Ford announced during a seminar on Brazilian agribusiness, promoted by the Ministry of Agriculture in Germany, that the "green" car, or powered by bio-fuels, is in the center of their business strategy. The information was released by the spokesman of the Ministry of Agriculture.
According to Norbert Krueger, head of sustainability and corporate citizenship at Ford in Germany, the company decided that the car model, for the factory, is the "green" car, in other words, the car that doesn’t pollute, uses sustainable energy from the social and environmental points of view.
For such, Ford is investing in popularizing cars powered by bio-fuels, especially ethanol. But according to the representative at Ford, for the strategy to popularize ethanol in Europe to work, it still depends on some important matters, like price.
The seminar on Brazilian agribusiness happened on the 12th of July at the Frankfurt Stock Exchange. It was part of a program for promoting national agricultural and livestock products in Germany, which started even before the World Cup and lasted throughout the competition.