Apex Exports Bring US$ 12 Billion to Brazil

The events sponsored by the Brazilian Export Promotion Agency (Apex) in 2004 should generate a total of US$ 12 billion for the country in export up to the end of the year. In case this value is confirmed, it will be around four times greater than last year.

This information was provided by the president of Apex, Juan Quirós.

“The physical presence of Brazilian products has generated space for us in end consumer markets,” stated Quirós, on commenting the increase of business estimates.

“This is a picture of the events in which we participated, these figures are included in the reports the companies have sent us. With regard to the deals they have closed outside the events, we have no control,” he added.

Up to the end of the year, the agency will have sponsored, or co-sponsored, participation of 13,500 companies, from all 27 Brazilian states, in 500 international events, such as fairs and trade missions. They represented 45 sectors of the economy and develop over 200 trade promotion programs together with the Apex.

“All the sectors that participated in the projects are seeing their export grow between 35% and 40%,” stated Quirós.

Last year, a total of 8,500 companies participated in 400 international events.

This year, the organization invested in larger events, like exhibition and sale of Brazilian products at Selfridges, the British chain of department stores, for almost one month, “Festival Brésil” in French supermarkets Casino, “Brazil-Russia Fashion”, which took place in Moscow in September, and the agreement for sales of Brazilian fruit and juices at stores of the Carrefour supermarket chain which has shops in 18 countries.

“The United States and European markets had important participation, but there has also been an increase in sales to other destinations, including significant growth in business with the countries in the League of Arab stats,” declared Quirós.


The agency promoted Brazilian exhibitor participation in a series of events in the Arab world, many in partnership with the Arab Brazilian Chamber of Commerce (CCAB), as was the case with Index, the furniture fair that took place in Dubai at the end of September.

There was also the Cairo International Fair, in March, in which the Apex organized a stand together with the Brazilian Zebu Breeders Association (ABCZ). The same happened at Jewellery Arabia 2004, the jewel fair that took place in Bahrain this month.

Still in Dubai, Brazilian companies also participated in event Arab Health, in January, turned to the medical and dentistry product sector, and, in April, in BeautyWorld Middle East, in the cosmetics sector.

In 2005, according to Quirós, the Apex should participate in a series of events similar to those it participated in during 2004, as the organization budget will not be much different.

“But we are going to proceed with the work we are executing and are going to consolidate the new markets,” he concluded.

ANBA – Brazil-Arab News Agency



You May Also Like

London-Based Rio Tinto to Boost Six-Fold Iron Ore Production in Brazil

The world's second-largest iron ore producer – the first is Brazil's Cia. Vale do ...

Political Turbulence in Brazil Lowers Consumer Confidence Level

Brazilian Consumers’ confidence fell once again in July, according to the 20th Consumers’ Expectations ...

Brazil’s Answer to Air Travel Chaos: To Build a New Airport

Three days after Brazil's worst air accident ever, Brazilian President Luiz Inácio Lula da ...

Plastic Money: Brazilians Own 471 Million Credit and Debit Cards

Brazilians purchased 31.7 billion Brazilian reais (US$ 19.6 billion) in credit cards in July. ...

Brazil Gets Ready for EU Restrictions on Its Meat

Brazilian poultry, beef and pork exporters are preparing to face new European Union sanitary ...

Brazilian TV celebrity Xuxa

Blacks Learn in Brazil They Won’t Be Human Until They Become White

My own research on racial exclusion in Brazil has given me ample reason to ...

Chí¡vez Calls Venezuela-Brazil Gas Pipeline Insurance Against Energy Crisis

The left-leaning leaders of three South American heavyweights – Brazil, Argentina and Venezuela – ...

Freedom of Press Violated in US, Brazil and Across Americas

The Office of the Special Rapporteur for Freedom of Expression of the Inter-American Commission ...

Brazilian Journalist Wants UN Army to Protect World’s Forests

To declare the world’s forest reserves and hydrographic basins as a humanity world heritage ...

Half of Brazilians Are Now Middle Class, But 40% Are Still Very Poor

The middle class in Brazil has grown since 2003 when Brazilian President Luiz Inácio ...