Known as Texbrasil foreign sales support program, a project developed by the Brazilian Textile and Apparel Industry Association (Abit) in partnership with the Brazilian Export and Investment Promotion Agency (Apex), has a new department, named Foreign Trade Management.
The service was created to provide guidance to Brazilian brands in client prospecting, international trade fair attendance, and price setting.
Coordinated by consultant Klecius Janduci, with over 20 years' experience in foreign trade specializing in the textile sector, the new department will provide guidance to companies that already export or those that plan to enter foreign markets, by means of individual or group training sessions with up to three hours of duration.
To take part in the consultancy sessions, companies must be enrolled in the Texbrasil program, which receives textile and apparel sector companies from the entire country, free of charge.
In each session, companies will receive information on how to contact clients, how (and when) to attend international fairs and events, how to prepare for dealing with international buyers, how to ship samples, how to elaborate price charts, and on foreign trade regulations, logistics, hiring of customs assistants, and relations with representatives.
According to Janduci, whenever a company decides to enter the international market, a change is sensed in the level of competition, and that change reflects on all of the company's clients, including domestic ones.
"Brands that invest in this type of learning take a significant leap in product development, training of collaborators and business management, and thus become better prepared for the global market," said the consultant in a press release published by the Abit.
Aside from the Foreign Trade Management field, the Texbrasil program also offers Product Adaptation Workshops, Creativity Workshops, participation in Business Roundtables with international buyers, lectures on fashion trends, among other activities aimed at increasing the competitiveness of domestic brands and preparing them for the foreign market.
The mission of the Texbrasil Program, which was created in the year 2000, is to support and prepare textile sector companies to introduce and sell Brazilian products in the international market.
The program is cost-free and currently counts on more than 1,400 enrolled companies from all over Brazil. Since its launch, over 300 training lectures were held, as well as 85 product workshops, and attendance to more than 200 international events and business roundtables.