Global investment in media should reach US$ 1.6 trillion in 2013, with
a rhythm of annual growth of 2.7%. In the meantime, the advance in
digital content should compensate the decline in the traditional models
of revenues, stated PricewaterhouseCoopers in report "Global
Entertainment and Media Outlook: 2009-2013".
According to the report, the migration to digital entertainment should be sped up as companies seek greater efficiency in advertising and distribution, amidst the crisis, and consumers search more control of content.
In Brazil, the annual average should be 4.6%. The activity should have a turnover of US$ 32.9 billion. Latin America, with special prominence to Brazil, is ahead of the process. The forecast is for use of the web and generation of income from it to rise significantly. According to the study, Latin America is the region that presented the greatest growth in the entertainment industry in 2008. The growth was 10.1%.
The sectors that boosted the expansion were online advertising, expenses with web access and videogames. In the case of Brazil, there was improvement in the web access structure, with expansion of broadband and greater penetration of the service. The country currently has 41 million Internet users and is the global leader in average time spent on the net.
The report also shows lower consumption and advertising expenses up to 2011, in certain areas, with return to growth in 2012 and 2013, and adds that media companies are fighting to attract revenues from fragmented audiences and furniture.
The growth of the digital sector should greatly exceed the rest of the sector. Reductions are expected in revenues in TV advertising, educational and commercial books and the magazine market, as is the case with recorded music and newspapers.
PricewaterhouseCoopers is a company that provides auditing services, tax advisory and advisory in business management with special focus on specific economic sectors. There are over 155,000 professionals in 153 countries.
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