• Categories
  • Archives

Brazilians Get the Ball Rolling with Brazil Is Calling You Campaign

Brazil's tourism campaign The president of Brazil, Luiz Inácio Lula da Silva, before cutting short his visit to South Africa and skipping the World Cup’s final game and closing ceremonies, launched the Brazil Is Calling You campaign in Johannesburg, following South Africa officially handing over the keys to Brazil as the next host nation of the FIFA’s 2014 World Cup. 

The new campaign, titled “Brazil is calling you! Celebrate life here”, consists of movies, images and social media elements which aim to encourage the world to visit Brazil for business and leisure and take advantage of the opportunities that Brazil brings as hosts of world’s greatest sports event.

The campaign will be broadcast from July 12 on television channels globally and on YouTube, and is part of the Brazilian Ministry of Tourism and Embratur’s strategy to improve the number of international visitors to the country.

The main objective of this strategy, called “Plano Aquarela 2020 – International Tourism Marketing” is to secure a 300% increase in foreign currency inflows from international tourists and to double the number of these visitors to Brazil by 2020.

Brazil aims to invest approximately US$ 30 million into this campaign by the end of 2010. This will include a range of marketing initiatives.

During the launch of the campaign, which took place at Casa Brasil in Johannesburg, the movies “Apito Final” (Final Whistle) and “Sons do Brasil” (Sounds of Brazil), produced by the Brazilian filmmaker Fernando Meirelles, were screened.

For the Ministry of Tourism and Embratur, the exposure of Brazil to the international media provides a platform for the country to demonstrate its potential as the host of the FIFA 2014 World Cup and of the 2016 Olympic Games.

Key initiatives for the international promotion of Brazil included in the “Brazil is Calling You! Celebrate life here” are: Movies – After the closing of the 2010 FIFA World Cup, a 30 seconds movie will be aired for two months by FIFA authorized television broadcasters.

The movie “Sons do Brazil” will also be screened on international television channels (sports and news) and on YouTube. This will consist of 10 weeks of media activity with coverage in more than 100 countries, reaching approximately 400 million people globally.

Countries incorporated in this campaign span across the Americas, Europe, Middle East, Africa and Asia.

Watch the campaign video

Mercopress

Tags:

  • Show Comments (1)

  • ch.c.

    And to Peter-nil
    No doubt you are an accomplice of Maurice the SCAM !

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Fidel Castro Calls Brazil’s Lula Brave for Backing Barack Obama

The president of Brazil, Luiz Inácio Lula da Silva, met with former Cuban president ...

China, the New US of Latin America and Brazil

President Bush’s current trip to China underscores Washington’s vital interest in comprehending that emerging ...

Brazil Wants US Help Against Money-Laundering

One of the purposes of a meeting held February 16, in BrasÀ­lia, by Federal ...

Brazil Consumers Happier with Present and Confident in Future

The confidence of Brazilian consumers in the economic situation of Brazil and Brazilian cities ...

Brazil Confesses Impotence Via-í -Vis Haiti

On 1 February 2005, nearly one year after the de-facto coup against Haiti’s democratically ...

Israel Still Financing and Promoting Repression in Brazil and Latin America

Does South American politics move forward in constructing a new continental and global order ...

Violence-Plagued Brazil Says No to Gun Control in Referendum

Brazilians are voting Sunday on a proposal to ban all gun sales in the ...

After Another Production Record Brazil May Become Self Sufficient in Oil in 2005

Petrobras reached in May an average monthly production of 1 million 729 thousand barrels ...

Brazilian Exports: Bears Still on the Loose

Exports from Brazil amounted to US$ 21.766 billion in October, down 10.6% from the ...

Rice and Lula Discuss Brazil-US Ethanol Joint Efforts

US Secretary of State, Condoleezza Rice, arrived in Brazil on Thursday, March 13, for ...