Brazilian Food Company Sadia to Open Factory in Russia and the Emirates

Sadia's symbol, Henrietta, in the Arab world Brazilian food sector company Sadia, intends to build a factory in the United Arab Emirates in 2008. Investment should total 100 million Brazilian reais (US$ 57 million) as informed the chairman of the company's board of directors, Walter Fontana Filho, in an article published Wednesday, October 31, in the São Paulo financial daily Valor Econômico.

Sadia is the 18th largest food company in the Americas and second biggest in Brazil, behind Perdigão, which became first in the food sector in the last few days, The new Arab factory is going to process beef and chicken to supply the great demand in the region.

Company exports to the Middle East total US$ 550 million a year. In the first nine months of 2007 alone, of the total Sadia exports of 2.4 billion Brazilian reais (US$ 1.4 billion), 22% were to the Arab market.

"Due to exports, we already have operations in the Emirates (sale and distribution), with 20 employees in Dubai. What is most important is development of a local project. In future we may be able to develop partnerships in the country. Acquisitions or leases are also not discarded," stated Fontana.

Sadia has been exporting to the Arabs since the 1970s. The company was the Brazilian pioneer in product sales to the Middle East. The organization started exporting whole chickens to the Arabs and introduced the consumption of chicken pieces in the region in the 1980s. "There they call us Sádia. We are 'top of mind' in chicken," he explained.

Halal slaughter, which follows Islamic rules, was an important measure adopted by the company to win the market. The Middle East is so important to Sadia that the brand has exclusive advertising campaigns for the region. As is the case with Brazil, the advertisements are starred by a character. Chicken Henrietta is very successful in the Arab world.

Abroad, apart from the Middle East, the company only has an exclusive advertising campaign in Russia, where the first international Sadia factory is being built. The company invested 92 million reais (US$ 53 million) in the construction in partnership with a local company, Miratorg. The unit is going to start operating in January 2008 and is going to industrialize chicken and pork.

Fontana also stated that the Sadia industrialization process is not going to stop with the factory in the Emirates. In 2009, another plant abroad should start being built, with investment of 100 million (US$ 57 million). According to him, the new projects are in line with the company growth strategy.

In the first nine months of 2007, the company posted gross revenues of 6.9 billion reais (US$ 4 billion), with net revenues of 6.1 billion reais (US$ 3.5 billion), a performance 25% greater than in the same period last year.

The company's net profit reached 156.4%, totaling R$ 394 million. In terms of volume, sales registered growth of 11.8% and reached 1.55 million tons.

Sadia currently employs around 49,000 people and, through its Agricultural Sponsoring Program, has partnerships with around 10,000 poultry and pork raising farms.

Sadia was established in 1944 and is headquartered in Santa Catarina in Southern Brazil. Apart from chicken, the company also produces food made from pork, cattle and turkey, and also makes pasta and margarine. The enterprise exports around 250 products to 92 countries.

Sadia has a total of 13 industrial units, two cattle farms and distribution centers in seven Brazilian states. Abroad, they have trade offices in 11 countries, like Panama, Chile, Uruguay, Argentina, Germany, England, Russia, Turkey, the United Arab Emirates, China and Japan.

Most of Sadia's units are located in southern Brazil. Five industrial units are located in the state of Paraná, in the cities of Ponta Grossa, Dois Vizinhos, Paranaguá, Toledo and Francisco Beltrão.

Santa Catarina has two units, one in Chapecó and another in Concórdia. In Rio Grande do Sul, the company also has a unit in the city of Três Passos. Sadia also has units in Minas Gerais (Southeast), in the city of Uberlândia, in Rio de Janeiro (Southeast), in the city of Duque de Caxias, in Mato Grosso (Midwest), in Várzea Grande and Lucas do Rio Verde; and also in the Federal District, where Brazilian capital Brasí­lia is located.




  • Show Comments (10)

  • Mr. Azim

    frozen chicken parts&whole
    Dear: Mr/Ms. Sir.

    Mr./Mis- Sir. Our Company wants to know the prices for:
    -Brazilian Frozen Chicken Leg Quarters ANY Brands-15kg ( but good price )
    – Brazilian Frozen Chicken Franks- (Canadian Sausage-if you have), ZABIHA HALAL), Dagranja/ Orion Brands, And any kind of chicken Franks do you have.
    – Quils: all sizes And Good Price please?!
    – Chiken brest , Dramastiks. Whole CHiken from 900gram – 1300gr.
    What else you have let me know with prices & sizes,

    Thanks & REGARDS
    FOR Exporting to ASIA WE ARE REGARDING FROM 9-years AGO& we finding the best partners for joining with us.

    From: Mr. Azim – ( Zulola – Frozen foodstuff-UAE).
    em@il: []
    contact#: 971509370157

  • hasdawg_90

    Is Sadia Chicken Halal?
    Is Sadia Chicken In Brazil Halal? And I need A proof photo send throught this email:

  • mr ibrahim

    food inquiring
    Dear Sir .

    I got your contact from your country’s business directory, My name is Mr. ibrahim ahmad one of the West African Orphanage Home (WAOH ) There is contract for food stuff supply, the contract is made to sustain west African Refugees in Ivory Coast, Sierra Leone, Liberia and Sudan, I have confidence that your company can supply one or more of the items below- .

    1. Rice
    2. Beans
    3. Powder Milk
    4. Sugar
    5. Vegetable Oil
    6. Used Cloths
    7.Wheat Flour
    8. Onion

    If your Company can supply any of these products please reply me, then I will help you to get the contract through my office, by sending you the
    Contract Application Form, You will receive the complete payment
    of the contract value before shipping your goods.Port of destination is TOGO LOME Sea Port.

    Mr ibrahim

    Rue Badalabougou Aci / Port 16 Outo Garage.
    Tel / Fax :-00223 78171520
    wwebsite :

  • jung sangwon


    my company deal with broiler growth addtive ingredients. and we make bird repellent products.

    lately outbreak of bird flu has been detected in hong kong, our product will protect poultry against avian influenza.

    we hope your attention.

    thank you.

  • mohammed osman

    I am the owner of some restaurant In saudi Arabia, and i need some information about your chiken all kind

  • ateeq

    sir ,if u dont mind please give me the contact email of sadia halal company in brazil,and also provide me some other email through which i can contact to the deepartments of sadia specialy HRD,,,so sir i am gravously waiting for your answer,,,thank you for this ack of kindness,,

  • Rabiyakhan

    Is Sadia Company Food Halal?
    Is Sadia Company Food Halal If Yes..Please Send me Proof


    want the Sadia phone &adress ?
    I had tryied to call Sadia company and its not work,please if you have the another number send to me thanks.

  • Khadim

    Looking for Sadia’s product ..
    Hello there ..

    Would you pls kindly send me the information about SADIA’S company’s products. I am a supplier in hong kong market and need to to wants to buy chicken tikka’s, Chicken burger’s and etc from SADIA’S company .. If your Company can supply any of these products please reply me, then I will help you to get the contract through my main office iN Hong Kong, by sending you the
    Contract Application Form, You will receive the complete payment
    of the contract value before shipping your goods.Port of destination is Hong Kong Port.

    Best regards,
    Khadim R ..

    Asian Trading Company
    Mob: 00852-9344 1181

  • Nasir

    Import of Hallal Chicken Meat
    We are in distribution of Mutton and Beef in GCC countries. We have now started distribution of Frozen Chicken Meat. Therefore i am looking for a supplier from Brazil for Frozen Whole Chicken, Chicken Parts particulary Breast Fillet, Wings, Thigh, Whole legs.
    Please contact us with the prices
    Best regards
    Meat Distribution Co
    Muscat, Oman
    cell: 968 92595829
    Cell no

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