With Lula, the Brazilian media will have to face the country.
The Brazil of statistics and infographics will finally be transformed
into actual images, not necessarily depressing and negative.
will move. Pushed, as always.
The new "itinerant action" program of the Lula administration is a simple idea that confirms the saying "a good
solution is the solution that solves at least two problems". Besides its political, social and administrative benefits, it will give the
media a very healthy jerk. Or, if you wish, a huge lesson on Brazil to those who have gotten used to the easy roadcovering
the country without leaving home (or their newsrooms).
From now on, all TV newscasts, radio stations, newspapers and magazines will have to forget the nice life of the
Rio-São Paulo-Brasília triangle and start showing Brazil to Brazilians. Somehow the television media will have to find the time, the
resources and, most of all, the conviction to forget botox, clones, the petty little world of `summer muses’ and current girlfriends
of favorite playboys. Now they will have to hit the road and eat dust, tracking behind the new heads of federal departments.
Somehow, newspapers will have to learn to get ahead of the facts. Just like the other day, when they found out that
the itinerary of the first presidential trip would include Guaribas, interior of the state of Piauí. Even if they changed the
itinerary back, the fact is that Guaribas is now in the Brazilian journalistic map.
From now on, national news editors cannot be confused with political editorsthey will all have to diversify, each
one on its own, following the inspired suggestion of "Globo" reporter Márcio Moreira Alvesin Brasília, you have to cover
the Praça dos Três Poderes [Square of the Three Government Branches] without forgetting the Esplanada dos Ministérios
[Esplanade of the Ministries].
Brazil will change, the media will change and the readers will feel the difference. And on the second or third trip, we
will notice a snap: where are the local correspondents and the regional branches? Where have all the newspapers who
introduce themselves to advertisers as `national papers’ gone? Must weekly journalism restrict itself to self-help and
pharmacology miracles? Is the Nordeste (Northeast) only beaches and coconut milk? The Brazil of statistics and infographics will
finally be transformed into actual images, not necessarily depressing and negative. The media will move. Pushed, as always.
We are going to lose the fear, recover hope, feel proud, ignite solidarityit’s a country-wide consensus. A few
details get in the way though. On Saturday (Jan
4th), all the major newspapers in São Paulo, in unison and inadvertently, gave
us a picture of the long way we still have to go.
In its Cidades (Cities) section, Estadão
[Estado de S. Paulo] reports that during the three first days of the year, an
extended holiday, 42 people were murdered in São Paulo, 25 of those in the capital city alone and the rest in the nearby towns.
One of the dead was a military policeman, victim of armed robbery. And that’s not allin Diadema, there were 3 slaughters in
3 days, with 3 dead. Total: 45.
In the Cotidiano (Day to Day) section of
Folha de S. Paulo, we learn that during the New Year’s holiday alone, 109
people were killed in federal highways, victims of accidents. On the same date last year, 106 were killed. One accident in Santa
Catarina left six dead, but it’s not clear if those are included in that total. Adding two more deaths reported after the survey by
Folha (early morning Friday and reported by
Estadão, p. C-3), we have 111 fatal victims (or 116, if we include the
Adding murders and highway crashes, we had 161 people dead on New Year’s, the day of Universal Fraternity.
Christmas numbers were not computed.
The brutality of the numbers is only paralleled by the insensitivity of the editors: the
Folha story was featured as a small note in the "Panorâmica" column, thrown in the confines of the paper (p. C-4), ahead of Sports. The
Estadão story was published with some prominence (headline on page C-5). Estadão managed to insert a catch on the bottom of the front page
("Violence on the Eve of the New Year in SP). Folha didn’t even do that.
It is worth adding up this gruesome balance of the almost two weeks of celebrations and joy during this happiest
season of the year. It is also worth asking the question of what is the role of this press that walks away from tragedy with such indifference.
Alberto Dines, the author, is a journalist, founder and researcher at LABJORLaboratório de Estudos Avançados
em Jornalismo (Laboratory for Advanced Studies in Journalism) at UNICAMP (University of Campinas) and editor of
the Observatório da Imprensa. He also writes a column on cultural issues for the Rio daily
Jornal do Brasil. You can reach him by email at
Translated by Tereza Braga, email:
This article was originally published in the
Observatório da Imprensa (The Press Observatory)
www.observatoriodaimprensa.com.br of January 8, 2003.