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Blacks Learn in Brazil They Won’t Be Human Until They Become White

Brazilian TV celebrity Xuxa

Brazilian TV celebrity XuxaMy own research on racial exclusion in Brazil has given me ample reason to believe that this environment exists only because the majority of Brazil’s pretos and pardos still don’t seem to understand what their phenotype has to do with their chances for success in life.

But I must also acknowledge the fact that there does exist a consciousness amongst a proportion of afrodescendentes that is able to see through the smokescreen of Brazil’s presumed racial exceptionalism.

For many of them, the dream of achieving an actual racial democracy is worth more than the social destruction of the country as a whole. In this sense, images and memories of the oft-cited racial antagonism that is so key to understanding American (US), South African and German societies act as a constant reminder, etched in the consciousness of the Brazilian of what a society should not be.

At best, it is an acceptable premise; at worst, it is the most dangerous form of denial, a way of fleeing from the scene of the crime. Brazil ‘s racial exceptionalism is predicated on the continuous oppression of the would-be black Brazilian.

In order to eliminate a perceived threat to the established racial hierarchy, people of visible African ancestry must be taught to adore everything in proximity to the European ideal while despising anything that could indicate African origins. This painful denial of self is an ongoing process that has been imbedded in the psyche of the afrodescendente since the 16th century. As Nilma Gomes explains:

"This insidious process is many times incorporated by the victims themselves that go on to believe in the existence of something natural in this distancing. The negros, that are socially and psychologically convinced in this supposed reality, develop strategies that they believe brings them closer to the most socially desired position.

Manipulating and altering the symbols ideologically seen as expressions of their supposed social and biological distancing from the pole of power, the standard of beauty and humanity are tasks implemented by the subjects that fall into this trap. (1)

Malcolm X once said that the worst thing that the white man ever did was to make black people hate themselves. There is ample evidence of this self-hatred in the countless comments and testimonies of afrodescendentes who wished their hair were straighter, their skin lighter, noses and lips thinner.

That seed of self-hatred spawns the fruit of self-hatred as the afrodescendente procures a lighter/whiter partner in order that they may  "improve the race" by having lighter/whiter children whose privilege of whiteness ultimately blinds them to the injustices experienced by his/her darker parent and all those who look like them.

According to many of the widely circulated insults directed at the afrodescendente, blacks are monkeys (macacos), shameless, dirty and mischievous (negro safado), made of excrement (negro de merda), and disgusting (negro nojento). Accordingly, they still belong in the slave house (senzala).

This is what Denise Medeiros Rocha of Rio said to her neighbor’s husband, Cláudio Costa Ferreira, on Christmas Eve of 2005. (2)

A quick Google search of all of these terms will show that they are quite common insults. For many Brazilian citizens, blacks still "aren’t people", so many afrodescendentes will try to align themselves and their descendents with their only choice in their desire of being something in which their humanity will be respected. Again, quoting Fanon:

"I will simply try to make myself white: that is, I will compel the white man to acknowledge that I am human. " (3)

After planting the seeds of this racial hatred of self over a period of nearly 500 years, the whiter looking Brazilian mestiço points to his/her more African looking brother and sister and accuses him/her of being their own worst enemies.

By placing the blame on the afrodescendente, the Brazilian refuses to emphasize that it is the white Brazilian, the "holder of economic power and social prestige that has the opportunity of disseminating their racist ideology and consequently convincing a great part of the black population that their condition of inferiority is natural. " (4) In reality, racial dominance and white supremacy could not function if it were any other way.

In closing this piece, I would like to pose a question to those who continue to see the US as a racial hell while hailing Brazil as a racial paradise.

Let us imagine that neither Jim Crow era United States nor apartheid era South Africa ever existed as such. Let us imagine that these societies and any other societies that are considered to be racist actually treated all members of their multi-racial societies with complete equality.

That would mean that there would be full participation in every strata of mainstream society for all races. Then, let us imagine that Brazil continued to maintain a society in which beauty, power, wealth and success was represented by whiteness while favelas, ugliness, poverty and exclusion were represented by blacks.

Without a United States or a South Africa to point to as the "real" racists, and the rest of world wondering why the society was stratified in such a way, to whom would the Brazilian point in order to deflect attention away from their own racial reality?


(1) Gomes, Nilma Lino. Sem perder a raiz: Corpo e cabelo como símbolos da identidade negra. Autêntica Editora, 2006.

(2) Magalhães, Mário. "Vizinha é condenada por racismo após soltar cão em festa". Folha de São Paulo. September 22, 2006. Available online October 17, 2006.http://www1.folha.uol.com.br/folha/cotidiano/ult95u126216.shtml

(3) Fanon, Frantz. Black Skin, White Masks. 1967 (1952) Grove Press.

(4) Oliveira, Iolanda. Desigualdades Raciais: Contruções da Infância e da Juventude. Intertexto, 1999.

The following bibliography is for this article and past articles written by Mark Wells and posted at BRAZZIL.com since January 11, 2007.

These articles include:

By Making the US a Racial Hell Brazil Can See Itself As Eden
Written by Mark Wells
Thursday, 11 January 2007

It’s All a Matter of Class Not Color, Say Brazilians. Just Another Myth!
Written by Mark Wells
Friday, 12 January 2007

Blackness’s Fear and Stigma Make Brazil a 6% Black Country
Written by Mark Wells
Sunday, 14 January 2007

Brazil’s Own One Drop Rule
Written by Mark Wells
Tuesday, 16 January 2007

Through Globo TV Lenses Brazil Is a White Dreamland
Written by Mark Wells
Friday, 19 January 2007

Contrary to Myth, Brazil Is Ashamed of Being Mestizo
Written by Mark Wells
Monday, 22 January 2007

In Race Matters the US Is Becoming More and More Like Brazil
Written by Mark Wells
Monday, 29 January 2007

Brazil’s Biggest Show on Earth Is Also a Way to Keep Blacks in Their Place
Written by Mark Wells
Wednesday, 07 February 2007

Brazil’s False Image of Racial Harmony Has Accomplice: the Black Population
Written by Mark Wells Tuesday, 13 February 2007


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This is part ten and last of a multi-piece article.

Mark Wells holds a Bachelor’s Degree in Anthropology from the University of Michigan-Dearborn and is currently working on a Master’s Degree in Social Justice at Marygrove College in Detroit, Michigan. He can be reached at quilombhoje72@yahoo.

© 2007 Mark Wells


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Cashew Nut Harvest Almost Doubles in Brazil. Most of It Goes to the US

Brazil expects a record cashew nut harvest this year. According to figures supplied by ...

All for a New Breast

In popular clinics the wait for a new you can be long. At Santé ...

Brazil: Defense Tells Supreme Court Mensalão Corruption Scheme Never Existed

José Luis de Oliveira Lima, the defense lawyer for José Dirceu, the former presidential ...

74.6: Brazilians Get an Extra 5 Months of Life Expectancy in One Year

Life expectancy of Brazilians went up to 74.6 years of age in 2012, according ...

Brazil's Computers for All program uses free software

Brazil’s Computers for All Program Gets 50,000 Linux Machines

Computers for All, a program from the Brazilian federal government whose goal is to ...

Bank of America Dumps Chile and Uruguay Operations on Brazil’s Itaíº

Bank of America, the US’s number one consumer bank, is closing shop in Latin ...

Brazil Exceeds All Economic Expectations

Brazil’s macroeconomic situation is better today than what was forecast at the beginning of ...

Rubber Checks Fall 14% in Brazil, But Value of Bounced Checks Is Up 36%

Brazil’s Serasa Exerian Corporate Default Index fell to 14.6% in January. At the height ...