Brazil Spends US$ 5 million to Make Its Movies World Hits

The Brazilian government will make investments in the exportation of films, TV programs and documentaries in order to disseminate information on the country abroad.

Last week the Ministry of Culture, the Export Promotion Agency (Apex), the Association of Independent TV Producers and the Brazilian Cinema Promotion organization signed a contract worth US$ 4.8 million (13.3 million reais) to get the ball rolling.


Out of the total, US$ 1.8 million (5 million reais) will go to TV programs and documentaries, with the cinema sector getting the lion’s share: US$ 3 million (8.3 million reais).


The forecast is for films to bring in revenue of US$ 10 million annually within a relatively short period of time.


As for TV programs, at an estimated production cost of US$ 50,000 per hour of film, they could be bringing in US$ 6 million annually within two years.


According to the coordinator of the project, Mario Diamante, a special aide at the Ministry of Culture, there are a number of advantages to the idea: Brazilian productions will become known internationally and that will make them more valuable; at the same time, sector domestic production and infrastructure will be strengthened.


Gustavo Fogaça, a film maker, says the idea is important because Brazilian films are not well known abroad. “Making foreigners aware of our films is a very good idea,” he says.


Countries that regularly show Brazilian films are Germany, Canada, Colombia, Spain, the US, France, Holland, Italy and Mexico.


The new project will be sending TV programs and documentaries to those same countries, as well as seeking to open markets in England, Russia and the Asia region.


Agência Brasil
Translator: Allen Bennett

Tags:

Ads

You May Also Like

Brazilian Women Get New Lease in Life Planting Flowers

The life of 21 impoverished women from the interior of the northeastern Brazilian state ...

Weg Brazil to Start US$ 100 Million Expansion

The Brazilian maker of electric engines, Weg, should build a new production line in ...

Amazon Rubber Farmers from Brazil Have Global Plans

A group of rubber farmers from the cities of Machadinho do Oeste and Vale ...

Brazilian Expats Send US$ 6.4 Bi Home, Same as Soybean Exports

The Inter-American Development Bank (IADB) wants to encourage people who receive money from relatives ...

Brazil Will Use Digital TV to Expand the Internet

Brazil’s Minister of Communications, Hélio Costa, affirmed that there is an expectation that digital ...

Voting Game

As a rule, parties in Brazil—like the individual candidates themselves—do not put together programs, ...

Brazil’s Chemical Industry Exports Grow 29% to US$ 5.4 Billion

Exports by the Brazilian chemical industry reached US$ 5.4 billion from January to September ...

Japan’s Prime Minister Signs Several Treaties and Agreements with Brazil

Brazilian president Dilma Rousseff and Japanese prime minister Shinzo Abe announced in Brazilian capital ...

Amazon: A Record to Be Ashamed of

Producers from the south have invaded the city of Belém, state of Pará, buying ...

Brazil Repeats Record Performance in Soy Production

Brazil's favorable weather and the priority ascribed by farmers to planting soybean in the ...