• Categories
  • Archives

Brazil’s Samba Clubs Learn How to Draw Tourist Crowds

Samba school Mocidade Alegre São Paulo state Carnaval samba schools have managed to increase their profits and to attract more tourists, both national and international thanks to the SP Samba project, promoted by the São Paulo state sector of the Brazilian Micro and Small Business Support Service (Sebrae-SP).

"The project is all focused in sustainability," stated the project manager, Camila Patricio.

Started in 2003, the SP Samba project objective is to make the escolas de samba (samba clubs) more professional, generating employment and training possibilities for the communities involved during the whole of the year and not just during Carnaval.

According to Camila, up to the moment, four escolas de samba (samba schools literally) have enrolled in the project: Mocidade Alegre, Unidos da Vila Maria, Sociedade Rosas de Ouro and Peruche. "Our intention is to expand the project to all schools," she said.

The Sebrae consultants, in partnership with the clubs, offer training workshops and promotion. "The backdrop is tourism. It is necessary to promote actions to establish a favorable environment to receive tourists," stated Camila. According to her, it is impressive to see how the number of tourists visiting the schools has risen since the beginning of the project.

Last weekend, for example, around 120 tourists visited the Mocidade Alegre rehearsals. Among them were Americans, Mexicans, Italians and Colombians. To assist them, the schools trained tourist guides, taxi drivers, translators and receptionists.

"The quality of the services improved significantly," said Camila, who also mentioned the cleaning of the bathrooms, presentation of the rehearsal area and even the creation of a souvenir shop.

Another positive point was the establishment of partnerships between schools, travel agencies and hotels. "These partnerships bring greater incentives to schools," said Camila.

In the case of Mocidade, the tourist packages sold by some agencies already include a monitored visit to the rehearsal warehouse and participation in rehearsals in VIP areas. In recent years, around 100 members of the school have already participated in Sebrae courses.

To support the SP Samba project all year around, escolas de samba in São Paulo have to innovate. Last year, for example, Rosas de Ouro started promoting corporate events, organizing workshops to teach the students how to play the drums and the school even played at end of year parties.

Another idea for the samba club this year is the Gastronomic Festival. In March, members of the communities are going to create dishes that represent the school and chefs of large hotels are going to choose the best. The winning recipe should be sold at the rehearsal area, during weekend events.

Anba

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Brazilian President Luiz Inácio Lula da Silva

Brazil’s Lula Has Become All He Used to Hate

For many Brazilians, the October 2002 election of President Luiz Inácio Lula da Silva ...

Brazil’s Gun Referendum Exposes Country’s Open Wound of Violence

The legalization or ban of guns and ammunition trade is the putative matter to ...

Illiteracy, Brazil’s Capital Sin

Every country has the obligation to abolish illiteracy. This is even truer for a ...

Brazil Explores Only 2% of Its Rivers for Transport

Brazil has one of the largest water basins on the planet; the highway system ...

Brazil: The High Cost of Illiteracy

It is necessary to stop boasting about the shame, bragging that 95 percent of ...

Malaria and Malnutrition Plague Brazilian Indians

Infant mortality among Brazilian Indians has fallen 17% since the beginning of the year, ...

Brazil Taking Steps to Help Solve Bolivian Crisis

Brazilian President Luiz Inácio Lula da Silva said that the resignation request submitted by ...

Embargo and All, Brazilian Honey Exports Break Records

Despite the European embargo against Brazilian honey, which was put in place in March ...

Bogota Models Sin Hambre Program on Brazil’s Zero Hunger

Luis Eduardo Garzon, mayor of Bogota, capital of Colombia, affirmed that the Administration of ...

A Brazilian Diva Torn Between Europe and Home

In the overwhelming majority of Giuseppe Verdi’s grand operas – even a four-act spectacular ...