• Categories
  • Archives

Alchemy, a Brazilian Jewel Maker with International Ambitions

Jewel by Brazilian AlchemyAlchemy, jewel and semi jewel manufacturer, based in the Brazilian city of Limeira, in the interior of the southeastern state of São Paulo, chose Dubai, in the United Arab Emirates, to start participating in events abroad.

The company will participate for the first time at Motexha, trade fair in the fashion sector, to take place between the 12th and 15th of September in the emirate.


The company’s proprietor, Anderson Balloni, believes that Dubai has strong potential in the jewelry sector.


“I hope to prospect clients in the region and have a positive return,” he stated. Two months ago Balloni sent a 50-piece sample, with earrings, bracelets, rings and pendentifs, to a Brazilian sales representative in Dubai to start prospecting clients.


Alchemy already exports to England, Portugal, Spain, Peru, Venezuela, Chile, Argentina, Mexico and the United States.


For Motexha, Balloni will take between 300 and 400 jewels and semi jewels. The company works with gold, silver, brass, resin, Brazilian stones and Swarovski crystals.


According to Balloni, about 30% of the company’s revenues come from the external market. “We are a small company. We sell small packages to wholesaler distributors,” he stated. As well as jewels and semi jewels, Alchemy sells gold and silver bars in the foreign market.


According to the owner, the company’s monthly production varies according to the orders. “We may produce more than 500,000 pieces per month,” he said.


Another factor that affects it is the design of each piece. “If the jewel is very rich in details we may produce a thousand pieces, for example,” he added.


Profile


Founded in 1998, in a 400 square meters space, Alchemy counts on 20 employees, amongst them exclusive designers. The company distributes to many stores and representatives in Brazil, such as Avon, Riachuelo and in the future to Wall Mart, supermarket chain that recently signed a contract with the company.


Alchemy is located in the greatest leaf plated jewels hub in Latin America, Limeira, city responsible for 50% of Brazilian leaf plated jewels exports.


According to information from the Brazilian Institute of Gems and Precious Metals (IBGM), Brazilian exports in the sector yielded US$ 320.62 million in the first semester of the year. The IBGM has the aim of reaching US$ 1 billion in annual exports up until 2006.


Alchemy – www.alchemynet.com.br/usa/


Anba – www.anba.com.br

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

1.758 Million Barrels of Oil a Day. A New Record for Brazil’s Petrobras.

Brazil’s oil company Petrobras ended the month of February with an average daily petroleum ...

Nouveau Riche Brazil Hasn’t Learned How to Spread the Wealth

As Brazil’s economy continues to improve, social programs are receiving increased funding and visibility ...

Life Is Adventure

Postcards from Rio de Janeiro Then there is a third "click", much closer to ...

Brazil’s Electric Car Never Needs to Stop for Recharging

Carmakers are not the only ones investing in automobile industry research in Brazil; universities ...

Brazil Not Losing Sleep Over Oil Prices

According to Brazil’s Minister of Finance, Antonio Palocci, Brazil has to face rising petroleum ...

Argentina’s Default Might Lower Brazil’s GDP by Half a Point

Argentina’s debt problems threatens to worsen trade tensions in Mercosur, adding to the economic ...

Brazil Wants Google to Cough Up or Leave the Country

Brazil’s Justice Department wants to fine and if needed to close the Brazilian bureau ...

Brazil Finds Wreckage on the Sea But No Bodies of Air France Jet

The Brazilian military says that it has found wreckage from the Air France passenger ...

Brazil Supreme Delays Decision on Giving Watchdog Agency Punitive Power

Brazil’s Supreme Court has delayed a decision on the most eagerly awaited case on ...

Microsoft Offers Free Computer Training and Email to 5.5 Million Brazilians

An alliance between Microsoft and the government of the state of São Paulo, in ...