Brazilian Food Giant Sadia Beefs Up Old Plant with US$ 79 Million Investment

Sadia factory in Toledo, Paraná, Brazil Sadia's old plant in Toledo, in the southern Brazilian state of Paraná, which received investment of 173 million Brazilian reais (US$ 79 million) in restoration and expansion, started operating this month. Brazilian company Sadia is among world's leading producers of frozen food and meat-based products.

With five automated production lines, the unit is going to produce industrialized chicken products, most of which should be turned to export.

The value of investment was among the greatest promoted by Sadia last year and in 2008. The new factory covers an area of 17,200 square meters, 20% greater than that forecasted in the original project, and should have a production capacity of 70,000 tons a year, 30% greater than before.

Apart from industrialized chicken products, the unit in Toledo should also be turned to production and slaughter of pork and to production of feed. Among the items to be produced are breaded products, sausages and bacon. Investment should generate additional revenues of 400 million reais (US$ 183 million).

The unit, to generate 600 new jobs, is going to have production turned mainly to Japan, South America, Latin America, Europe and the Middle East. In the countries of the Gulf alone, which include Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Oman and Bahrain, Sadia has a 25% share of the meat and meat product market.

Apart from Paraná, the Brazilian company has another four factories located in the city of Dois Vizinhos, Francisco Beltrão, Paranaguá and Ponta Grossa. When adding other projects implemented by the company over the year, the Toledo unit received a total of 206 million Brazilian reais (US$ 94 million) in investment.

Anba

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