For Brazil’s Shoe Maker Pampili There Is No Crisis

Brazil's Pampili shoes Through work and promotion strategy of its brand, to make it strong and respected, Pampili, a maker of children's shoes from the city of Birigüi, in the interior of the state of São Paulo, Brazil, is able to keep fidelity among international clients, even in times that are unfavorable to exports.

The Arab countries, to which the company has been exporting for eight years, are the main destination market. In the Middle East, buyers include Saudi Arabia, Bahrain, Qatar, the United Arab Emirates, Jordan, Kuwait, Lebanon, Oman and Syria. The first steps in the direction of North Africa were much more recent and started in Egypt.

"We strongly believe in the potential of the countries of North Africa. We are greatly interested in developing growing work and with lasting contracts, as is the case with the Middle East," guarantees the international sales coordinator at Pampili, Carlos Passarini.

"Nowadays, in the Arab world, when it is said that the product is Brazilian, they know that it is quality. Many people who bought from the Chinese due to their prices now prefer to pay more for a better product," he pointed out.

According to Passarini, all the shoes made by Pampili have stamps by the Brazilian Technological Center of Leather, Footwear and Related Industries (Ibetec), showing that they comply with high quality norms and standards.

"The stamp shows that our shoes do not harm little girls' developing feet and guarantee comfort and stability," explained the coordinator.

According to him, Pampili works within the 5P concept, i.e., point of sale, product, price, promotions and personnel. "Each 'P' is worked and developed. The brand is now our great differential, complemented by the company policy of awareness, responsibility and by the Ibetec stamp," said Passarini.

So as to comply with all the orders for the next collection, to start being delivered in July, the company is operating at full capacity, with production of 40,000 pairs of shoes a day, generating 3,000 jobs, including direct and indirect employees. There are over 1,000 different models, from sandals to boots, ranging as high as size 7.5 (UK). All the models are exclusively female.

"We want to be the inspiration present in the girl's world, making her dreams into happiness," stated the executive. "More than exporting products, we want the whole world to learn the concepts and values that make Pampili into a unique and happy company. Trust, engagement, knowledge, humility and respect are the basis for our business, our decisions and our relations," he added.

Currently, foreign sales are responsible for 15% of company revenues. Apart from the Arab countries, Pampili exports to Latin America, Europe and other nations in Africa. Participation in fairs, visits and prospecting new clients are routine for the company. In June, Pampili is going to participate in the Expo Riva, in Riva del Garda, Italy, where the organization plans to meet importers from all over the world.

Service

Pampili
Site:
www.pampili.com.br
Telephone: (+55 18) 3643-2385

Anba

Tags:

Ads

You May Also Like

Brazil Joins G-77 in Doha to Condemn US and EU Farm Subsidies

The need for reform of the United Nations (UN) was a consensus among the ...

Brazil Creates World’s Third Largest Bourse, the US$ 20 Billion BM&F Bovespa

Cade (Administrative Council for Economic Defense), the Brazilian antitrust authority, approved the merger between ...

US and Argentina Get Lion Share of Brazilian Petrobras US$ 16 Bi Investment

Petrobras, Brazil's state-controlled oil and gas multinational announced its international 2009/2013 investment plan totaling ...

Iron Ore Makes Espí­rito Santo Brazil’s Second Largest Exporter to Arabs

Brazil’s southeastern state of EspÀ­rito Santo has risen from fifth to the second place ...

Prosecutors Want to Close Airport After Brazil’s Deadliest Plane Accident

Brazil's Federal Public Prosecutor's Office has filed a civil action requiring  "the suspension of all ...

13 Years Later Brazilian Journalist’s Murderer Still Unpunished

The IAPA (Inter American Press Association) called on newspaper readers throughout the Americas to ...

A French Touch

A roar made the house shake. A blood cascade gushed over the man! The ...

Only End of Land Disputes Will Solve Indian Problems in Brazil

A new pediatric unit, with 20 beds, was inaugurated earlier this month at the ...

Brazil and the Jeitinho: A Cultural Lesson in Bahia

I couldn’t help to think about that word jeito. What sort of magical thing ...

Brazil’s Hunger Minister Says Country Is Winning Fight Against Absolute Poverty

According to Brazil’s Minister of Social Development and Hunger Combat (MDS), Patrus Ananias, the ...