Greenpeace Gets Commitment that Will Slow Down Brazilian Amazon’s Deforestation

Brazil's Amazon Rainforest American-based outdoor footwear and apparel maker Timberland announced, this Wednesday, July 29, a policy agreement with Greenpeace that will help ensure the leather used in the company's products will not contribute to new deforestation of Brazil's Amazon Rainforest.

According to Greenpeace, the policy makes Timberland the industry leader in environmentally and socially responsible Brazilian leather procurement and comes less than a week after Nike announced a policy that would prevent the company from sourcing any leather from the Amazon until deforestation for cattle expansion is halted.

Timberland's announcement comes on the heels of the Greenpeace report titled, "Slaughtering the Amazon," which documents a three-year investigation that traced leather, beef and other cattle products from ranches involved in deforestation at the heart of the Amazon Rainforest, as well as the invasion of indigenous lands and slavery, back to the supply chains of top brands.

Working with Greenpeace, Timberland released a policy that requires leather suppliers, such as Bertin, to commit to a moratorium on newly deforested areas in the Amazon. Given the cattle industry is responsible for Brazil's top source of carbon dioxide emissions and the largest driver of deforestation in the world, a moratorium on cattle expansion is a critical component of Brazil's Zero Deforestation policy if it aims to reduce forest related greenhouse gas emissions.

"Timberland has raised the bar for environmentally and socially responsible leather sourcing policies in the Amazon. They have taken an important step by not only committing to avoid leather from cattle raised in newly deforested areas, but by working with existing suppliers like Bertin, to move the Brazilian cattle sector toward supporting a moratorium on any new cattle expansion into the Amazon Rainforest," said Lindsey Allen, a forest campaigner with Greenpeace.

Other key areas that demonstrate Timberland's leadership in these areas of corporate sustainability include:

* The company's willingness to not just fix its own supply chain but work to improve practices in the wider industry;

* The company was already working to find areas where it could improve these policies internally;

* The company has a long history of first working with suppliers to make lasting positive change and that has been one of the most effective parts of their model.

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ads

You May Also Like

16% Appreciation of Real Sounds Alarm for Brazil’s Exporters

The success of Brazil’s orthodox economic policies is backfiring among exports who are increasingly ...

London-Based Rio Tinto to Boost Six-Fold Iron Ore Production in Brazil

The world's second-largest iron ore producer – the first is Brazil's Cia. Vale do ...

Chavez Spreads Petrodollars Throughout Brazil and South America to Fend US Invasion

Venezuelan president Hugo Chavez arrived late Tuesday night, August 9, in Montevideo, capital of Uruguay, as ...

Mexican Entrepreneur Sees Brazil’s Poverty as Door of Riches

Mexican-based Grupo Salinas’s chairman, Ricardo B. Salinas participated in a plenary session addressing "Risks ...

Brazil’s Most Important Shoe Fair Hopes to Sell More Overseas

Francal, Latin America's largest shoe fair, due to start next Tuesday, July 10, in ...

At the OAS Brazil Reaffirms Stand Against Terror

This week, at the headquarters of the Organization of American States (OAS), in Washington ...

Brazilian Finance Minister Compares Global Crisis to 1929 Crash

Brazil's Finance minister, Guido Mantega, believes that the Brazilian economy should suffer a little ...

Brazil’s Fat Lady Can’t Sing: Intermission Feature

As a young and musically inclined adolescent of Brazilian descent, growing up in the ...

For a True Connoisseur Vodka in Brazilian Caipirinha Is Blasphemy

While living in Brazil, I remember ordering caipirinhas, the famous national cocktail made with ...