Brazil Franchise Shows in the US Why It’s 3rd in the World

The 14th IFE – International Franchise Expo starts Friday, April 8, at the Washington Convention Center in Washington, D.C. The expo, which runs through April 10, will have as one of its main highlights the Brazil Pavilion.

This is a pioneering initiative of the ABF – Brazilian Franchising Association and the Brazilian Government through APEX – Brazilian Export Promotion Agency, seeking to support the international spread of Brazilian franchising chains.


Visitors to the Brazil Pavilion at the expo will learn about eight Brazilian chains wishing to set up or expand business in the United States.


At the ABF booth, visitors can also get more information about the Brazilian franchising market, which presently holds 3rd place worldwide, behind only Japan and the United States.


The 14th IFE – International Franchise Expo is the second stop for this group of entrepreneurs, who were just in Mexico at the beginning of March.


Along with the ABF and APEX, they will invest about US$ 700 thousand over two years in the marketing, diffusion, and insertion of Brazilian brands in overseas markets.


Three other international events are included in the group’s plans. The forecast is for more than US$ 5.3 million in exports by the end of 2006.


Franchises that will be showing their brands at the 14th IFE – International Franchise Expo at the Brazil Pavilion are: Vivenda do Camarão, Wizard, Golden Services, Livraria Nobel, Movimento, Carmen Steffens, Showcolate, and Bon Grillê.


Most Brazilian chains hope to secure partners in the United States who will work as master franchises, that is, partners who can guarantee brand expansion throughout the Americas. Others, who already operate in the country, seek to secure new partners.


According to ABF Executive Director Ricardo Camargo, Brazilian franchising is recognized worldwide for its creativity and standard of quality.


“Several Brazilian franchises already operate successfully in Mexico, the United States and several European countries. Through this project we hope to facilitate the advance of other Brazilian companies into foreign markets,” he said.


Franchising in Brazil


Domestic franchising ended 2004 with total sales of US$ 12 billion. In 2003, sector sales totaled US$ 11 billion and in 2002, US$ 10 billion.


The system employs some 530,000 throughout Brazil and creates approximately 30,000 new jobs a year. It is the system that also invests the most in employee training. Presently 678 brands operate in the country, of which 90% are truly Brazilian.


The ABF – Brazilian Franchising Association, is a non-profit organization set up in 1987 to market, defend and promote the technical and institutional development of the business model called Franchising, or “Franquia” in Portuguese.


In this capacity, it brings together all parties involved in franchising – franchisors, franchisees, consultants, and service providers – to guarantee and  disseminate good franchising practice in Brazil and abroad.


Service


14th IFE – International Franchise Expo
Date: April 8, 9 and 10, 2005
Place: Washington Convention Center, Washington
http://www.franchiseexpo.com/


For more information about the ABF http://www.abf.com.br/abf.com.br/abfint/sistema/site.asp?pnCdMenu=4&pnCdIdioma =2


For more information about Franchising in Brazil, with growth data by segment http://www.abf.com.br/abf.com.br/abfint/sistema/site.asp?pnCdMenu=3&pnCdIdioma =2


For more information about chains taking part in the project http://www.abf.com.br/abf.com.br/abfint/sistema/site.asp?pnCdMenu=1&pnCdIdioma =2


PRNewswire

Tags:

Ads

You May Also Like

Brazilian President Discusses Palestinian-Israeli Peace with Jordan King

Jordan's King, Abdullah II, said this Thursday, October 23, during luncheon offered by Brazilian ...

More Blacks and Less Whites in Brazil

The distribution of the Brazilian population by color or race presented a slight alteration ...

Why This Brazilian Wunderkind Deserves to Win the Next Indy 500

In one of the more inexplicable developments in recent Indianapolis 500 history Panther Racing ...

New York’s One-Million Crowd Celebrates Brazil

In 1984, near 46th Street, known as the street of the Brazilians in New ...

Ban Ki-moon Checks in Brazil How Country Is Fighting Global Warming

UN Secretary-General, Ban Ki-moon, has arrived in Brazil on Sunday, November 11, for his ...

Brazil’s Ruling Party Diverted US$ 4.5 Million from Bank of Brazil and Lula Is in Danger

Brazilian opposition leaders announced that President Luiz Inácio Lula da Silva will be included ...

Brian Smith, president of Coca-Cola of Brazil with the Brazilian line of products

Coca-Cola Is Betting on Brazil’s Thirst

When the political crisis in Brazil first gave signs that it would be around ...

Brazilians Save One Quarter of GDP

Between July and September, Brazilians saved the equivalent of nearly a quarter of all ...

Brazil’s Coalition Party Warns President and Threatens to Become Opposition

Brazilian president Dilma Rousseff is “playing with fire” in the way it addresses relations ...

Brazil’s Landless Start 17-Day March Against Lula

Approximately 11 thousand people initiated this morning, in Goiânia, in the state of Goiás, ...