• Categories
  • Archives

A Plateful of Brazil for Trade Fair Giant Messe Frankfurt

Messe Frankfurt, one of the largest organizers of trade fairs in the world is going to promote 12 events in Brazil and 13 in the United Arab Emirates in 2005.

In Brazil, the events will be organized by subsidiaries Messe Frankfurt Brazil and Messe Frankfurt Feiras, both in the southeastern state of São Paulo. In the Arab country, the organization is coordinated by a branch in Dubai.


Messe Frankfurt started its activities in Brazil in 1993, operating through a representative office until 1997. In 1998 both companies were established: Messe Frankfurt Brazil, in São Paulo, and Guazzelli Messe Frankfurt, in the neighbouring city of Barueri, in the interior of the state, currently called Messe Frankfurt Feiras Ltda.


“Brazil was chosen due to its great business potential, as well as its proximity with the countries in the Mercosur. São Paulo, in turn, is the country’s industrial motor as it has the largest multinational industrial park in the country,” explained the Messe Frankfurt Brazil commercial manager, Louise Ibrugger.


Franchises, furniture, digital printing, household appliances, technology, industrial production and textile products are among the sectors to have fairs organized this year.


Among the events confirmed are ABF Franchising Expo 2005, the 3rd International Furniture and Design Salon 2005, the 2nd Ondemand Latin America 2005, Eletrolar Show 2005, ProIndústria 2005 and Techtextil South America 2005.


Branch in Dubai


Closer ties with the Arab market took place in 2002, when Messe Frankfurt incorporated EPOC, a company that organized international fairs in Dubai, in the United Arab Emirates.


The director of the Arab branch, Chris Hudson, explained that Dubai was chosen due to its privileged geographic location, frontiers with Saudi Arabia and Oman, exit to the ocean, and closeness to the Strait of Hormuz, the main route for Middle Eastern oil to reach the ocean.


“Apart from that, Dubai World Trade Center, with its eight pavilions and over 33,000 square meters of area, provides all conditions necessary for the organization of international fairs. Dubai international airport is connected to 140 international destinations by over 100 airlines,” she justified.


This year, in the Emirates, the sectors that will have fairs promoted by the company will be beauty, auto parts, sanitary and bathroom equipment, decorative lighting, household appliances, spas and well-being, landscaping, logistics, toys, kitchen utensils and decorations, and fabrics.


The main fairs in the country are ISH Kitchen and Bathroom, Beautyworld and Automechanika (auto parts).


A 750-Year-Old Multinational


Established in 1255, company Messe Frankfurt organizes fairs in 27 regions around the world. The Frankfurt exhibition grounds are the third largest in the world and cover an area of 476,000 square meters in the heart of Germany and Europe.


Its geographic location and its highways, railways and airways that link it to different parts of the world, make Frankfurt a strategic business point for exhibitors and foreign visitors.


In 2004, the group had revenues of 364 million euros and organized 110 fairs. This means a total of 55,600 exhibitors and 2.3 million visitors. In Frankfurt alone, the fairs brought together a total of 40,600 exhibitors (69% foreign) and 1.5 million visitors (36% foreign).


Last year the company fairs generated 1,150 direct and 17,600 indirect jobs. In Frankfurt, Messe promotes fairs that are worldwide leaders in their respective sectors, among them Heimtextil, Paperworld, Christmasworld, Beautyworld, Ambiente, Tendence Lifestyle, Musikmesse, Automechanika, ISH and Light+Building.


The group subsidiaries are installed in Europe (Paris, Italy, Russia and Turkey), the Americas (the United States, Mexico, Brazil and Argentina) and Asia (India, Japan, South Korea and China). The branches are located in India, China, Taiwan and the United Arab Emirates.


Contact


Messe Frankfurt Brazil
Telephone: (+55 11) 4688.6000
E-mail:
info@brazil.messefrankfurt.com
Site:
www.messefrankfurt.com.br


EPOC Messe Frankfurt
Branch Office Dubai
Telephone: (+971 4) 338 01 02
E-mail:
info@epocmessefrankfurt.ae
Site:
www.epocmessefrankfurt.com


Translated by Mark Ament
ANBA ”“ Brazil-Arab News Agency

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Africa and G4 Closer to an Agreement on UN Reform, Informs Brazil

Representatives of Africa have met with members of the G4 – Brazil, Germany, India ...

India Interested in Investing in Brazil’s Ethanol Industry

India is interested in importing hydrated alcohol from Brazil to supply its fleet of ...

Bush Wants to End Import Tariff on Brazilian Ethanol

The President of the United States, George W. Bush, asked the American congress, last ...

Good Financial News in Brazil Makes Stocks Soar

Latin American stocks gained ground, with Brazilian stocks posting some of the region’s biggest ...

New Missile to Be Launched by 2006, Says Brazil

Brazil’s National Space Activities Program (PNAE) has strategic value for the country’s development, and ...

Brazil and Neighbors Are the Ones Shaping Up Any New US-Latin America Relations

Global economic disruption makes it seem events are overtaking analysis faster than people can ...

Brazil 2009: Exports and Imports Get Worst Tumble in Over 50 Years

The trade surplus of Brazil in 2009 was US$ 24.615 billion, the lowest since ...

Favela Residents in Brazil Get Deed to Their Shacks

Brazilian officials said yesterday, September 25, they will begin mapping two labyrinthine Rio shantytowns, ...

State and Market Need Join Forces, says Brazil’s BNDES Chief

The president of the BNDES (Banco Nacional de Desenvolvimento Econômico e Social – National ...