Brazil’s Gol Goes North and Teaches Mexico to Fly on the Cheap

Gol Linhas Aéreas Inteligentes S.A., Brazil’s no-frills airline, announced yesterday that it has signed an exclusive memorandum of understanding setting forth the Company’s intent to establish a low-cost carrier (LCC) in Mexico.

Inversiones y Tecnicas Aeroportuarias, S.A. de CV, Fernando Chico Pardo and CPH  are the Mexican partners of Gol. Inversiones y Tecnicas Aeroportuarias is known for investing in aviation-related ventures.


Gol and its Mexican partners have initiated plans to create a Mexican LCC based on the model Gol currently operates in Brazil. 


Gol launched its innovative low-cost, low-fare service in Brazil in January 2001, and is now the country’s second largest domestic airline, transporting over one million passengers per month.


The Mexican domestic civil aviation market transports almost 30 million passengers per year, and is the second largest in Latin America after Brazil.


The Mexican domestic air travel market has many similarities to the Brazilian market, including large, under-served cities, extensive geographic distances and traditionally high fares.


“Through our Mexican partnership, we plan to introduce the benefits of low-cost, low-fare air travel to Mexico, and collaborate in the development of the local airline sector. 


“We believe that the Gol concept and business model can be successfully established in the Mexican market and produce benefits for all segments of the population,” said Constantino de Oliveira Junior, Gol’s CEO.


Over the coming months, Gol and its Mexican partners will work to complete a shareholders agreement and begin applying for the necessary licenses to own, manage and operate an LCC in Mexico, as set forth in Mexican Aviation Law and other applicable regulations.  Plans are to commence flights in the Mexican market in the second quarter of 2006.


Gol Linhas Aéreas Inteligentes, a “low-cost, low-fare” airline, is one of the most profitable and fastest growing airlines in the industry worldwide.


Gol operates a simplified fleet with a single class of service. It also has one of the youngest and most modern fleets in the industry that results in low maintenance, fuel and training costs, with high aircraft utilization and efficiency ratios.


In addition, safe and reliable services, which stimulate Gol’s brand recognition and customer satisfaction, allow Gol to have the best value proposition in the market.


Gol currently offers over 350 daily flights to 42 major business and travel destinations in Brazil and Argentina, with substantial expansion opportunities.


In 2005, Gol plans to grow by increasing frequencies in existing markets and adding service to additional markets in both Brazil and other high-traffic South American travel destinations.


Gol Linhas Aéreas Inteligentes S.A. – www.voegol.com.br

Tags:

You May Also Like

Brazil and Arabs Can’t Bridge the Petrochemical Trade Gulf

Free trade agreement negotiations between the Mercosur and the Gulf Cooperation Council were the ...

Renewed Appetite for Chicken in EU Boosts Brazil Perdigí£o’s Bottom Line

The revenues of food sector company Perdigão, a traditional Brazilian industry in the food ...

Brazil’s Foreign Trade Surplus Grows 30% in Semester to US$ 22.712 Billion

Brazilian exports yielded US$ 2.001 billion on the fourth week of July and imports, ...

94% of Brazilians Worry a Gun Might Spoil Their Day

Close to 100% of Brazilians are worried about becoming a victim of a gun. ...

Brazil: Five Landless Dead in Attack by Hooded Gunmen

An attack on an MST (Landless Rural Workers’ Movement) campsite in Minas, Gerais state, ...

Sending Money to Brazil? Charge It.

It is estimated that there are 2.5 million Brazilians living abroad. Last year they ...

Brazil’s Industry and Labor Unions Decry 11.75% Key Interest Rate

In Brazil, the Central Bank’s Monetary Policy Committee (Copom), for the second time this ...

Brazilian President Luiz Inácio Lula da Silva

Brazil’s Lula Starts Political Overhaul and Vows Not to Seek Third Term

Brazil's President Luiz Inácio Lula da Silva asked on Monday, April 23, for opposition ...

US Buys 26% of Brazil’s Shoes. Exports Are Also 26% Down, However

In the first six months of 2009, Brazil exported 65.8 million pairs of shoes. ...

Presidents Chavez of Venezuela and Bush of the United States

Bush Uses Chavez Tactics to Win Brazil and Latin America

President Bush, facing criticism he has ignored Latin America, said Monday, March 5, the ...