Brazil Tries to Sell New Trade Image, Beyond Raw Material

General Motors in Brazil There is a need for Brazil to promote its goods overseas. Although trade has been growing in recent years and reciprocal investment is becoming more and more common, the Market Development Department at the Arab Brazilian Chamber of Commerce says that there is still great lack of knowledge of existing opportunities in the Middle East and North Africa.

During the trips that they make to the Arab world, apart from meetings with businessmen, members of the government and of sector organizations, Arab Brazilian Chamber representatives usually meet with consultants, marketing professionals and market analysts to know about the image of Brazil, in the economic point of view, in specific nations.

"Brazil is never mentioned firstly as a supplier," said the Market Development manager at the organization, Rodrigo Solano. According to him, it is more and more important to show the Arabs that the country has already reached a level of development in several sectors that is as good as or even better than that of other nations.

In the Arab world, Brazil is greatly known as a supplier of commodities, especially agricultural ones, and the trade basket with the countries in the region is greatly focused on products like sugar, beef and chicken, although this concentration is dropping year on year.

Today, however, the reality of Brazilian foreign trade is another. Agribusiness is one of the great engines of the economy, but 60% of country exports are composed of industrial items, like ores, transportation material, processed food, metals and machinery.

Russia, for example, one of the members of the BRICs, alongside Brazil, China and India, has 60% of its trade basket concentrated on exports of fossil fuels and their products.

"We must show that importers have an option of an alternative supplier, which is as, if not more capable than traditional suppliers, not just in production capacity but also in quality," said Solano.

In this respect, he mentioned the example of the great volume of capital goods exports from Brazil to the European countries, which are renowned for their production of machinery and equipment.

Within this scenery, the Arab Brazilian Chamber plans to intensify among the Arab nations the comparison of figures regarding Brazil and other countries that supply to the nation, not just with visits to show the country potential as a supplier, but also as a destination market. Nowadays the country supplies just 1.3% of what the Arab world imports.

The idea is to start placing these comparisons in economic analyses published by the institution on its site (, but also to talk about the theme in events in Brazil and in the Arab world, apart from providing incentives for Brazilian sector organizations to do the same. "On comparing the country with a nation that is better known, we call greater attention to Brazil," said Solano.

As examples of figures that may be shown to the Arabs, he mentioned the fact that Brazil is the main global exporter of iron ore, coffee, orange juice, soy in grain, beef, chicken, sugar and ethanol, among other agricultural products; the country also concentrates 50% of the Gross Domestic Product (GDP) and population of South America, as well as having borders with almost all the countries of the region, excluding only Chile and Ecuador.

It is the 9th main economy in the world and has double the per capita GDP of China; the country is the leader in deep water exploration of oil as well as being the main producer of jets for regional aviation and the third main global producer of shoes and soft drinks.

Brazil also has the 7th main pulp and paper industry, is the origin of 12 of the 100 companies that became multinationals this century and concentrates 22% of all the arable land in the world.

Solano also recalled that, many times, products processed in Europe and imported by the Arab countries use raw materials from Brazil, and added that the country has the same capabilities for adding value to its inputs as any European nation.



  • Show Comments (3)

  • falupa

    Does this mean that Brazil will be using their cheap labor and under developed facilities that aren’t regulated to create cheap products that can be used over seas or in other countries that don’t want that image? This is exactly what this article is about.

  • João da Silva

    [quote]BE THEY Asians, Eastern Europeans, or Chinese, THEY DONT CRITICIZE DAILY THE DEVELOPED NATIONS AS SOUTH AMERICAN DO…notably Robbin Hook, Chavez the Clown, Morales the idiot,
    Correa the junkie etc etc etc [/quote]

    You do have a point here, my dear fellow. You do not criticize your trading partners constantly, BUT…BUT…. [i]negotiate[/i] with them.

    Look at this recent crisis in the Middle East. All those “Powerful” leaders you listed are very eager to take sides, instead of remaining neutral. Just sidelining the main issues facing them. Pathetic, my dear fellow. Young DnB may sound cynical, but he is right.

    Regardless, I think that the shit is going to hit the fan by the end of this month. Even Joe Biden has predicted it. 😉

  • ch.c.

    and added that the country has the same capabilities for adding value to its inputs as any European nation.
    By far…..NOT PROVEN !

    Has Brazil a carmaker of its own ? Nooooooo
    Drugmakers ? Nooooooo
    Precision machineries ? Noooooooo
    Spinning machines ? Nooooooooo
    Armaments ? Noooooooooo
    Technology ? Nooooooooo
    Large seeds producers despite producing so much grains ? Noooooo
    Large pesticides, fongicides producers ? Noooooooo
    Computers makers ? Nooooooo
    Software producers ? Noooooooo
    Watchmakers ? Nooooooooo
    etc etc etc

    And to Falupa
    Your BRIC brothers ALL have their own carmakers, NOT BRAZIL
    China and India have drugsmakers, NOT BRAZIL.
    India has many large software companies, NOT BRAZIL

    Finally when the article stated “the great volume of capital goods exports from Brazil to the European countries, which are renowned for their production of machinery and equipment.”

    Funny…not a simple example given.

    Brazil 50 % of Brazil exports are BASIC COMMODITIES !
    Plus some Agribusinesses products (packaged foods)
    Some textiles, clothes, shoes.
    And most of the remaining exports are due to FOREIGN COMPANIES such as the automakers, even
    powder milk due to NestlÀƒ© etc etc etc


    Should you disagree, Noooo problem, we can delocalize any time, we have already done it from
    our countries to yours. We can as well change again as it pleases us.
    For example, look at DELL COMPUTERS ! An American company ! They did set up large factories in Ireland.
    They represent 5 % of Ireland GDP ! Amazing but true !
    Now they reduce the workforce there, and move to…POLAND !

    What South Americans under estimate is not only Asia and India but also the Eastern Europeans Countries. There are many countries in the area and they are much better educated than
    South Americans.

    And let me be clear and say this openly :
    BE THEY Asians, Eastern Europeans, or Chinese, THEY DONT CRITICIZE DAILY THE DEVELOPED NATIONS AS SOUTH AMERICAN DO…notably Robbin Hook, Chavez the Clown, Morales the idiot,
    Correa the junkie etc etc etc

    Yesss your new club should be named UNSURE…not UNASUR !

    😀 😉

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


You May Also Like

Brazil expands corn production

US Ethanol Production Leads Brazil to Double Corn Exports

Brazil should double foreign sales of corn in this crop to eight million tons. ...

Global Warming to Be Monitored by Brazil Amazon’s Giant Tower

Construction has begun on a giant observation tower in the heart of the Amazon ...

Brazil Has Only One Among the 100 Largest Companies in the World

This year’s Forbes Magazine’s list of the largest companies in the world reveals that ...

Bolivia-Brazil Oil Talks Have Broken Down

Following a report this week by the Spanish news agency EFE, Petrobras admitted Wednesday, ...

Brazil Praises American Elections

The Brazilian Minister of Foreign Relations, Celso Amorim, considered important the American electoral process ...

Brazil: Despite Crisis Lula’s Popularity Reaches Record High: 84%

Luiz Inácio Lula da Silva, the president of Brazil, had a stunning 84% approval ...

Mestiço by Brazilian painter Cândido Portinari

Contrary to Myth, Brazil Is Ashamed of Being Mestizo

In my last essay I cited João Vargas’s term "the hyperconsciousness of race" to ...

Brazil: New Focus Helps Amazonas Reduce Deforestation by 39%

While the total deforested area in the Amazon increased 6% between 2003-2004, according to ...

Brazil Concerned with Venezuela’s Restlessness But Not Too Much

Brazilian Foreign Minister, Celso Amorim, speaking in Davos, Switzerland, at the World Economic Forum, ...

Marcos Paquetá coaches for Saudi Arabia's national soccer team

Arabs’ Weapons in World Cup: Brazilians (2 Players, 1 Coach, More)

José Clayton, a defense player from the northeastern Brazilian state of Maranhão, is a ...