Sotheby’s Sells Million-Dollar Properties in Brazil and Business Is Good

Minas Gerais, Brazil, farm offered by Sotheby's Crisis, what crisis? Fábio Rossi Filho, director of the Brazilian real estate branch of famous auction house Sotheby's doesn't believe there is any. According to the executive, with the global financial crisis, which affected sector credit, the country is gaining space in the global real estate market.

"Buying real estate is, once again, a good deal. It is a safe haven in times of crisis and Brazil has great opportunities to offer investors," stated Rossi.

With the market on the rise, Sotheby's Brazil hopes to end the year with sales of 1 billion Brazilian reais (US$ 481 million). "For 2009, the target is to double this figure," he added.

Currently, around 70% of the Sotheby's real estate buyers are Brazilian and 30% are foreign, but this figure should rise next year. A thermometer, according to Rossi, is the receptiveness that the group's offices in 30 countries worldwide have shown for real estate in Brazil.

This includes two branches in Arab nations, Morocco and Qatar. "In the last general meeting we had (there are four a year), in September, with all the Sotheby's offices worldwide, several Brazilian items of real estate were among the best options offered by the group," says Rossi. In the meetings, the most interesting business opportunities out of the company's 400 units were presented.

Sotheby's arrived in the country at the end of 2006, with the opening of an office in São Paulo. At the time, the company invested around US$ 5 million. The company's first year of activities was 2007. The Brazilian real estate potential, mainly for the sectors supplied by the company – the luxury market -, was being studied by Sotheby's in recent years.

"Brazil has what is necessary to offer buyers of individual units, like apartments in São Paulo, Rio and cities in the Northeast, to farms and agribusiness investment and hotels on the coast, for example," said Rossi.

The latter sector, incidentally, was reason for interest by an Arab fund, whose name was not disclosed, and is one of the Sotheby's bets to attract foreign buyers in the country. According to Rossi, in November Sotheby's is going to get a new unit turned to agribusiness, to be based in the city of Campo Grande, in the state of Mato Grosso do Sul.

Currently, among the 200 main kinds of real estate offered by the company, there are agricultural properties like Ilha and Santa Cristina Farms, in Minas Gerais, and Bahia Farm, in Bahia – which is among the most expensive properties, going for US$ 10.8 million. "The country's potential for trade of this kind of real estate is enormous," said Rossi.

In São Paulo, the value of the company's real estate varies. The client portfolio includes apartments costing US$ 700,000, US$ 1 million, US$ 2 million and US$ 3 million. The price, according to the executive, is attractive to foreigners.

"Real estate in Brazil is much cheaper than abroad," said Rossi. The company site ( confirms that, mainly when comparing the cost in Brazil and in other countries in which Sotheby's operates.

According to Rossi, real estate generally arrives at the company in three ways. Either found by company professionals or through people who want to reorganize their real estate portfolio, as they no longer use their beach house, or they want a smaller house, etc. There, according to the executive, comes the Sotheby's differential, which is "knowing what the person has to offer and what she is seeking and trying to find the best solution."

To reach foreign buyers who, in general, visit the English site, the concern is to "provide safety", in which the name, of international renown, helps very much. Explaining how the Brazilian legislation works is also an important factor. "But that is calm, there is no bureaucracy, in this case. The Brazilian legislation is favorable to this kind of deal," said the executive.

This year, the company should also open another three units: one in Natal, Rio Grande do Norte, another in João Pessoa, in Paraí­ba, and one in Maceió, in Alagoas. "We are also studying the opening of offices in Rio de Janeiro and in Florianópolis, in Santa Catarina," said Rossi.

All of these regions attract a great number of foreign tourists, so they are already known by the buyers, which makes negotiation easier. Apart from second hand real estate, Sotheby's also offers newly released ones. "And we also plan to be recognized for this service in Brazil," finished off Rossi.



  • Show Comments (6)

  • bob

    Both of you are Right! (mostly…)
    Now, now, boys. Don’t get your knickers in a knot!

    Despite Brazil’s much heralded rollout, for the first time in history, of readily available and affordable housing credit, despite Brazil’s acension to ‘Investment Grade’ status, despite all the strong, positive economic indicators…..

    The international liquidity crisis has hit Brazil, too. So, two points with which you may agree:

    (1) Big home developers like Cyrela, Gafisa and Rossi Residential were counting on credit rollout. But credit in Brazil has “dried up”!
    No wonder their share prices have plunged.

    (2) Sotheby’s, Christie’s and high end Brazilian real estate agents address markets which typically do not require credit. Whether Brazilian or foreign. Yet Brazilian real estate is very attractive.

    So, perhaps you can BOTH be right!

    Bob 🙂

  • Elaine Blodgett

    Clientes Sotheby’s realmente 99% nao precisão de credito.
    Sou corretora aqui na Florida (Tampa/Saint Petersburg/Clearwater).Trabalhei para a Christie’s antes de entrar para a Sotheby’s. Apesar de uma compania muito organizada que oferece ao cliente um marketing extraordinario, Sotheby’s faz da Christie’s um bebe tentando dar os primeiros passos quando o assunto é imobiliaria. Eu acredito que as duas tenhao a mesma qualidade quanto o assunto é Leilao de alto nivel.
    Brazil has endless opportunities. And just concentrate on 3 companies that didn’t well in numbers is not a smart way to think. Because in business when numbers go down it means opportunities for others .

  • ch.c.

    Furthermore for AES the Idiot !
    Just to have a little more red and blue in your rainbow face, just swallow this, wether you like or not :

    “Oct. 17 (Bloomberg) — Switzerland is the most expensive stock market in Europe because investors will pay up for stable profits from the country’s drugmakers and food companies.
    Switzerland is probably the best of any market in Europe,” said Orndorff, a Los Angeles-based equity portfolio manager at Payden & Rygel, which oversees $50 billion. “Earnings growth is probably going to be stronger, and you pay a price for that. The fundamentals are very good.”
    The SMI Index has dropped 33 percent this year, the smallest decline among benchmarks for 18 markets in western Europe tracked by Bloomberg. Basel, Switzerland-based Novartis AG, the maker of the Gleevec cancer medicine, posted earnings that beat analysts’ estimates every quarter in 2008. Vevey, Switzerland-based Nestle SA, the world’s largest food company, will meet its sales-growth goal in 2009, Chairman Peter Brabeck-Letmathe said this month.”

    Looks like some are less dumb than others !

    Ohhhh stupid question dear Junkie, what is the name(s) of the Brazilian Pharma Companies…in the BOVESPA ?
    Are you not a Great Country with a large population of 190 millions or so ?
    Funny that a liliputian country like mine, has at least 3 very large Pharma Compnies with LARGE WORLDWIDE SALES !!!!!

    True you are more an agribusinness and foods country ! Right ?
    Then what are the yearly sales and market capitalizations of ALL your companies in the food industry listed in the BOVESPA ??????
    Just do the maths, if you can and come back.
    ALL COMBINED they are a fraction of NestlÀƒ©, the World Largest food company. Funny again coming from a liliputian country versus the GIANT Brazil !

    Another gift just for you the most idiot of all :
    YOU and your Master LULA are very proud of your AMAZING exports ! Right ?
    Why then dont you figure out, the per capita exports of Brazil and Switzerland, and come out with the answer….if you are
    not totally Dumbassssssssssss AES ???????

    Not being able to answer at least one of the three questions, will prove you havent even found a SP University certificate….in a detergent pact, but that you stole it !!!!!!!!

  • ch.c.

    Dear Junkie AES
    Why dont you come with facts and stats just as I do !
    Otherwise you are the mental chicklet, and the trouble is in your mind !!!!!!!!!!

    Because if real estate is doing well, then there is no reason that companies stock prices in the indutry go down by 60 % or so,only in a few months, or down 90 % in one year.

    If you pretend the opposite, then turn the charts upside down and you will see a bull market !!!!!!

    Dear Idiot AES,
    Concerning the reference to Warren Buffet, just refer to one of YOUR recent comment where YOU made reference to….WARREN BUFFET !
    Do you think YOU are more WARREN BUFFET….than….WARREN BUFFET ??????

    Furthermore Dear Idiot AES, your last reference on Warren Buffet, was obviously dead wrong.
    GOLD contrary to your arguments is not UP recently due to inflation as you suggested.
    Gold is up due to the liquidity crisis. NOTHING ELSE.
    Every time there is an important crisis, wether it be politicial, threaths of major war, currencies crisis, and aslo inflation….GOLD GOES UP !!!!!

    It just happens that you GOOFED ONCE MORE….between inflation and something else !
    Commodities are NOT in an inflationary curve, unless you read the charts upside down like you do for real estate companies in Brazil.

    Finally since you effectively never have been able to read a simple chart, I just remind you that APPARENTLY you sold GOLD at US$ 820.- when that prices was never that high for the previous 26 years….before your MAGICAL SALE !!!!!!!

    Yessssssssss…….AES…YOU HAVE A BIG HOLE…..WHERE OTHERS HAVE A BRAIN, even if a small brain !!!!!!!!!

    Thus far your disagreements or insults have been full of air…….. and empty of facts and stats !!!!!!

    But idiots like you are obviously UNABLE to write proven stats or facts, otherwise you WOULD NOT BE TOTALLY IDIOT !!!!!!!!!

    Is your face by now with rainbow colors ???????

    Great ! I WON !

    Last but not least, another simp’le reference to Warren Buffet :
    Better to be approximately right than precisely wrong !

  • aes

    swiss asp
    esssssssssssssssssssssss he hissssssssssessssssssssss this chicklet merchant of negativism, the trouble with chc. is that he is poor enough to have access to an internet and a few coffee beans to rub between his fingers like the capatian of the caine mutainy……..he is a nattering nay sayer. . .he cannot differentiate the gold from the dross and sees only dross, he is a harbinger of failure more likely a harbinger of merely his own. . .if some how he can prove the misery of others he is some how vindicated from the misery of his own life. . .he is no Warren Buffet, he is no T.Boone Pickens, he is merely Brazzil Magazines resident curmuddgen, ascerbically calling out that the sky is falling.

  • ch.c.

    Properties in Brazil and Business Is Good
    Ohhh yesssssss….business is Sooooo Gooooood that stock prices of

    Cyrela……went from Brl 30.- to 9.— in the last 3-4 months
    Gafisa…from Brl 42.- to 13.- in the last 3-4 months
    Rossi Residential…..from Brl 30.- to 3.- in the last 12 months (yessss down 90 %)

    Whoooaaaaaaaa…what a good Business real estate is in Brazil !
    And you havent see anything yet !

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