French Heritage Allowed to Sell Silicone Breasts in Brazil

France-based Heritage Worldwide Inc, a top-three provider of breast implants internationally, yesterday announced that its subsidiary, Poly Implant Protheses, SA, has been authorized to sell its product in Brazil.

The Brazilian Sanitary Surveillance Agency (ANVISA) allowed Heritage to market gel-filled breast implants in Brazil, the world’s second-largest market for breast implants, right after the United States.


“Not only is Brazil the second largest market for breast implants in the world, we expect to be the only one of the top three suppliers worldwide to have a significant position in the Brazilian market, which is today largely dominated by two local Brazilian companies,” commented Heritage Chairman Jean- Claude Mas. 


“Brazil, with a population of more than 175 million, is an ideal market for our products.  We have won praise from many Brazilian surgeons for our asymmetric breast implants, which emphasize natural aesthetics and contours, and are, we believe, a significant improvement over existing products currently available in Brazil. 


“We estimate the annual Brazilian breast implant market to approximate 70,000 pairs, and we expect to obtain at least 10 percent of this market within the next twelve months.”


“Securing Brazilian market approval is a significant step for us, and an important opportunity for us to be a strong international supplier in a large and growing market,” said CEO Alain Serreyjol-Garros. 


“Even though it took us two years to obtain this approval, having worked closely with our Brazilian distributor, in the last twelve months we have opened several new markets and we are only at the top of the second inning of our game regarding our international expansion.”


Heritage has seen a marked uptrend in recent months, and reported revenue increased 75 percent in its most recent quarter, with a strong turnaround to profitability. 


The results for the fiscal third quarter ended March 31 were reported on May 16, 2005.  The fiscal year-end results are expected in September.


Heritage and its subsidiaries develop, manufacture, and market breast and other body implants and body support products worldwide. 


The Company maintains its production facility and headquarters in the Toulon metropolitan area in Southern France, and has a distribution facility in Spain. The Company is incorporated in Delaware.

Tags:

Ads

You May Also Like

Identification of Bodies from Crashed Boeing in Brazil May Take Two Years

The bodies of the victims of the Boeing 737-800 that fell in the Brazilian ...

Brazil’s Lula Gets Boost from Polls

The positive evalution of Brazil’s President Luiz Inácio Lula da Silva’s Administration rose 3.2% ...

Brazilian workers march in the street

Brazil’s Former Union Leader Lula Curbs Civil Servants’ Strikes

Brazil plans to limit the right of civil servants to strike demanding that in ...

US Media Is Brazil’s Business

Why should Brazil care about cartelization and the end of diversity in the U.S. ...

Micro and Small Firms Booming in Brazil

The Brazilian Micro and Small Business Support Service (Sebrae) is holding a series of ...

Brazilians and Arabs Just Need a Few Adjustments, Says Minister

“Without knowing each another, we will be incapable of intensifying bi-regional cooperation,” said Brazil’s ...

Brazil’s Food Co-op to Export 35% of Its Production

The Middle East has been importing chicken from the Central Cooperative of Western Santa ...

Transgenic Terminator Condemned in Brazil by Pro Organic Activists

A development in the field of transgenic seeds, the "Terminator" technology, is expected to ...

Brazil’s 9.1 Million Secondary Students to Be Offered Spanish Classes

Brazilian President Luiz Inácio Lula da Silva ratified a law today requiring public and ...

Ahmadinejad’s Visit to Brazil: Congress Divided, New Protests Planned

Brazilian president's special adviser for International Affairs, Marco Aurélio Garcia, told reporters this Tuesday, ...