In Tourism Events Brazil Only Loses to the US in the Americas

Maksoud Plaza hotel in São Paulo, Brazil Brazil is the only Latin American country among the 10 nations in the world that promote most international events. According to the International Congress and Convention Association (ICCA), the most important international organization in the sector, in 2007 Brazil was in the eight position in the global ranking, with 209 international events.

In the Americas, Brazil only loses to the United States. Since 2003, when there were 62 events and the country was in the 19th position in the ranking, the country has climbed eleven rungs. After becoming a reference in this sector, the country has been attracting the attention of neighboring markets.

This month, the Brazilian Tourism Institute (Embratur) was invited to share its experiences for the support of attraction of events and promotion of foreign events during the Expoeventos 2008, which took place in Buenos Aires, Argentina

At the meeting, which brought together the countries in the region, the Business Tourism and Event director at Embratur, Marcelo Pedroso, spoke about the institute's strategies that have contributed to consolidation of Brazil as a leader in the sector in Latin America.

Among the experiences, the director spoke about the importance of making use of the visit of event tourists to offer them alternative routes and services, so that they may spend a few more days in the country.

According to Pedroso, expectations after the event are for the Brazilian Association of Event Companies and the Argentine Association of Organizers and Promoters of Exhibitions and Events to sign an agreement for technical cooperation to promote the exchange of specific information in the sectors they operate.

"The Associations plan to elaborate a joint work plan. This will be an important step for Latin America to be integrated and to occupy more space on the global scenery," stated the director.

Anba

Tags:

You May Also Like

Brazil: Less Demand for Lobster and Cheap Dollar Cut Cearí¡’s Exports by 11%

Exports from the northeastern Brazilian state of Ceará decreased by 11.2% in June 2007, ...

Once Again Brazilian Justice Orders Halt to Amazon’s Belo Monte Dam

A Brazilian judge has ordered a halt to construction of a multi-billion-dollar dam project ...

In Europe, Brazil President Says World Needs to Shop More to Get Out of Crisis

The president of Brazil, Dilma Rousseff told reporters she did not recommend adopting harsh ...

Brazilian Indians Say Only Property Rights Will Make Them Feel Secure

The nutritional conditions of Brazil’s indigenous peoples were discussed Wednesday, June 29, at a ...

In Brazil Investors Snub Oil Price Hike

Brazilian and Latin American markets mostly advanced on the day, although Argentina moved lower. ...

Brazil Earmarks Over Half a Billion Dollars for Agricultural Research

Brazil's Agricultural Research Corporation (Embrapa), one of the companies that is mainly responsible for ...

Brazil/Mercosur and EU Discuss Trade Liberalization

The 9th Meeting of the Mercosur-European Union Commission began this Wednesday, April 13, in ...

30,000 Women Start World Protest in Brazil

Over 30 thousand women from Brazil, Canada, Cameroon, and Burkina Faso are expected to ...

Brazil: How Bolsa-Escola Made a Difference in Selma’s Life

On an unwalled lot enclosed by barbed wire, Selma Ferreira Rodrigues’s shack sheltered her ...

A Yawanawá Indian - www.yawanawa.com

World Won’t Respect Brazilian Indians Patent Rights Starting with Brazil

They still live in the middle of the Amazon forest and their culture has ...