• Categories
  • Archives

Brazil Vows to Let Viewers Shape the Country’s New Public TV

Brazil's public television TV Brasil Brazil's public television, TV Brasil, started broadcasting this Sunday, November 2. The government-sponsored television channel was established after a merger between TV Nacional, TV Educativa of Rio de Janeiro and Educativa of Maranhão. It is managed by the recently established Brazil Communications Company (EBC).

EBC president, veteran journalist Tereza Cruvinel, sees public television as the compliancy with a constitutional forecast, through which the Brazilian broadcast system should be complementary, including private, state-owned and public channels.

"The commercial networks fulfill the important part of Brazilian integration and state-owned stations are used legitimately for governments and other authorities to account for their activities.

"But we don't yet have a public television channel, a generalist one, with programs for all age groups, from children's programs to television news, being controlled by a mechanism with direct participation from the society, as is the case with our curator council," said Cruvinel.

According to the journalism manager at EBC, Eduardo Castro, it will be through suggestions and interactive participation of viewers that the program grid will be built and adapted progressively: one of the mechanisms to be launched will also allow for viewers to send material in video format, for possible broadcasting during programs.

The main engagement of TV Brasil, according to Tereza, will be pluralism: "We are neither going to fight nor to dispute the audience with other television channels.

"The channel is coming to add. If you do not want to see football on commercial television and prefer a documentary on public TV, you will have this alternative."

ABr

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Job Market Grows 5% in Brazil

The real growth in revenues of the Brazilian industry in February increased 1.5% compared ...

Can’t Lula’s PT and Cardoso’s PSDB Just Get Along?

In 1994, Brazilian voters expressed their desire for change in the country when they ...

For 25 Years We’ve Been Perfecting Our Know-How of Mass Struggle in Brazil

In January 1984, there was a process of re-ascension of mass movements in Brazil. ...

Brazil’s Fiscal Deficit reaches US$ 52 billion, 3.17% of GDP

In November, the effort to save made by the three levels of the government ...

Blacks in Brazil Start Working Earlier and Retire Later than Whites

Brazilian blacks tend to enter the job market at an earlier age and spend ...

Brazil’s Universal Care for AIDS Patients at a Dead End

Rising costs for drugs is threatening Brazil’s ability to provide free AIDS medication to ...

Only 35% of Brazilians Rate Lula’s Administration as Good

The approval rating of President Luiz Inácio Lula da Silva’s personal performance fell four ...

Chí¡vez Wants Brazil to Convert Its Car Fleet to Use (Venezuelan) Natural Gas

The projected gas pipeline extending for nearly 10 thousand kilometers and linking Venezuela, Argentina, ...

Unicef Donates to Stop Deaths of Brazilian Indian Kids

The United Nations Children’s Fund (Unicef) announced the donation of US$ 100 thousand for ...

Brazil’s Congress Clear Lula of Any Wrongdoing

A Brazilian congressional committee has absolved Brazil’s President Luiz Inácio Lula da Silva of ...