Brazil Spends US$ 5 million to Make Its Movies World Hits

The Brazilian government will make investments in the exportation of films, TV programs and documentaries in order to disseminate information on the country abroad.

Last week the Ministry of Culture, the Export Promotion Agency (Apex), the Association of Independent TV Producers and the Brazilian Cinema Promotion organization signed a contract worth US$ 4.8 million (13.3 million reais) to get the ball rolling.


Out of the total, US$ 1.8 million (5 million reais) will go to TV programs and documentaries, with the cinema sector getting the lion’s share: US$ 3 million (8.3 million reais).


The forecast is for films to bring in revenue of US$ 10 million annually within a relatively short period of time.


As for TV programs, at an estimated production cost of US$ 50,000 per hour of film, they could be bringing in US$ 6 million annually within two years.


According to the coordinator of the project, Mario Diamante, a special aide at the Ministry of Culture, there are a number of advantages to the idea: Brazilian productions will become known internationally and that will make them more valuable; at the same time, sector domestic production and infrastructure will be strengthened.


Gustavo Fogaça, a film maker, says the idea is important because Brazilian films are not well known abroad. “Making foreigners aware of our films is a very good idea,” he says.


Countries that regularly show Brazilian films are Germany, Canada, Colombia, Spain, the US, France, Holland, Italy and Mexico.


The new project will be sending TV programs and documentaries to those same countries, as well as seeking to open markets in England, Russia and the Asia region.


Agência Brasil
Translator: Allen Bennett

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

A Promising New Market for Brazil Abroad: Live Cattle

The Brazilian livestock sector is gaining a new market abroad: the sale of live ...

Indians Get Electricity in Brazil. 10 Million People Still Lack It.

The conclusion of the electrification project in the Indian village of Escalvado, in the ...

Brazil Joins Kenya to Urge Global Fund for Neglected Diseases

The governments of Brazil and Kenya plan to propose the creation of an international ...

Fiat Builds in Brazil Latin America’s Largest Auto Engine Maker

Fiat Group is investing 250 million Brazilian reais (US$ 147 million) in the city ...

Brazil Expecting Close to US$ 1.5 Trillion in Investments Up to 2011

Private and public investment in dynamic sectors of the Brazilian economy should grow 18% ...

US Cargill Invests US$ 69 Million in Brazilian Corn Processing Plant

Cargill, a United States-based agribusiness company, which owns operations in Brazil, is going to ...

Tunisia Whets Brazilian Entrepreneurs’ Appetite

The promotion of Brazil-Tunisia relations will proceed today in the city of São Paulo, ...

43% of Brazil’s Energy Comes from Renewable Sources

Maranhão, a state in the Brazilian Northeast, will produce 60 thousand liters daily of ...

The Dark Face of Brazil’s Carnaval

Airplanes full of hopeful revellers descend on Salvador, Bahia, Brazil, in the days before ...

Living la Vida Loca Aboard a Motorbike in São Paulo, Brazil

A cachorro louco (kaSHOhu LOku), rabid dog, is a motoboy (mOHtoboy) in Brazil. The ...