Carrefour Becomes Largest Supermarket Group in Brazil

Carrefour supermarket in Brazil The French group Carrefour has signed an agreement to acquire the Brazilian supermarket chain Atacadão for US$ 1.09 billion. With this purchase Carrefour becomes Brazil's leader in terms of sales in the area of supermarkets and hypermarkets displacing the Brazilian group Pão de Açúcar from the top position.

Last year Carrefour had US$ 5.2 billion in sales in the country while Atacadão sold US$ 2 billion, representing a 4% market share

Wal-Mart and Pão de Açúcar were also trying to buy Atacadão, which ended up being swallowed for US$ 1.1 billion by the French company. Atacadão had been on the market for sale for three years and most experts in the area were betting that Wal-Mart would be the final winner.

Atacadão is a leading operator of discount hypermarkets in Brazil, operating 34 stores across the country, of which 17 are located in Sao Paulo state. Atacadão's property portfolio consists of 214,000 m², of which over 90% is freehold.

This acquisition is part of Carrefour's strategy to reinforce its presence in key growth markets through a locally adapted multi format approach. With this investment in discount hypermarkets, Carrefour is able to reach a complementary segment of the existing customer base to hypermarkets, supermarkets (Carrefour Bairro), and hard discount (Dia).

Carrefour's operations in Brazil consist of 109 hypermarkets, 34 Carrefour Bairro and 258 Dia hard discount stores.

Tags:

You May Also Like

Makers of Brazilian Miracle Diet Pills Arrested in Brazil

Brazil's Federal police arrested this Wednesday, September 19, ten people involved in the making, ...

Brazil Says FARC Guerrillas Have Base in Brazilian Territory

According to secret Federal Police reports, extracts of which were published Sunday by daily ...

Brazil Not Out of the Woods Yet. 1.3% GDP Growth Lower than Expected

According to the official release on Thursday from the Brazilian statistics office, the IBGE, ...

Being and Becoming

Mario Quintana is probably the greatest poet in (at least) the history of his ...

Brazil Is in Doha, Qatar, for UN Conference on Financing for Development

Brazil will be participating in the Follow-up International Conference on Financing for Development to ...

Comparing Education Between US, France, Argentina and Brazil

In Brazil the basic education system consists of eight years of elementary school, plus ...

Tourist: Not a Bad Word in Brazil Anymore

Brazil intends to make an effort to change world tourism statistics which show that ...

Oil Bomb May Explode Another Presidency in Bolivia

Bolivian President Carlos Mesa faces further political turmoil. To the dissatisfaction of multinational energy ...

Brazil’s President-Elect Hints She’ll Do Whatever Is Needed to Strengthen Dollar

Dilma Rousseff, Brazil’s president-elect, admitted her administration would take all the necessary measures possible ...

Under Complicit Silence of Nation Lula Is Swindling Brazil with the Rafales

Were it not for this kind of collective abduction that we are all subjected ...