• Categories
  • Archives

This Brazilian’s Passion for Flowers Bloomed into a Prosperous Business

Flower grower Eulália Farrath manages a flower and ornamental plant production farm in the city of Martinho Soares, in Minas Gerais. It all started as a hobby.

Dona Nenê, as she is known, explains that she did not meet her Lebanese grandmother, but she inherited from her mother her passion for plants and for Arab cuisine.

"I grew up seeing my mother taking great care of each plant and preparing kibbehs and grape-leaf rolls with great love," she said. "I remain faithful to the recipes brought from Lebanon to this date," she guarantees.

Dona Nenê recalls that she started growing flowers without planning to make a business out of it, growing them in her back yard. She was soon invited by her friends to participate in the Association of Ornamental and Exotic Plant Growers of Manhuaçu and Region (Appoex) and started operating in a more professional manner.

Little by little she increased the area she grows plants on and the production, which was between 30 and 40 dozen flowers a week in 2002, rose to 350 dozens a week last year.

"We started investing in tropical flowers, which are not very well known in the region. But I am betting on them. I think we are going to make a lot of money," stated the businesswoman.

Apart from Eulália, two other people have also been hired to help her, and her four children dedicate a little of their time to the flowers. But it is she who manages the farm.

"How to produce, what to produce and whom to sell to is all decided by me. I then pass the tasks on to other people," she explains.

Nowadays, the association in which Dona Nenê participates is receiving the support of a project accompanied by the Strategic Management Guided to Results methodology adopted by the Brazilian Micro and Small Business Support Service (Sebrae).

The businesswoman sells her produce to all cities in the southeastern region of Minas Gerais and also to some cities in the neighboring state of Espí­rito Santo, also southeastern.

"As they are tropical flowers, our main clients are the owners of buffets and companies specialized in party decoration," she explained.

Dona Nenê is so optimistic that she believes she may start exporting in 2007. "We are dreaming with that. But I know that to compete on the foreign market your quality must be excellent and you must have adequate packaging," she states.

According to her, an agronomist from Costa Rica visited her property last year and stated that there is much market for tropical flowers on the foreign market. "Apart from that, we already have examples of Brazilian states like Alagoas which are successful exporters," pointed out the flower grower.

The success of Dona Nenê’s enterprise has already become renowned. She was one of the three winners of award "The Best Entrepreneurs of Brazil", promoted by Citibank, disclosed on December 4, in São Paulo. The businesswoman from Minas Gerais came in second place and won a 3,900 reais award (about US$ 1,800).

Contact
Telephone: (+55 33) 3342 2086

Anba – www.anba.com.br

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazilian Shaman Urges World to Sign Indian Rights Law

Davi Kopenawa, a Yanomami shaman from the Brazilian Amazon, dubbed "the Dalai Lama of ...

The Bottom Line

By Brazzil Magazine Cardoso was elected because of his success, as Finance Minister in ...

Brazil’s CVRD Gets Canada’s All-Clear to Take Over Inco

Brazil’s Companhia Vale do Rio Doce (CVRD), the giant iron ore miner, announced that ...

Brazilian President Vows to Contain Inflation and Maintain Growth

In the latest warning against surging consumer prices in Brazil, Brazilian President, Luiz Inácio ...

As Brazil’s President Dilma Will Have to Prove She’s No Lula’s Puppet

Though less than a week has passed since the crucial Venezuelan National Assembly elections, ...

Brazilian Labor Minister Luiz Marinho

Brazil Creates a Quarter of a Million Jobs This Year

In February, 148,019 formal jobs were created in Brazil, according to a report published ...

Ah!Mazon

Located in the northwest of Brazil, Roraima, which was upgraded from territory to state ...

Amazonas State Has US$ 17 Million at 1.5% for Brazilian Green Entrepreneurs

Amazonas state governor has announced that his administration will supply, beginning next year, 30 ...

Washington’s Nightmare Come True: Castro Celebrated by Brazil and South America

Brazil and Argentina are already the number one and two economies in South America, ...

Gas Retailers in Brazil Accuse Sugar Mill Owners of Lack of Scruples

According to the Retail Fuel Merchants’ Syndicate (Sindicomb), the problems that the Brazilian federal ...