Broadcasters Favor Japanese Format for Digital TV in Brazil

Brazzil Magazine covers

The discussion on what digital TV format to use in Brazil continues. Radio and TV broadcasters have publicly come out in favor of the Japanese format, claiming that they have reached a consensus.

"The Japanese format is favored by the majority of networks and content producers in Brazil," declares José Inácio Pizani, the president of the broadcasters association (Associação Brasileira das Emissoras de Rádio e Televisão) (Abert).

However, in other areas of Brazilian society there is no consensus. During hearings, Wednesday, February 8, in the Chamber of Deputies, there was strong support for the development of a Brazilian format.

Adonias Costa Silveira, of the Telecommunications Institute (Fundação Instituto Nacional de Telecomunicações) (Finatel), who heads one of the 20 consortiums created to study digital formats, says there should not be a rush to define the format for Brazil.

He points out that the country already produces set-top boxes, which transform analog signals into digital signals and exports them to the US and Europe.

Deputy Jandira Feghali (Communist Party of Brazil, Rio de Janeiro) came out against the Japanese format, saying that because it was expensive some broadcasters could find it difficult to use.

The president of the Chamber of Deputies, Aldo Rebelo (Communist Party of Brazil, São Paulo) declared that hearings and discussions on the issue will continue.

Agência Brasil

Tags:

You May Also Like

Brazzil Magazine covers

With 38,000 New Cases of Leprosy a Year, Brazil Appeals to UN

A letter signed by Brazilian President Luiz Inácio Lula da Silva this week will ...

Brazzil Magazine covers

Fire & Fun

The French brought to Brazil the quadrilha, which is a theatrical dance that tells ...

Brazzil Magazine covers

Portuguese Trailblazer

Prof. Haydée Magro’s textbooks were adopted at numerous colleges and universities in the United ...

In Brazil, PT and PCC, Government and Criminals Quote from Same Primer

My fears have been confirmed. São Paulo had a quiet Sunday. No bus was ...

Brazzil Magazine covers

Greenpeace Gets Commitment that Will Slow Down Brazilian Amazon’s Deforestation

American-based outdoor footwear and apparel maker Timberland announced, this Wednesday, July 29, a policy ...

Brazzil Magazine covers

Red Tape Prevents Brazil from Becoming Global Industrial Giant

Apex Brazil, the Brazilian Export and Investment Promotion Agency, intends to define before the ...