MyLady, Lingerie from Brazil for Expecting Moms Only

Brazil's MyLady, lingerie for expecting moms
Brazil-based MyLady, which has been active in the lingerie segment for over 25 years now, already exports to the United States, Chile, Ecuador, Argentina, Portugal and Japan. Now, the brand is preparing its entry into the Arab market via Dubai.

"We have already shipped samples, and now we are in a final phase of negotiating prices and deadlines," says the brand's commercial manager, Alessandra Zegaib.

According to the manager, Arab distributors are interested in the shelf lingerie line, which includes Bermuda shorts, brassieres and body stockings, and is made of technological fabric that covers up imperfections underneath the clothing and promises to treat cellulite.

MyLady's flagship is the manufacturing of lingerie for pregnant and postpartum women. "The company was one of the pioneers in industrial-scale production of postpartum support belts," explains Alessandra. Two years ago, the brand expanded its collections and, ever since, it has worked with Aesthetics, Shelf Lingerie, and Special Size Lingerie items.

Owning mills in the states of São Paulo and Minas Gerais, MyLady produces 50,000 units per month and generates 350 direct jobs. Last year, the company recorded growth of 53% in revenue and of 50% in output, and its share of lingerie sales in Brazil increased by 33%. Furthermore, the brand's online store showed its potential, with a 51% expansion in business volume.

For 2009, the company projects growth of 35%. According to Alessandra, the first step to attain that goal has already been taken, with the launch of the Beautiful Plus lingerie line, for women sized 44 to 54.

MyLady maintains a professional training program in its unit in the city of Brazópolis, state of Minas Gerais, in partnership with the city hall. The initiative aims to prepare labor force (seamstresses) for the textile industry. The program is totally cost-free to participants, and started in September 2008.

Service

Site: www.mylady.com.br
Telephone: (+55 11) 5566.1862
E-mail:
sac@mylady.com.br

Tags:

You May Also Like

Petrobras Ordered to Shut Down Platform Despite Claims There’s No Safety Problem

Petrobras, Brazil’s government controlled oil and gas multinational, admitted Monday that minor conservation problems ...

Lack of Publicity and Security Hurting Brazilian Tourism

The Brazilian Colors Plan survey, commissioned by the Ministry of Tourism, reveals the sector’s ...

85% of Brazilians Want Their Senate Chief Ousted from Congress

An opinion poll carried out by Ipsos for Brazil's daily newspaper O Estado de ...

World Bank Loans Brazil US$ 7 Bi for Infrastructure and the Poor

Less large loans for the federal government and more small and medium loans for ...

Brazil’s Empretec Makes Railway and Veterinary Equipment

Empretec, a company that is based in the city of Guarulhos, in the Greater ...

Amazon: A Record to Be Ashamed of

Producers from the south have invaded the city of Belém, state of Pará, buying ...

Brazil Leaves Basic Rate at 10.75%, Hinting It Will Go Up in January

Brazil kept it benchmark overnight banking rate unchanged after curbs on credit allowed central ...

Argentina Isn’t Here

Brazilians are inclined to work problems out so that no one gets hurt too ...

Ethanol: With an American Friend Like This Brazil Needs No Enemies

In a recent letter to President Obama, the Republican Senator from Iowa, Charles Grassley, ...

Brazil Kitchen Teaches How to Eat Well and Avoid Waste

A study by Faculty of Agricultural Engineering of the State University of Campinas (Unicamp) ...