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Brazil’s Middle East Trade Tour Leaves Brazilian Businessmen Happy

Tissot's manager Moschem Brazilian company Tissot, a manufacturer of high-end furniture, should get an order from a Lebanese company within two weeks. The factory, which is headquartered in the city of Gramado, participated in a Brazilian delegation to the Middle East and had good performance in the business roundtables that took place in Beirut. The group visited Tehran (Iran) and Cairo (Egypt), and completed its activities in Lebanon.

According to the International Business Manager at Tissot, Marcel Moschem, the order should include products for living rooms, dining rooms and bedrooms, the three sectors in which the company is working. The furniture is turned to high-end consumers.

Another company in Beirut, whose shop is connected to Norwegian group BO Design, was interested in Tissot products. The Brazilian organization invests basically in design and is working in partnership with 37 designers, from Brazil and abroad, according to Moschem.

Apart from business contacts, the company now has a representative in Beirut for sales of its furniture in Dubai, in the United Arab Emirates. The representative already works for two Brazilian brands in the area of furniture, Doimo and Sacaro, and should now start selling Tissot products in the region. “It is already in the field,” explained Moschem. Tissot has a factory and employs around 170 people.

Tissot and most companies that participated in the delegation were satisfied with the contacts and business made in the three days of the fair. The market reaction was different for each one, according to the sector in which it is found.

Brastex, for example, which makes cleaning cloths under brand “Algo Bom”, made promising contacts in Egypt. The commercial manager at the company, Bianca Linck, spoke to distributors, who requested price information and samples, which, according to her, is a strong sign of interest in the product.

The Brastex cleaning cloths are made out of 85% cotton and have an ecological appeal. They are produced using remains from the textile industry and have the original color of the fabric, with no chemicals being used.

Production is in the hands of some 150 people, of which 70 are female inmates. The factory is in the city of Paulista, in the state of Pernambuco.

Linck was pleased with the mission. “It was well worth it. In the countries to which we traveled it would be difficult to negotiate alone. This government support provides help in negotiation,” she said.

Anba

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