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Brazil Starts Big Push Overseas to Draw Tourists

Gramado Tourism Festival in Brazil Brazil's Embratur, the Brazilian Tourism Institute linked to the Brazilian Ministry of Tourism, is planning to promote more than one hundred actions in foreign countries up to June next year, in order to promote Brazil as a tourist destination.

The schedule was launched June 18 by the president of Embratur, Jeanine Pires, during the 3rd Tourism Salon – Routes in Brazil, which should continue until Sunday, June 22, in the southeastern Brazilian city of SΓ£o Paulo.

In 2008 and 2009, actions to promote Brazil in foreign countries will focus mostly on end consumers, including advertising campaigns and press relations. The plans forecast several activities directly turned to the market, such as participation in trade fairs for the tourism sector, seminars for tourism operators and business meetings.

"Our objective, as usual, is to expand the flow of foreigners into Brazil and increase the entry of funds in our country by means of international tourism," stated Jeanine. Along with the schedule, the beginning of advertising campaigns was also announced. Beginning on September 2008, a continual international media campaign will take place in 13 different countries.

The 3rd Tourism Salon's main theme this year is Travel Across Brazil in a Single Place.

The event aims to promote Brazilian tourist routes, allowing the public to experience attractions offered by different destinations, such as cuisine, handicraft, and artistic and cultural manifestations, in addition to offering travel packages and a space for agencies and operators in the sector to expand their businesses.

Gramado Festival

Meanwhile, the Gramado Tourism Festival, to be held in November in the city of Gramado, a traditional tourist destination in the state of Rio Grande do Sul (South Brazil), is talking about its desire to attract Arab exhibitors and visitors.

The owners of the company that promotes the event, Marta Rossi – Silvia Zorzanello Feiras e Empreendimentos, whose names are the same as the company's, visited the Arab Brazilian Chamber of Commerce in SΓ£o Paulo (SE Brazil) yesterday (18th) to discuss, with the Market Development coordinator at the organization, Rodrigo Solano, Arab participation in the event.

Two companies based in the region, airlines Qatar Airways, from Qatar, and Emirates Airline, from the United Arab Emirates, are already going to have stands at the festival. The two companies have offices in Brazil.

However, the Tourism Festival – which functions as a trade fair – wants to attract other entrepreneurs in the segment, including the governments of Arab countries, who are interested in promoting tourist destinations in their countries. The idea is to bring both travel agents, so that they may know Brazilian tourism, and promoters of tourism in Arab countries.

"The Arab world is a very interesting civilization, different from ours. And when we do tourism, we seek different cultures," says Silvia. She claims that the Arab world, especially Dubai, enjoys great visibility in Brazil.

"The Arab world used to seem so distant. Nowadays, Europe is right over there, and the Arab world is a highly visible destination," asserts Marta. The Gramado Tourism Festival will feature exhibitors from 30 different countries, among them Cuba, Bolivia, Canada, Mexico and United States. Qatar Airways will participate in the festival for the second consecutive year, and Emirates will attend for the first time.

This year, in addition to nearly 2,000 tourism sector brands, the Gramado Tourism Festival should attract approximately 12,000 visitors. The fair is not open to the public, only to professionals in the segment, who obtain their credentials after registering.

Whereas the group of exhibitors is comprised of rental companies, hotels, receptive tourism companies, air and ground transport companies and parks, willing to sell their products, visitors consist of travel agents interested in the services offered.

The fair was created by the company owned by Marta and Silvia 20 years ago. The next edition, to take place between November 13th and 16th, will be the 20th. When the festival began, there were 40 exhibitors and little over 300 visitors, the entrepreneurs recall.

Now, it attracts visitors from all over Brazil and also from abroad, especially from neighboring countries such as Uruguay, Argentina, Chile and Paraguay. Of all the Brazilian states, the three Southern states are those with the highest number of visitors at the fair. During the festival, a congress is also held for discussion of issues pertaining to the segment, social events and business roundtables.

Service

Embratur
www.turismo.gov.br

Gramado Tourism Festival
www.festivalturismogramado.com.br

Anba

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  • Show Comments (21)

  • dnbaiacu

    Joao
    Are you trying to get them started πŸ˜€ ???

  • living in brasil

    Wake up and smell the sardines
    P.S. Don’t agree with the “pussy” assertion???

    Look at the Brazzil Mag’s banners – not the save the jungle one, but rather the ones that make money.

    Their target market sure ain’t grandma and grandpa who might come down to Brasil to spend some of their life savings wandering around dirty/dangerous streets while staying in lousy/expensive accomadations?

    Brazil business is about growing/harvesting, digging up and/or drilling to sell to the world to make the things that brasilians want to buy, but 85% of tourists coming to brasil have pussy on their minds.

    Without pussy, brasil doesn’t offer much that isn’t better elsewhere.

    JMHO.

  • living in brasil

    none
    Brazil tourist attractions:
    – Increasingly expensive pussy (thus quickly losing its once competitive advantage).
    – Increasingly crowded and “touristy” beaches and beach resorts.
    – Rampant purse-snatching, pickpocketing, petty ripoff schemes and even armed robbery.
    – Ripoff exchange houses (cambios).
    – Dirty big cities with all the pathologies, but none of the charm, of other large international metropolises.
    – Third-rate hotelery (i.e. expensive rates and lousy service).
    – An inrritating airport-tax (bring reals; they neither accept, nor change, dollars).
    – An indigenous population increasingly hostile to tourists and tourism.

    Face it, Brasilian tourism is based upon three things:
    1. Pussy.
    2. Beaches/weather.
    3. Carnaval.

    All are increasingly expensive and of diminishing quality.

    Turismo brasierio jΓ€Ζ’Β‘ era! (Brazilian tourism already happened.)

    Advice: Vacation elsewhere.

    JMHO.

  • Shelly

    [b][quote]Brazil’s Embratur, the Brazilian Tourism Institute linked to the Brazilian Ministry of Tourism, is planning to promote more than one hundred actions in foreign countries up to June next year, in order to promote Brazil as a tourist destination.[/quote]

    [/b]

    Please, also tell them the risk of loosing their lives while visiting Rio, Sao Paulo, Vitoria, etc… I think there are many more beautiful and safe places to go in the world. I went to the Bahamas 2 weeks ago on a diving trip around the Exumas, why waste money going to Brazil? The only reason I do go back every 2 years is to visit my family.
    πŸ™

  • Shelly

    tourists
    My advice to foreigners…stay out of Rio and Sao Paulo!!!

  • ch.c.

    What an idiot “Why bother? Both are insignificant these days… ”
    So true when my country with 7,5 million population :
    – Exports more than the 190 millions idiots
    – Imports more than the 190 millions junkies
    – Has more foreign tourism revenues….than the country of muds with 7000 kms of polluted beaches.
    – Has a GDP per capita of 10 times yours
    – FIRST in the ranking of the World Best Country for Environment.

    In reality….you are the country really insignificant. You strive….in killings….corruption…..slums by the thousands…..dumpsites by the thousands……..stinky and dirty cities.

    Ohhhhhh and the Arabs have made their choice….already years ago….if you did not know.

    Finally, re-read more properly the article “including the governments of Arab countries, who are interested in promoting tourist destinations in THEIR countries.”
    No doubt they will have more INCOMING tourists from Brazil. But only the wealthiest Brazilians….of course.

    πŸ˜€ πŸ˜‰ πŸ˜€ πŸ˜‰ πŸ˜€ πŸ˜‰ πŸ˜€ πŸ˜‰ πŸ˜€ πŸ˜‰ πŸ˜€ πŸ˜‰ πŸ˜€ πŸ˜‰ πŸ˜€ πŸ˜‰ πŸ˜€ πŸ˜‰ πŸ˜€ πŸ˜‰

  • jon

    Joao,
    ..cannot respond …have over 0.8 mg of Molsons in my blood right now..zzzzzzzzzzzz πŸ˜‰

  • João da Silva

    Gringo
    [quote]JoΓ€Ζ’Β£o, let me ask you: the UKΓ€β€šΒ΄s weekly, the Economist, recently wrote that Brazil is starting to À’€œbehaveÀ’€Â like a serious country (you know the baggage behind a line like that so of course the government gets a woody).[/quote]

    I am glad that you asked this question to a serious person such as my good self. The Economist of U.Kay was probably paid by Franklin Martins to say so. Please don’t think that I am unpatriotic. The Brits (with some exceptions like some of my good mates) are very cunning fellows and probably Franklin paid the “Economist”. If it is paid more, they would say (in a couple of weeks) that Brasil IS “a serious country”. It is like Standards & Poor,Fritch, etc; upgrading (or downgrading ) the rating and as you know it is becoming more than comic.

    [quote]Squidy, today, wants to create a law implementing ZERO tolerance on alcohol and driving (the most progressive anti-drinking driving law anywhere that I am aware of).[/quote]

    Squidy is an idiot, and I am sure that Ch.c is going to rush in to agree with me. I don’t know who was behind this law and I think it is another method to extract money from the Motorists. If I recall correctly the CDN laws allow you to drive with 0.8 mg of alcohol in your blood. Here also it has been similar.Now, El Squid who loves to consume generous quantity of CachaΓ€Ζ’Β§a comes says “Zero Tolerance”. Laughable, to say the least. I don’t think anybody is going to pay attention. How is he going to control the drivers smoking pot or sniffing?

    [quote](the most progressive anti-drinking driving law anywhere that I am aware of)[/quote]

    You are not sarcastic, eh? πŸ˜€

    [quote]In your wisdom, is this: pra inglese ver?[/quote]

    Thanks for not appreciating my wisdom. This is “pra canadenses ver”!

    [quote]Or, are we really on the cusp of something monumental? [/quote]

    Nope. nothing monumental. just a law that enables (temporarily) the lawyers to make money.I don’t know for how long though.

    [quote]You chuffed, or jaded? [/quote]

    Neither. Lean more towards the philosophy of Forrest, in case you have read his comments.

  • João da Silva

    Gringo
    [quote]Why bother? Both are insignificant these days…[/quote]

    Wholeheartedly agree with you πŸ˜€

    If Jon has different viewpoint, he is free to express his opinion πŸ˜‰

  • João da Silva

    Gringo
    [quote]Has anyone ever tried to get a tourist visa for Saudi Arabia? Iran?

    Lebanon, you get it at the airport upon arrival, Turkey, too (both unlike Brazil, cough cough) but as for the oil rich Islamic nations? boa sorte![/quote]

    I cant believe that you raised this topic. I can tell stories about the visas to those countries. Even the FIESC folks were bitching about the difficulties a couple of years ago!!!!

  • João da Silva

    dnbaiacu
    [quote]Are you trying to get them started[/quote]

    Trying to encourage “Gringo”, Jon and your economic Guru “Ch.c” to express their opinions freely πŸ˜‰

    Did you have a good trip to BA? Did you find any difference in prices of food items between your last trip in April and now? Keep me and Ch.c informed πŸ˜‰

  • Gringo

    JoΓ€Ζ’Β£o e a pinhΓ€Ζ’Β£o
    JoΓ€Ζ’Β£o, let me ask you: the UKΓ€β€šΒ΄s weekly, the Economist, recently wrote that Brazil is starting to À’€œbehaveÀ’€Â like a serious country (you know the baggage behind a line like that so of course the government gets a woody). Squidy, today, wants to create a law implementing ZERO tolerance on alcohol and driving (the most progressive anti-drinking driving law anywhere that I am aware of). There have been a number of developments of late, and most are fairly progressive and dare I say, civil. In your wisdom, is this: pra inglese ver? Or, are we really on the cusp of something monumental?

    You chuffed, or jaded?

  • Gringo

    [quote]Are the governments of Canada and Switzerland being invited? [/quote]

    Why bother? Both are insignificant these days…

  • Gringo

    [quote]However, the Tourism Festival – which functions as a trade fair – wants to attract other entrepreneurs in the segment, including the governments of Arab countries, who are interested in promoting tourist destinations in their countries. [/quote]

    Has anyone ever tried to get a tourist visa for Saudi Arabia? Iran?

    Lebanon, you get it at the airport upon arrival, Turkey, too (both unlike Brazil, cough cough) but as for the oil rich Islamic nations? boa sorte!

    CadΓ€Ζ’Βͺ a canta: reciprosity jΓ€Ζ’Β‘?

  • Gringo

    hmmmm
    [quote]vamos vender oque temos de melhor!! [/quote]

    Amazonia?

  • João da Silva

    [quote]However, the Tourism Festival – which functions as a trade fair – wants to attract other entrepreneurs in the segment, including the governments of Arab countries, who are interested in promoting tourist destinations in their countries.[/quote]

    Are the governments of Canada and Switzerland being invited?

  • ..

    [quote]vamos vender oque temos de melhor!![/quote]

    Favor listar outras coisas p/ vender?

  • Date

    Viva Brasil!
    Parabems Brasil!
    vamos vender oque temos de melhor!!

  • FORREST ALLEN BROWN

    also hand outs on brasilian law
    as they are used on touristas

    you forgot
    the films from sonya braga

    and mike in brasil

  • jon

    bonus DVD: Linha de Passe

  • Gringo

    Included in the international sales package is the following DVDs:

    Touristas
    Omnibus 174
    Tropa de Elite
    Manda Bala
    Cidade do Deus
    and Xuxa e as Duentes

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