Good Image Helps Brazil Put Seasoning at Arab Tables

Arab culinary is surrendering to Brazilian seasoning. The trading company Double Port, based in Curitiba, city in the southern Brazilian state of Paraná, has just settled exports contracts to Egypt, United Arab Emirates and Qatar, at US$ 320,000.

In the following weeks, the firm will be shipping to the three countries crunchy garlic, seasoning for beef, chicken and salads, as well as ketchup. Mozzarella, cheddar and parmesan cheese and milk sweet are also part of the lot.


The sales are result of a 30-day trip the partners Reyadh Nassir Hanna and André de Fino made through the region last month. The products are produced by Mix & Spices and the dairy products company Laticí­nios Rio Bonito, both of the Plenaventura group, based in Curitiba. In the Arab market the seasonings go by the brand Tia Anastácia and the dairy products, Goods Brazil.


To enter the market in the region however, may mean a little more than convincing. Sometimes a change in consumption habits is needed. According to the businessman, part of the Arab housewives still buys seasonings in bulk.


For this reason the Double Port distributor is going for a strategy very well known by the Brazilian consumer: the ‘testing’, which means placing a lady at the supermarket offering the product for tasting. “The Arab consumers are discovering the advantages of practicability,” observed Hanna.


An Iraqi settled in Brazil, the director of Double Port observes that the Arab market is keen on buying and has great liking for the Brazilians. In November the partners at the trading will go back to the Orient.


As well as verifying in loco the arrival of the goods, they will make a prospecting journey to Jordan and Libya. Saudi Arabia may also become a good market for the ‘made in Brazil’ seasoning, believes Hanna.


Service


Trading Double Port
Telephones: +55 (41) 3256-6059; +55 (41) 9192-9997; +55(41) 8801-1347.
reyadh@doubleport.com.br ; andre@doubleport.com.br


Omar Nasser is from the Federation of Industries of the State of Paraná (Fiep).


Anba – www.anba.com.br

Tags:

You May Also Like

Brazil Busts Gang Embezzling Education and Health Money

Brazil’s Federal Police kicked off, today, July 18, an operation called Fox (in English) ...

Brazil’s Lula and the United States of South America

Talking in Peru, Lula said that integration in South America will make it possible ...

Brazil Gets Its First Hydrogen Fuel Bus

Brazil will get tomorrow, November 14, its first hydrogen cell powered bus. The vehicle ...

For the First Time Brazil Gets Federal Prisons

The 1984 Brazilian Penal Enforcement Law determined the creation of federal prisons in Brazil, ...

Brazil-Emirates Maiden Direct Flight Has Brazilians at the Helm

The Emirates airline flight that left Guarulhos International Airport, in São Paulo, on the ...

FIT 0/16: Fashion for the Little Crowd, Brazilian Style

The São Paulo Fashion Week ends this Monday, January 21. But the southeastern Brazilian ...

Brazil Denies Charges of Orange Juice Dumping and Might Go to WTO Against US

Brazilian exports of concentrated orange juice to the United States are worth around US$ ...

Brazilian sugarcane cutter

World Won’t Buy Brazil Ethanol When It Finds Out How It’s Made, Says Congressman

Repercussions over Brazilian President, Luiz Inácio Lula da Silva, declaration earlier this week that  ...

Bush Calls Brazil’s Lula and Asks About His Secret to Win Elections

The US President, George W. Bush, called reelected Brazilian President, Luiz Inácio Lula da ...

Brazil’s Seu Jorge Makes New York Sing Along

I must say that I wasn’t sure of what to expect when I entered ...