Brazil Spends US$ 5 million to Make Its Movies World Hits

The Brazilian government will make investments in the exportation of films, TV programs and documentaries in order to disseminate information on the country abroad.

Last week the Ministry of Culture, the Export Promotion Agency (Apex), the Association of Independent TV Producers and the Brazilian Cinema Promotion organization signed a contract worth US$ 4.8 million (13.3 million reais) to get the ball rolling.


Out of the total, US$ 1.8 million (5 million reais) will go to TV programs and documentaries, with the cinema sector getting the lion’s share: US$ 3 million (8.3 million reais).


The forecast is for films to bring in revenue of US$ 10 million annually within a relatively short period of time.


As for TV programs, at an estimated production cost of US$ 50,000 per hour of film, they could be bringing in US$ 6 million annually within two years.


According to the coordinator of the project, Mario Diamante, a special aide at the Ministry of Culture, there are a number of advantages to the idea: Brazilian productions will become known internationally and that will make them more valuable; at the same time, sector domestic production and infrastructure will be strengthened.


Gustavo Fogaça, a film maker, says the idea is important because Brazilian films are not well known abroad. “Making foreigners aware of our films is a very good idea,” he says.


Countries that regularly show Brazilian films are Germany, Canada, Colombia, Spain, the US, France, Holland, Italy and Mexico.


The new project will be sending TV programs and documentaries to those same countries, as well as seeking to open markets in England, Russia and the Asia region.


Agência Brasil
Translator: Allen Bennett

Tags:

You May Also Like

Brazil: Bahia Is in State of Siege with Police on Strike and Criminals Roaming Streets

Shopping Iguatemi, the most popular shopping center in Salvador, Bahia, Brazil. 3rd floor in ...

Jailed Brazilian Cambist Denies Working with Political Parties

Brazilian money changer, Antônio Oliveira Claramunt, aka Toninho da Barcelona (Little Tony from Barcelona, ...

Brazil Takes Its Best Chicken and Coffee to International Chef’s Congress

Food from Brazil such as coffee and chicken will be presented to chefs from ...

Orthodox Approach Brings Brazil Record Amount of Foreign Reserves

Reserves from Brazil’s Central Bank soared 23.4% in the last twelve months having reached ...

A Small Brazilian Curtain Firm Trying to Make It Big Overseas

JJ Cortinas, a curtain company from the southeastern Brazilian state of São Paulo, has ...

Brazil Sends Troops to Amazon to Protect Rural Workers on Loggers’ Death List

This past weekend, Brazil’s  National Public Security Force agents escorted a group of nine ...

In Brazil Investors Snub Oil Price Hike

Brazilian and Latin American markets mostly advanced on the day, although Argentina moved lower. ...

Brazil Steps Up Help to Tsunami Victims

The Unicef office in Brazil is receiving donations in money for the Asian tsunami ...

After Two Goals, “Fat” Ronaldo Is Again the Toast of Brazil

Ronaldo scored his 13th World Cup goal Thursday and surpassed Pelé as Brazil’s all-time ...

World Crisis Puts a US$ 40 Billion Dent in Brazil Exports this Year

From January to September Brazil's trade surplus  totaled US$ 21.275 billion, a figure 8.1% ...