermarkets.


In France the program is part of the commemoration of the Year of Brazil, and the major promotional events in Paris are scheduled for May.


No definite date has been set for the festival in Argentina. Festivals were held last year in Spain, Portugal, and Poland.


“The international market is very receptive to the flavors and diversity of Brazilian fruit. In Poland, for example, where we inaugurated the Brazilian Fruit Festival, the stock of some fruit, acquired to last a week, was gone at the start of the second day,” affirms Juan Quirós, president of the Apex.


The value of Brazilian fresh fruit exports grew 208% between 1998 and 2004, from US$ 120 million to US$ 370 million.


Agência Brasil

Tags:

You May Also Like

Coffee Exhibit Travels Across Brazil

The Ministry of Agriculture, Livestock and Supply and the Brazilian Coffee Industry Association (ABIC) ...

Indian Kids Dying of Malnutrition in Brazil

Brazil’s National Health Foundation (Funasa) presented a partial tally of the emergency actions taken ...

Brazil’s GDP Grows 3.4%, Supermarket Sales Too by 2.6%

Brazil’s GDP rose to US$ 409.3 billion at the end of the first half ...

For Lula, 2006 Will Bring the Brazil He Dreams Of

In his weekly radio program, "Breakfast with the President," Brazilian President Luiz Inácio Lula ...

The Year We Were So Happy

Brazilians have been hit by a serious nostalgia affliction since the recent release of ...

Brazil Offers Farmers Low-Interest Loans to Fight Soybean Rust

The Bank of Brazil (BB) opened an emergency credit line of US$ 85 million ...

Rio Breaks Down. Heaviest Rain in Decades Kills Over 100

At least 102 peoople have been killed by landslides and floods set off by ...

Presidents Kirchner, Chavez and Lula

Brazil, Venezuela and Neighbors Create Development Bank

The Finance and Economy ministers from Argentina, Brazil, Bolivia, Ecuador, Paraguay and Venezuela decided ...

Greenpeace Urges in Brazil Ban on Terminator Technologies

Greenpeace called upon the 188 states at the 8th meeting of the Convention on ...

Brazil 3-0 Soccer Loss to Argentina in Beijing Drives President Lula Mad

The president of Brazil, Luiz Inácio Lula da Silva criticized sharply the spirit of ...