• Categories
  • Archives

70% of Brazilian Nitro Quí­mica’s Production Go Overseas

Brazil's Nitro QuÀ­mica Sales of nitrocellulose by company Nitro QuÀ­mica, a subsidiary of Votorantim Group, to the Arab market are posting solid growth. This year shipments totaled 2,837 tons, against 949 last year. From one year to the next, sales tripled.

If compared to 2006, when shipments totaled 693 tons, the 2008 growth was fourfold. "In 2009, we believe that our sales should be even greater, despite the crisis," said the international market manager at the company, Ricardo Colla.

Nitro Quí­mica has already been present in the Arab market for six years and is winning more and more clients in the region. Currently, nitrocellulose, which is a synthetic resin used in vehicle painting, wood finishing, printing ink and nail varnish, among others, is exported to Morocco, Egypt, Syria, Jordan, Tunisia, Lebanon and Kuwait, as well as another 60 countries.

According to the manager, the Arab nations are considered a strategic market for the company. "It is a strategic market and a hard one as our main competitors, Europeans and Asians, also operate there, but we have fortresses that cause us to believe in further growth in coming years," said Colla, who travels to the Middle East three times a year.

To win new clients in the region, Colla has been participating in fairs in the United Arab Emirates and Turkey, which is not an Arab country, but is located in the Middle East. Currently, the Arab market represents 12% of company exports and to increase this participation, the organization should continue investing in trips to the Arab countries.

In March 2009, Egypt should be the next stop of Colla, where the company should participate in the Middle East Coatings Show, an equipment and raw material fair for the coating industry.

In March this year, Colla participated in the same event in Dubai. "At the fair in the Emirates we managed to open other accounts in countries we did not yet export to," said the manager, who hopes to return to exporting to the Emirates, which stopped buying from the company in 2006, and also to win new clients in countries like Saudi Arabia, Libya, Yemen, Oman and Algeria.

Established in 1935, in São Paulo, and in operation since 1937, the company was officially inaugurated by then Brazilian president Getúlio Vargas. The organization grew with the greater demand for Brazilian products, as a consequence of the shortages caused by the Second World War. In the 1940s, the company became the largest 100% Brazilian base chemical company.

Currently, Nitro Quí­mica employs 500 people and produces 35,000 tons of nitrocellulose a year, of which 70% is turned to the foreign market. Apart from nitrocellulose, the company produces fluorides and sulphuric acid.

Nitro Quí­mica belongs to Votorantim Group, one of the largest business conglomerates in Latin America, with 60,000 employees and eight business units.

Votorantim Group has operations in the cement and concrete market, mining and metallurgy (aluminum, zinc, nickel and steel), pulp and paper, concentrated orange juice, chemical specialties, self-generation of electric energy and financial sector, with Votorantim Bank, and also in investment in biotechnology and information technology organizations.

Service

Nitro Quí­mica
Website:
www.nitroquimica.com.br

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Bush Vs. Kerry on Brazil and Latin America: A Study in Contrast

Negative opinions of the United States have mushroomed in Latin America since George W. ...

Agriculture is one of the areas in which slave labor is more common in Brazil

Brazil Again Finds and Releases Hundreds of Slave Laborers

From the beginning of the year till the end of March, 583 Brazilians who ...

Bolivians Are Becoming Beggars in Brazil’s Streets

The increase in Bolivian immigrants in Brazil is one of the social consequences of ...

US Interference in Brazil and Latin America’s Elections to Be Monitored by Canadian Group

A network of academics and activists, assembled by a civil society organization based in ...

Brazilians have a hard time dealing with racism

Brazil’s Paradox: Embracing and Hiding Its African Roots

Brazil’s President Lula was probably not aware that his US counterpart’s surname has a ...

Brazil Is Good at Urging for Open Markets… Abroad

This primarily is an opportunity for me to consult with a close and important ...

Brazil Sees G-20 US$ 1 Trillion Injection as Oxygen to World Economy

The decision by the G-20 to inject US$ 1.1 trillion into the global economy ...

Brazil’s Red Tape Makes It a Poor Exporter

Brazil’s Ministry of Finance has an extensive list of action plans to improve the ...

Illiteracy Rate in Some Brazilian States Runs from 20 to 30%

A 2004 survey found that Brazil’s illiteracy rate was 11.4%; that is, 11.4% of ...