Brazil's Fispal, a trade show for the food sector has a version named Fispal Northeast, which will have its sixth edition from November 4 to 7 in Olinda, in the state of Pernambuco.
According to Andréia Nunes, International Market coordinator at Brazil Trade Shows, the company in charge of promoting the event, one of the fair's aim is to bring foreign companies that already operate in the country and are willing to expand into the Northeast.
"Consumption in the Northeast grew 143% since 2002," says Andréia, to give an example of the potential of the Northeastern market for foodstuffs and beverages.
According to data compiled by Brazil Trade Shows, in the last five years, the region attracted more than 2,500 companies in the segment. For that reason, the coordinator believes that the market can be attractive. The state of Pernambuco, where the fair takes place, has the Port of Suape, through which products usually arrive in the Northeast.
Andréia underscores that the region is growing significantly due to tourism, a sector that has close ties with the foodstuff segment. In addition to showcasing food and beverages,
The 6th International Food Products, Packaging, Equipments, Accessories and Services Trade Show also displays technologies for the sector's industry, packaging, products for food services, such as industrial kitchens, raw material for food manufacturing and logistics services for the area.
The fair started being promoted in the Northeast five years ago. Events will be promoted on the sidelines of the exhibition, such as one of the legs of the 3rd Brazilian Cup of Pizzerias.
In addition to new trends in pizza preparation, a contest will be held whose finals will take place next year, during the Fispal Food Service, in São Paulo. Finalists come from ten eliminatory phases, held in the Brazilian cities where pizzas are consumed the most.
Another event held during the Fispal Northeast is the Gourmet Show, as well as cooking contests for dishes such as meat, Japanese food, pasta and typical northeastern dishes.
Last year, the Pernambuco fair received 26,148 visitors and 350 exhibiting companies. Organizers estimate business deals worth 800 million reais (US$ 508 million) to have been generated.
Among the visitors, 12% were production engineers and 11% were commercial managers. Enrolments for exhibitors may be done until the last week of October, or until sales spaces are sold out.
6th Fispal Northeast
November 4 to 7, 2008
From 4 pm to 10 pm
Pernambuco Convention center
Address: Complexo Viário Vice-Governador Barreto Guimarães, S/N – Olinda – Pernambuco state
Telephone: (+55 11) 3234 7746