
 Brazilian President’s
  trip to India has been marked with the usual
  speeches about the need to end hunger and improve the gap
  between the rich and poor countries. Lula is being naïve if he
  thinks that countries like India and China will give any real
  support to Brazil. Lula would be better off traveling to Washington.  
by:  John
  Fitzpatrick
Just what is President
    Luiz Inácio Lula da Silva doing in India? Does he not realize that
    he was elected to sort out Brazil’s problems? Last year he must have spent
    more time on an aeroplane than a professional pilot. Much of his time was
    wasted on trips to places like Syria, Libya, Cuba and São Tomé
    e Principe, which have no strategic importance for Brazil. 
His Indian trip has been
    marked with the usual speeches about the need to end hunger and improve the
    gap between the rich and poor countries. He spoke of the need for developing
    countries like India and Brazil to band together to fight protectionism and
    develop their own industrial strength. Of course the locals applauded such
    sentiments, but Lula is being naïve if he thinks that countries like
    India and China will give any real support to Brazil. 
Both these Asian giants
    are rivals for foreign investment and are beating Brazil hands down at the
    moment as is a country closer home, Mexico. With less than one year to go
    before the Free Trade Area of the Americas is due to be established Lula would
    be better off traveling to Washington and trying to negotiate a decent deal
    with President George Bush. 
Meanwhile, back home a
    new government was taking place following the reshuffle to take into account
    the official entry of the PMDB (Partido do Movimento Democrático BrasileiroParty
    of the Brazilian Democratic Movement) into the ruling coalition. Two important
    ministriesCommunications and Pensionswere given to PMDB members
    as the price for the party’s future support. Since neither new minister brings
    any qualifications to the post the reshuffle was almost as meaningless as
    the president’s trip to India. 
Novelasthe
    Color of Money 
A new novela started
    this week on TV Globo and great stress was laid on the fact that the heroine
    is a black girl, the luscious Taís Araújo. Taís became
    a national star in 1996 in Xica da Silva, the story of a slave who
    became the wife of a noble and turned the status quo upside down. The actress
    was due to turn 18 during the shooting and her birthday was heavily publicized
    in advance because at the age of 18 she could legally take her clothes for
    the camera. 
Hardly had the candles
    gone out on her birthday cake than she was filmed in the nude having a makeshift
    shower under a waterfall. Just to make sure the voyeuristic audience got its
    share of thrills, the shower sequence lasted four minutes. Still photos were
    later published in newspapers and magazines. 
It is unlikely that we
                  will have the chance of seeing her in the buff this time around
                  since the novela, Da Cor do Pecado (literally,
                  The Color of Sin) is being shown in the early evening. Race
                  rather than sex is the gimmick this time and Globo is feeling
                  proud of itself. Just to get the message over, the heroine is
                  called Preta which means "black". 
She plays a poor market
    girl from Maranhão state, who becomes romantically involved with a
    rich, white botanist from Rio de Janeiro. (I have never heard of a wealthy
    botanist either but one does not look to Brazilian telenovelas for
    reality.) 
Media Takes the
    Bait 1… 
The media has fallen into
    Globo’s trap and given the series enormous free advance publicity. One weekly
    news magazine, Isto É, featured a picture of Taís on
    the cover and presented an article on the position of blacks in Brazil. About
    a year ago the magazine Veja also ran a cover story on black people’s
    place in Brazilian society. 
After reading that piece
    I wrote to Veja and asked how many black professional employees it
    employed and whether any black journalists had contributed to the piece. Veja
    refused to print my letter or provide the information I had sought even though
    the piece had highlighted the lack of professional opportunities for black
    people. 
I sent a similar e-mail
    to Isto É almost a week ago but so far have had no reply and
    do not expect to receive one. Once again, part of the Brazilian media shows
    that, while it is prepared to present the plight of Brazil’s black population,
    it is not prepared to play an active part and help them. At least TV Globo
    is actually doing something concrete as is TV Bandeirantes, which has several
    black newscasters on its 24-hour news channel. 
Media Takes the
    Bait 2…
The recent fuss about
    photographing and fingerprinting American visitors to Brazil brought a lot
    of anti-Americanism to the surface. This unpleasant hostility did not reflect
    the feelings of the majority of Brazilians who are generally friendly and
    welcoming towards foreigners. However, it exposed the gut anti-Americanism
    shared by a wide spectrum of Brazilians ranging from the older nationalistic
    generation to the younger anti-globalization movement. There was an interesting
    little aside in another Isto É article on security, which highlighted
    this fear and distrust of Americans and showed that it can become paranoiac.
    
The article quotes Othon
    Pinheiro da Silva, an admiral who coordinated the Brazilian navy’s nuclear
    program. He was quoted as saying that when it was reported recently that Brazil
    would enrich uranium to supply its nuclear power plants an American moved
    into the building where he lived in the Jardins district of São Paulo.
    
"He rented an apartment
    below mine and it became obvious that he was trying to get access to information",
    he was quoted as saying. If this were true then it is surprising that the
    Brazilian authorities have not made more of it. Isto É presented
    the allegation as a fact in an accompanying caption without verifying it or
    getting a quote from the US embassy. 
As far as I know, no other
    Brazilian publication has followed the item up. It would be easy to find out
    where the admiral lives and check out on his neighbor to find out if he is,
    in fact, a spy. It would also be interesting to learn how this "spy"
    managed to rent an apartment conveniently located just under that of a senior
    military official with access to such sensitive information. 
Maybe there is some truth
    to this tale but for a supposedly serious magazine to print such an allegation
    without checking it out just shows how easy it is to make anti-American allegations
    without presenting any proof, and a section of the media will present them
    as facts. 
A Welcome Break
Lula was not the only
    Brazilian institution in India recently. The World Social Forum, which took
    place in Porto Alegre over the last three years moved to Mumbai (formerly
    Bombay). This was a welcome relief and saved us from the annual rants from
    the usual moaners and groaners complaining about everything from the destruction
    of the rain forest to the invasion of Iraq. 
Out of sight and out of
    mind. Let’s hope it stays in India. What a pity that another boring annual
    event which dominates the news and brings the world’s exhibitionists to our
    screens and newspapersthe São Paulo Fashion Weekwon’t be
    heading off in another direction. 
     
    John Fitzpatrick
      is a Scottish journalist who first visited Brazil in 1987 and has lived
      in São Paulo since 1995. He writes on politics and finance and runs
      his own company, Celtic Comunicações – www.celt.com.br,
      which specializes in editorial and translation services for Brazilian and
      foreign clients. You can reach him at jf@celt.com.br
    © John Fitzpatrick 2004
