Designer Beachwear Made in Brazil from Plastic Bottle Yarn

Milena Hamani from Brazil Milena HamanÀ­, a young designer from Brazil, has closed her first foreign sales deals during the Mercado Mundo Mix trade fair in Portugal. She and four other designers associated with Casa de Criadores (House of Creators), an initiative known for launching new talent into the fashion market, attended the event in Lisbon, in late May.

The items designed by Milena – sophisticated bikinis and bathing suits – have attracted lots of attention abroad, both for the design and the eco-friendly appeal. This is so because Milena herself develops the thread using yarn made from PET bottles.

"It took six months of research and testing with several clothing manufacturers before inking a deal with one, but it was worth it. In addition to using all-recycled items, the result is an exclusive fabric," she explains.

According to Milena, the collection was designed for women who like to dress well even on the beach. A holder of a degree in Fashion from the Santa Marcelina School, in the city of São Paulo, Milena was born inside the fashion industry. Her grandmother used to own a haute couture atelier, and her parents migrated from knitting to beachwear.

In order not to break tradition, the designer worked at knitting mills Dalutex and Santa Constância and, after spending five years in Paris, returned to Brazil with a diploma from Studio Berçot.

This year, the designer finally launched her beachwear brand, bringing a new proposal in bathing suits and bikinis. Inspired by Art Déco, the debut fashion show took place at Casa de Criadores, in early June, featuring lots of red lipstick and wavy hairdos on the catwalk.

After Portugal and other European countries, Milena wants to reach more distant destinations such as Dubai, in the United Arab Emirates. "I believe that the more glamorous items will be successful over there," she says.

Casa de Criadores was established on May 1997, when a group of young designers decided, in partnership with journalist André Hidalgo, to promote an event for launching their new collections. The main objective was to create a space that would place those new designers closer to the Brazilian fashion industry.

From then on, the event became the largest and most visible shop window for Brazilian fashion design. At first centered around the underground scene in the state of São Paulo, which combined fashion, behavior and electronic music, the event started to attract designers and creators from other states of Brazil, at various stages of their careers.

Since its first edition, Casa de Criadores has launched and projected names such as Marcelo Sommer, Cavalera, Ronaldo Fraga, Carlota Joaquina, André Lima, Mário Queiroz, Lorenzo Merlino, Fábia Bercsek, and Giselle Nasser.

Service

Milena Hamaní­
Site:
www.milenahamani.com.br
E-mail: mhamani@hotmail.com

Anba

Tags:

Ads

You May Also Like

Defiant Brazil’s House Speaker Says He Won’t Step Down

Brazil’s House Speaker, Severino Cavalcanti (from the PP party of the northeastern Brazilian state ...

Brazil’s More Doctors Program with Cuban Professionals Is a Success

The close medical supervision of patients not just at the hospital but also at ...

Brazil Forecast: Less Grain, More Meat

 In its eighth estimate of the 2004 agricultural harvest in Brazil, the Brazilian Institute ...

Brazil Tumbles While Waiting Interest Rate News

Latin American markets turned decidedly lower today, after a positive session yesterday. Negative regional ...

Brazilians Are Getting Fatter Fast: 48.5% Are Overweight, 16% Obese

A study on risk factors and health of the Brazilian population released by the ...

Rota 66 Restaurante in Rio, Brazil

US Tribute with Tex-Mex Taste: a Serendipitous Find in Brazil

I am a fan of history and modern day living museums are particularly inspiring. ...

In Brazil, a Silk Factory with a Social Conscience

Silk, one of the noblest fabrics of haute couture, can also become artistic products ...

Organic Products Grow in Brazil, But Brazilians See Little of It

The foreign market is the main target of Brazilian organic product farmers. Of the ...

Brazil’s Lula Calls for More Daring from Entrepreneurs

Brazilian President Luiz Inácio Lula da Silva reinforced this Monday, May 2, the importance ...

Brazilians doing business in Casablanca's roundtable

For Brazilians, Casablanca Is the Beginning of a Beautiful Deal

The majority of representatives of Brazilian companies participating in a mission to North Africa, ...