Brazil Gives the US and Europe a Taste of Its Diverse Cuisine

Moqueca, a Brazilian typical fish dish Marketing Brazilian cuisine in foreign land, taking Brazilian dishes to other countries and helping to turn food into a tourist attraction. These are some of the goals of the Brasil Sabor ("Brazil Flavor") movement, created by the Brazilian Micro and Small Business Support Service (Sebrae), the Brazilian Association of Bars and Restaurants (Abrasel) and the Ministry of Tourism.

To that extent, appearances of Brasil Sabor in foreign events have already been scheduled.

On May 2006, Brasil Sabor featured at the National Restaurant Association (NRA) Show, in Chicago, a fair for American bar and restaurant owners. Participants and visitors at NRA, from the United States and other countries, had a chance to taste delicious dishes of the Brazilian cuisine, such as cheese bread, guava paste, milk candy, escondidinho (a dish made of jerked beef and white carrot), and guaraná (traditional Brazilian drink made of the guaraná plant seed).

"It was odd. People would look at the dishes and seem sort of suspicious, but once they tasted them, they were delighted," says the president of Abrasel, Paulo Solmucci.

In June, Brasil Sabor was in New York. For two weeks, four Brazilian chefs cooked typical dishes at the restaurant of the United Nations (UN). Solmucci recalls that the dishes that pleased the UN employees the most were moqueca (fish stew), baked pork loin, acarajé (traditional spicy bean fritter, characteristic of the northeastern Brazilian state of Bahia), and quindim (egg and coconut custard) for dessert.

The average number of meals served at the UN restaurant was 250 to 300 a day. On our second week there, the number of meals reached 800," says proudly the president of Abrasel. "We cooked them some dishes that are simple for us, but the restaurant regulars were fascinated," he claims. "This attests to the quality standard of our food."

For 2007, there already is a schedule for Brasil Sabor abroad. The movement will return to Chicago for the NRA event, and then it will travel to London in November. According to the movement's organizers, in addition to England, two other European countries will host the Brazilian cuisine. Those will probably be Spain and Portugal, according to the Abrasel.

To the national manager for tourism projects at the Sebrae Collective Support Unit for Trade and Services, Dival Schmidt, in addition to promoting Brazilian cuisine abroad, the participation in events such as the NRA contributes for Brazilian institutions and businessmen to keep track of the latest techniques in countries such as the United States and France.

"We obviously do not intend to replicate French cuisine in Brazil, but we can learn French food preparation techniques," claims Dival Schmidt. "Our cuisine already has a wealth of flavors. We just need to incorporate some systematizations and concepts," he says.

To Paulo Solmucci, if on the one hand Brazilian cuisine stands out for its diversity, on the other hand, that same variety prevents the dishes from being immediately recognized by the foreign public, as is the case with the French, Mexican, Chinese, Japanese, Italian, Arab and Spanish cuisines.

"In Brazil, the cuisine is totally different from one state to another," claims Solmucci. "These foreign events may serve for people in other countries to become aware of our ethnic and cultural variety, so they can understand the diversity of our cuisine," he says.

In the opinion of Dival Schmidt, Brazilian cuisine must be promoted both abroad and domestically, since each region has its own typical dishes, which are not always known in the rest of the country. "Amazonian states such as Amapá (N) have wonderful fish recipes, which require more promotion."

According to Schmidt, an initiative aimed at promoting the diversity of Brazilian cuisine in the domestic realm was the Brazilian Tourism Salon, held in the southeastern Brazilian city of São Paulo in 2006. During the event, Abrasel built a food court featuring two typical dishes from each state of Brazil.

Tags:

  • Show Comments (2)

  • kelly k

    COMIDA BAIANA E NÀƒƒO CARIOCA OU PAULISTANA!
    there is no ONE brazilian cuisine. BAHIAN cousine is nothing like GAÀƒšCHO cuisine.
    I want our products from bahia being promoted as BAHIAN couisine, and not as generic brazilian feijoada or churrasco.

  • AES

    Pan Am Games
    I hope Brazilian cuisine will be well represented at the Pan Am Games as it is an opportunity to introduce Brazil’s culinary arts to the world. Just get a booth.

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazil’s Bradesco Is World’s 9th Most Valuable Bank Between Chase and Barcklays

Ten Brazilian banks are among the 500 most valuable banking brands in the world, ...

Brazil to Privatize 3,000 Km of Federal Highways by April

According to Brazil’s presidential Chief of Staff, Dilma Rousseff (chefe da Casa Civil). the ...

Inflation Fear Leads Brazil Central Bank to Raise Interest Rates by Steep 0.75%

The central bank of Brazil raised interest rates by 0.75% to 13% on Wednesday, ...

Brazil Tumbles 41 Points to 99th Place in Press Freedom While US Drops to 47th

The international freedom of press organization Reporters Without Borders has placed Brazil in the ...

Brazilian photographer Sebastião Salgado

Brazilian Salgado Aboard Antarctica Ship

In a United Nations-backed project, a two-masted ship will set sail this month from ...

No More Last Decade for Brazil, Says IMF’s Director

The International Monetary Fund (IMF) is pleased with the results achieved by the Brazilian ...

Thai Army and Navy Buy Brazilian Embraer’s Long Range Jet

The Royal Thai Army and the Royal Thai Navy have signed agreements to buy ...

Brazilian Bill Makes Money Laundering a Graver Crime

Brazilian President Luiz Inácio Lula da Silva presented, on Wednesday, August 24, a draft ...

Despite 94 Deaths and 100 Buses Burned Brazil Is Not in Civil War

Gunther Rudzit, who has a Ph.D. in political science and has worked at Brazil’s ...

4.4 Million Brazilians Are in College, a 27% Jump

According to a new study, the Gains of Education on the Labor Market, higher ...