Sony and Toshiba Want to Make Plasma TV Screens in Brazil

Large Japanese electronic corporations are interested in investing in Brazil to produce plasma and LCD (liquid crystal display) TV screens, according to Japanese officials.

This information was provided by Akira Okubo, head of the Technology and Broadcasting Department of the Japanese Ministry of Internal Communications, on his way out from a meeting in the office of the presidential civilian advisory staff on Friday, March 3, to discuss Brazil’s choice of which digital TV system to adopt.

This is the second time that the Brazilian government has received Japanese executives for talks on this matter. A work group created to take proposals for the three standards of digital TV transmission gathered last month with representatives of the Japanese, European, and US systems.

The government wants to select a standard as quickly as possible, as the Minister of Communications, Hélio Costa, has already declared. The idea is for there to be experimental transmission of the initial digitalized images as early as the 2006 World Soccer Cup, in June.

According to Okubo, who called the meeting "productive," the Brazilian government did not condition the installation of Japanese high-tech electronic components industries on which digital TV system is adopted.

Still, he added, the government indicated that the choice of the standard is one of the topics in its negotiations with Japan. In Okubo’s view, it was clear from the meeting that the Brazilian government also wants to assess the interest of companies from other nations.

The meeting was attended by minister Costa, the presidential chief-of-staff, Dilma Rousseff, Japanese government officials, and representatives of Panasonic, Sony, Toshiba, and NEC.

Among other features not currently available on analog TV, digital TV will permit high-definition image and sound, interactivity, and Internet access. The transition from analog to digital TV is expected to take 15 years, according to earlier estimates made by the Minister of Communications.

Agência Brasil

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazil Increases Its Appeal to Foreign Investors

The EM20 Index, developed by PricewaterhouseCoopers, of the United Kingdom shows that Brazil has ...

Brazilian Arabs Mourn Arafat

The president of the Arab Brazilian Chamber of Commerce (CCAB), Paulo Sérgio Atallah called ...

Fair Weather Brings Promises of Boom Crop for Brazil

Harvest prospects are excellent in Brazil and in neighboring countries in South America. Weather ...

LETTERS

By In Brazil the name Aurélio is synonymous with dictionary. So famous is the ...

Brazil’s Shaman Appeals in Germany for Bushmen Rights

Davi Yanomami, a renowned Indian leader from Brazil's Amazon, has made an emotional plea ...

Lula and Chirac Go Beyond Protocol to Strengthen Brazil-France Ties

Brazilian President Luiz Inácio Lula da Silva declared today in the Palais de l’Elysée ...

Amnesty Calls Brazil Friendly But Lax in Solving Human Rights Problems

Amnesty International is submitting this briefing to the United Nations Human Rights Committee (HRC), ...

Favela children in Rio, Brazil

It’s All a Matter of Class Not Color, Say Brazilians. Just Another Myth!

Continuing with the theme of "those racists Americans", most people are familiar with the ...

Brazil Joins US to Make Royalty-Free Drugs for Orphan Diseases

Brazil's Oswaldo Cruz Foundation (Fiocruz) and Boston-based Genzyme Corp. have joined into a research ...