Travel Agents to Get Red Carpet and Free Ticket to Brazil

One of the most successful products of the Brazilian Institute of Tourism (Embratur) in 2004 will continue this year. The Brazil Caravan began a year ago and has already sponsored 19 trips to 80 spots in Brazil.

147 Brazilian travel agents and 47 foreign travel agents were led to prepared tourist locations. A study carried out by the Embratur’s Management of Sales Support found that 85% of the Brazilian agents that took part in these caravans made up travel plans that included the spots included in the tours.


In 2005, 22 of the 27 planned Caravans will be international, that is, they will bring travel agents from other countries to get to know or become better acquainted with the country’s tourism possibilities.


“Following this strategy, the trend is to diversify and increase the sale of Brazil abroad,” according to the director of Embratur’s Leisure and Incentive Tourism, Airton Pereira.


In his view, eleven tourism products were launched in 2003 to increase Brazil’s foreign appeal. “We are sun and beach, but we are also golf, resorts, business, events, diving, sports fishing, and ecotourism.”


The visits were divided into thematic groups: ecotourism in Bonito, business and events in Sáo Paulo, Cities/Historical Patrimony in Minas Gerais.


The government’s strategy seem to be working. Up to September 2004, foreign visitors to Brazil spent US$ 2.325 billion in the country, an increase of 33.3% over last year.


José Francisco Lopes, at the Brazilian Tourism Corporation (Embratur), says tourism is now one of the top ten sources of revenue for Brazil. And it is not just foreign tourists. Domestic tourism is also up 17% over last year.


Lopes says that tourism is an important part of government plans. One target for the sector is to raise revenue to US$ 8 billion by the end of 2007, which would mean attracting 9 million foreign tourists. That will be double the number who came to Brazil this year.


Lopes points out that tourists nowadays are more demanding and not willing to settle for pretty sunsets anymore. “They want to see historical sites and go on adventure and ecological treks.


“One very popular place in Brazil is the Foz de Iguaçu waterfalls and surrounding region where 400,000 tourists arrived this year. Most of them from Argentina, along with 26,000 Spaniards, 25,000 French, 8,300 Japanese and 5,000 Chinese,” said the Embratur director.


Lopes also says that foreign tourists are visiting Brazil more than once because they are satisfied. An Embratur survey of 36,000 tourists found that 87% said they thought their visit was better than they expected. 97% said they wanted to come back.


“That is the best advertising,” says Lopes.


Translation: David Silberstein
Agência Brasil

Tags:

  • Show Comments (3)

  • Ebru Türedi

    Asst.Project Manager
    Could you please let us konw about your latest news?

    With kind regards,

  • Guest

    yoooouuu suck
    Where can i find some puuusssaaay

  • Guest

    anita thomas
    HELLO,

    MY HUSBAND AND I ARE PLANNING A TRIP FOR 2006. I NEED TO CONTACT A REPRETABLE TOURIST AGENT OR COMPANY TO PLAN EACH DAY. ALSO WILL WE BE ABLE TO GO TO DIFFERENT PLACES WHILE THE CARNIVAL IS GOING ON. WILL TOURIST BE ABLE TO GO TO DIFFERENT TOURSIT ATTRACTIONS.

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

Mike, the robot created by Brazil's FEI students

Brazil Holds Fair to Promote Robots in Industry and Schools

The International Robotics and Artificial Intelligence Fair, which will start tomorrow, April 11, at ...

Brazil’s Petrobras to Explore Deep Water Oil Off Nigeria Coast

In an international auction sponsored by the Nigerian government, Petrobras succeeded in knocking down ...

Multinational Syngenta to Use New Technology to Grow Sugar Cane in Brazil

Switzerland-based Syngenta announced that it is developing a new technology to dramatically improve the ...

Brazil’s Most Notorious Prostitution House Becomes a Museum

Brazil's most famous temple to lust and prostitution may soon become a fond memory ...

Roasted coffee: that's where Brazil will find the money

World’s Largest Coffee Producer, Brazil Needs to Learn Art of Roasting

In 2006, Brazil consolidated its position as the world’s largest producer and exporter of ...

Brazil Sees WTO Trade Agreement a Long Way Ahead

Brazil’s principal trade negotiator Tuesday presented a pessimistic assessment of the prospects for completing ...

Haiti Is Giving Brazil a Chance to Prove Its Mettle Beyond Cheap Talk

After a promising beginning that included, among other accomplishments, being the second country in ...

It’s Carnaval in Brazil. All Trouble Is Gone.

Brazilians love to party. Carnaval may have officially ended at dawn on Ash Wednesday ...

Brazilian Days of Honduras’s Fallen President Zelaya Are Almost Over

Porfirio Lobo, Honduras’s president elect, said that as soon as he takes office, January ...

Let’s Hear from the Real Experts on Gun, in Brazil: the Thieves

Brazil is a funny country. You are taxed to guarantee your medical care… and ...