• Categories
  • Archives

Brazil’s Credeal: Exporting Notebooks Is Good Business

Credeal, a school supplies factory from the southernmost Brazilian state of Rio Grande do Sul, has already shipped nine tons of notebooks to Lebanon since it started exporting to the Arab country, two and a half years ago.

The factory found in the Lebanese market a faithful client, the store Crislly, which has been buying its products yearly since 2004. According to the technician at the exports department at Credeal, Doani Pavan, sales started after a contact made with the importer in a fair in Europe.

In the first year, the company from Rio Grande do Sul exported three 20-foot containers to Lebanon, in the second year it was four 40-foot containers and this year of 2006 two 40-foot containers have already been shipped.

The products sold to Crislly, according to Pavan, are the high-standard hardcover notebooks. The technician states that Credeal aims at expanding exports to the Arab countries.

Lebanon is only one of the countries in the factory’s list of importers. Credeal sells to about 15 countries, amongst them the United States, Chile, Argentina, Honduras, Paraguay and Peru.

Exports, which started in 1999, represented 15% of the company’s revenues last year, which totaled R$ 179 million, the equivalent to US$ 84.0 million. This year, according to Pavan, external sales should account for 17% of the factory’s total revenues, which, according to internal forecasts, will be of around R$ 200 million (US$ 93.9 million).

Credeal produces between 30,000 tons and 35,000 tons of products per year. As well as the notebooks, the company produces bags, school backpacks, pencil cases, files and file paper.

The production happens in two industrial units, one in the city of Serafina Corrêa, in Rio Grande do Sul, and the other in Astorga, in the state of Paraná, also in the south of the country.

As well as their own brands, Credeal makes licensed products. In their catalogue there are notebooks, backpacks and bags with the sporting articles brand Mormaii, as well as notebooks with the children’s comic book characters Turma da Mônica (Monica’s Gang), musical groups Green Day and Iron Maiden, characters from the animated movie Ice Age, and the Mexican sitcom character Chavo del Ocho on the cover. Amongst the brands by Credeal are Abelzinho, Bicho Vivo, Business, Rastro, Happy Adventure and Happy Festa.

Contact

Credeal
Telephone: (+55 54) 3444-3550
Website:
www.credeal.com.br

Anba

Tags:

  • Show Comments (1)

  • ch.c.

    Quite laughable and unheard yet……
    – that these goods (PCs) are sold in TONS….. !!!!!!!
    – if 35000 tons will be worth around 200 millions, this would equal around
    6 Reais per kilo !!!!!

    Highly doubtful this include many PCs….EVEN OLD PCs !!!!!!!

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazilian Industry Sees Brazil’s GDP Falling 0.4% This Year

Brazil's National Confederation of Industries (CNI) announced this June 25 that it projects a ...

Elis, alive and well in the world

This year Elis Regina would have turned 50 if not for a tragic drug ...

Brazil Starts to Plan How to Use Its New-Found Oil Riches

Brazil's minister of Planning, Paulo Bernardo, confirmed that the Brazilian government intends to change ...

Brazil: New Arab Summit on the Making

The next Summit of South American-Arab Countries will take place in 2008. This information ...

No Presidential Candidate in Brazil Gets Endorsement of King-Maker Marina from Green Party

Brazilian presidential candidate and Green Party Senator Marina Silva from the state of Acre ...

A Whiff of the 60s in Brazil

Why recall episodes from Brazil’s past? Because the more the elites try to hide ...

Brazil to Host Preparatory Encounter for Earth Summit Rio+20

Brazil will host a global debate on the climate and the semiarid between the ...

Brazil Praises Encounter Between Lula and EC President

Brazil’s Minister of Finance, Antônio Palocci, said that the  Janunary 28 meeting between Brazilian ...

Brazil Tells World ‘Keep Off, the Amazon Is Ours’

Nelson Jobim, the Brazilian Defense Minister stated that the Brazil's Amazon sovereignty is non ...

Brazil’s Petrobras Chooses U.S. PR Firm

Brazil’s oil giant Petrobras – Petróleo Brasileiro S.A., has chosen global investor and public ...