Nissan Brazil Invests US$ 150 Million and Introduces New Car

Nissan Xterra Japanese vehicle assembler Nissan has just announced the production of a new model at the plant installed in São José dos Pinhais, in the Greater Curitiba region (capital of the southern Brazilian state of Paraná). It is a passenger car that, according to the company, should cost less than other vehicles in the same category, currently imported from Mexico.

The production of the model integrates the business plan of the company, which forecasts a US$ 150 million investment in Brazil, by 2009.

The final price and launch date for the new car have not been defined yet. It is going to join the other two models that the assembler produces in Paraná: the Xterra sports utility vehicle and the Frontier pickup. According to information supplied by the company, the new model might be the flagship for the brand's expansion in Brazil.

Nissan forecasts to end its activities in 2007 in Brazil with approximately 11,500 units sold, a growth greater than 100%. It is the best result in the history of the assembly company in Brazil, since the beginning of its operations, in 2001.

In the accumulated result from January to November, the company sold 10,077 units, twice the amount sold in the same period last year. In the wholesale market, in November, over 2,000 units were sold.

"Besides the launches, one of the main highlights this year was the progress that we made in several fields that will provide support to the future increase in local production," explains Thomas Besson, president at Nissan Mercosur.

"We have reinforced our engineering and are working hard on the nationalization of parts and components, which will ensure cost reduction and increased speed and productivity in years to come."

In 2008, Nissan expects to expand its presence in the Brazilian market. Presently, the company owns 65 concessionaires in 26 Brazilian states and in the Federal District, which ensures it 75% coverage of the national territory.

The aim is to end 2008 with an 85% coverage rate, investing mainly in cities in the interior of the country. "Next year will be strategic. We should reach the mark of 17,000 units sold by the end of 2008," Besson forecasts.

Nissan inaugurated its production in Brazil in 2002, with the manufacturing of pickup truck Frontier at the CVU (Curitiba Utilitarian Vehicles), in São José dos Pinhais. Afterwards, assembly began for the Xterra sports utility vehicle.

From January to November, the Brazilian plant of the assembly company produced 8,673 vehicles, sold in Brazil and exported to the Mercosur member countries and to Mexico. By the end of the year, exports are expected to total 5,695 units.

Omar Nasser works for the FIEP (Federation of Industries of the State of Paraná).

Tags:

  • Show Comments (1)

  • João da Silva

    Omar Nasser
    Nissan was wise to choose the right state in Brasil to invest.PR is rich and Paranenses are serious people. I wish all the best for Nissan and if their car is rightly priced, I might even consider changing my current brand to theirs.

    Hope this new car comes with automatic shift, power steering and air conditioned.

    Regardless, my congrats to PR and Nissan.

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Street Smart

When Curitiba, a city on the southern state of Paraná, does something the world ...

High Inflation Doesn’t Deter Bulls in Brazil

Latin American stocks were mixed to higher, with Brazilian stocks advancing, as signs of ...

Brazil’s Answer to McDonald’s Gets 44% Net Profit Boost

Brazil Fast Food, better known as Bob’s, a 451-outlet fast-food chain and the second ...

Bradesco Buys American Express’s Operations in Brazil

Latin American stocks moved collectively higher on the day, with Brazil gaining more than ...

Brazil Furniture Growing Fast in Arab World

The Brazilian Export Promotion Agency (Apex) and the Brazilian Furniture Industry Association (Abimóvel) signed ...

Regis Silva Brings Brazil’s Abundance and Famine to America’s Art Scene

To gain entrance into the work of Brazilian artist Regis Silva, it is important ...

What Brazil Lacks Is a Project of Inclusion

Over the decades we have created in Brazil the idea that economic growth is ...

Brazil and Argentina Ban US Dollar in Their Trade Transactions

Mercosur’s leading members Argentina and Brazil have agreed on a pilot Project to eliminate ...

Rural Workers Invade Bank of Brazil to Make Their Case

On the morning of March 11, dozens of farmers involved in the social movements ...

Brazil’s Agro Exports to Middle East Grow 55%

Brazilian agribusiness exports to the Middle East have risen 55% from January to September ...